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What Is Digital Marketing Automation?

We live in a world where automation is becoming increasingly necessary for boosting efficiency in the workplace. Whether it’s automating time-consuming tasks like data entry or social media posts, it’s an option you should consider if you value time and money.

Digital marketing automation refers to the use of automation software to streamline your marketing efforts. Just as you can have a computer schedule your emails and send them out with the click of a button, you can have one automate your marketing campaigns.

Don’t get us wrong — digital marketing automation isn’t going to revolutionize your marketing campaigns, just make them more efficient.

The average marketing automation software is designed to speed up your processes and remove the need for someone to babysit every step. Yet if you don’t know how to generate leads in the first place, the automation software isn’t going to take care of that for you.

Make the most of digital marketing automation

If you want to make the most of digital marketing automation, you need to first come up with a game plan. You must develop a digital marketing strategy that creates new leads and compels website visitors and consumers to buy into your messaging.

If you can nail your inbound marketing strategy using customer data to inform your decisions, then you’ll have a much greater chance of success with automation. 

Think about it like this: if you feed the robot a low information diet about your target audience, it’s unlikely to deliver the results you’re looking for. If you nourish it with data and insights about your ideal buyer persona, you aim it in the right direction to propel you forwards.

To get the right information, scour your social media insights and other interaction data to provide the automation software with the context and background it needs to succeed.

Is now a good time to use digital marketing automation?

Digital marketing automation is dependent on various factors, like those we just discussed.

As such, we don’t recommend that you rush into investing in marketing automation software. Instead, focus on putting out high-quality content and developing a solid strategy for generating leads.

Once you have everything in place, marketing automation can come in and help you double your success. Remember, it’s a tool to streamline your existing workflows, not to create the right ones for you.

Further reading

Digital Marketing Tools and Software

blog post

The Ultimate Guide to Digital Marketing Automation


What Are Digital Marketing Analytics?


What Is a Digital Marketing Workflow?