Marketing campaign management software: Key features and 10 best tools

Campaign management software should serve as the central hub for a marketing team’s operations, bringing campaign metrics, task statuses, and team communications together in one unified workspace.

Much of what’s been written about marketing campaign management software makes it seem like you can only build a campaign space like this by stacking multiple tools. 

That might be true for small campaigns where cross-channel or cross-team collaboration isn’t an issue. However, as soon as your marketing team scales up, the wrong mix of tools can limit your visibility and slow down your work. 

Whether it’s an ever-expanding stack of software that forces your team to juggle platforms, or entry-level tools that can’t grow with you, a poor foundation can really compromise your team’s collaboration — and your project goals. 

That’s why this guide provides a fresh look at marketing campaign management software. 

We’ve organized the top 10 tools into five categories based on factors like use case, team size, channel selection, and more. These categories are: 

• Project management and collaboration software for marketing campaigns, where we focus on our platform, Wrike. Wrike includes features to automate repeatable campaign tasks, smooth collaboration, review campaign assets, and monitor campaign performance. 

• Kanban-based software for basic campaign task and workflow management.

• Campaign management for email and SMS campaigns, which help build marketing campaigns, target specific audiences, and analyze results.

• Omnichannel platforms that support many different channels, while also offering customer data unification, targeting, automation, and analytics capabilities.

• Social media campaign management software for content workflows, post scheduling, audience engagement, and advanced analytics.

This structure takes into account the differing needs of small, mid-size, and large teams, and the ways their requirements change according to the marketing platforms they use. 

What features should you expect from a marketing campaign management tool?

A powerful marketing campaign management tool should give you: 

• End-to-end visibility of the campaigns you manage, ideally in a unified workspace, so teams can view the latest information without having to request it by email.  
• Integrated performance insights, ideally automated, so you can generate campaign reports based on real-time data instead of assembling them manually.
• Scalability as campaigns and target audience grow, or as your work expands to manage campaigns for more clients. 
• Customisable permissions to streamline your marketing efforts while keeping confidential data separate and secure. 

At the same time, a team’s specific needs will vary based on the marketing strategy and the types of campaigns they manage. This means there’s no perfect campaign management software for all use cases.

Simple campaigns, like those run by freelancers and small businesses, can often get by on straightforward task management methods, post-scheduling apps, and the native analytics tools within the marketing channels they’re using (e.g., Meta and Google). 

As a company expands across more channels, the demands on its marketing software intensify. CRM integrations often become vital, along with a robust DAM system to organize, approve, and repurpose assets. 

If you’re part of a marketing agency, the bar is even higher. Agency teams need advanced features to manage a range of ad campaigns for multiple clients, including PMO dashboards for portfolio-level visibility and enterprise-grade security.

The 10 best marketing campaign management software solutions for different teams and use cases

As we said at the beginning, this post looks at campaign management tools across the following categories:

• Complete marketing campaign management software: Wrike 

Our platform centralizes collaboration, provides visibility across campaigns or agencies, and streamlines reporting to demonstrate results and inform future campaigns.

• Simple campaign management software: Kanbanflow and Trello 

These Kanban-style tools help teams track campaign assets and workflows, particularly during the planning stages.

• Marketing campaign management platforms for email, SMS, and WhatsApp: Brevo and ActiveCampaign

These tools help marketers personalize messaging and improve campaign metrics by using customer data and AI to deliver relevant content and product recommendations.

• Omnichannel marketing hubs: Optimove, HubSpot, and Iterable

These platforms are similar to the tools from the previous category, but they tend to be more versatile and robust. They support more channels, provide additional capabilities, and are usually a better fit for larger teams that want to consolidate more marketing activities under a single platform.

• Social media marketing campaign tools

Content creation, scheduling, and management tools support project workflows, simplify customer engagement, and make it easier to analyze your reach and impact. 

These categories shouldn’t constrain your software selection, but they can help you break down your requirements and make it easier to find the right tools. 

It’s also important to remember that these categories aren’t mutually exclusive. Marketing campaign management involves many moving parts, which is why larger teams often combine several of these tools. 

For example, many of the marketing teams that use Wrike also work with our HubSpot or Salesforce integrations. 

These integrations can be set up to sync information between Wrike — your campaign’s central source of truth — and the other tools used across the teams involved in your work. This ensures team members are always working with the most up-to-date information on a project’s crucial dates, contact information, and priority level, which has benefits during every phase of a marketing campaign.

Project management and collaboration software for marketing campaigns

In this first section, we’ll explore Wrike — our end-to-end project management and collaboration platform that provides complete visibility into your work and its results. It’s ideal for both in-house and agency marketing teams looking to bridge planning, execution, and analytics to deliver higher ROI, all while keeping every team and stakeholder in the loop. 

1. Wrike: End-to-end management software for marketing campaigns

Wrike is an all-in-one platform ideal for managing marketing campaigns. With Wrike, you have all the features you need to track and delegate your campaign tasks, manage your resources, schedule your campaigns, and report on the value they generate. 

You can learn about Wrike’s general project management frameworks, templates, and tools in our complete project management guide. For now, let’s zoom in on the central features for marketing campaigns. 

Streamline incoming campaign requests 

One of Wrike’s key benefits for marketing teams is that it manages campaign workflows through every phase of the campaign lifecycle. This starts with intake and the process of gathering information to plan, schedule, and begin work on a new campaign. 

Wrike includes customizable, dynamic request forms to standardize your team’s intake process. Instead of a host of repetitive tasks — like sending surveys, adding new tasks to your workspace, and setting up workflow tracking — your clients fill out custom fields in your request form, and the task is added to your team’s boards. You can even set up request forms to automatically assign a task to a team member and kick off the workflow. 

Marketing teams can create custom request forms for all the different types of campaigns they manage — for example, if your process differs for email vs. digital marketing campaigns. 

From the beginning of your project, Wrike’s campaign workflows can also be completely automated with simple, rule-based triggers. 

Wrike’s automations can even span the different tools you integrate into your campaign space. For example, if you get a request for a new marketing campaign, automations can add a matching task to HubSpot and ensure the project data stays up to date on both platforms. 

View performance reports in real time

Wrike’s project monitoring software is another central feature for marketing teams and agencies. 

Many teams compile reports manually, pulling data from their project management software and other analytics and marketing tools. This process is slow, error-prone, and can leave you playing catch-up as you respond to performance data that’s already out of date. 

With Wrike, reporting is an intrinsic part of your campaign management platform at the individual channel, campaign, or project portfolio level. 

By filtering the data in your project space — including the latest information on task status and complexity, your team’s capacity for work, and the speed at which you’re completing campaign tasks — Wrike can automatically generate a detailed report on the exact metrics you want to track. 

You can also use Wrike’s integrations to measure the impact of your marketing campaigns within your management space. With Wrike’s performance aggregator, you can combine all your campaign insights into one dashboard to assess the campaign’s ROI and measure its effectiveness.

Whether you display this reporting data as a live project dashboard or as a snapshot, it’s also simple to share Wrike’s reports with your stakeholders. This gives you an easy way to keep your clients up to date without having to wait for a call to discuss your progress and results. 

Enable cross-team collaboration 

As a marketing department scales up to handle more complex campaigns, cross-team collaboration features become essential to their process. 

This is particularly true if they’re working with multiple marketing channels, where different subteams are responsible for different parts of the campaign. If your marketing team works closely with other departments in your company — for example, to plan an email or SMS campaign with input from sales and customer support teams — these tools are also invaluable.  

Wrike simplifies cross-team communication in two key ways:

• Creating a shared space for your campaign team, breaking down silos by giving everyone with access permission a space to track the project and access the information they need for their work. 
• Integrating your communication tools with that project space. This eliminates the need to juggle tools as you discuss your work. 

Wrike workspaces are ideal for large-scale marketing campaigns because they combine separate boards for subteams or individual projects with an overarching view of a campaign or portfolio as a whole. 

This structure increases visibility by letting each team track their work in a way that makes sense for them, while also showing how those tasks fit into the bigger picture.  

Plus, through our innovative system of cross-tagging, tasks, design assets, or project folders can exist in multiple places within your Wrike workspace. 

This means if the content marketing team needs access to the plans for the quarter, they can pull them straight from the shared project management folder. If a finance team needs to check up on an invoice for a certain client, they can easily view the work that’s been done for that client within the marketing team space. 

This system breaks down the information silos that can easily form during a marketing campaign, speeds up your work, and reduces issues with version control. 

Proof and approve campaign materials

As you prepare for and launch a new marketing campaign, everything from your strategy to the digital assets you produce has to pass through an approval process. These steps ensure your content meets both the brief and your company’s compliance requirements. 

With Wrike, you can proof and approve your campaign materials in the same platform you use to plan your work. Our platform includes: 

• Automated notifications that are sent to designated approvers whenever a new task needs their attention 
• Rule-based automations to route the file after approval — for example, to your client, or to a designated project folder 
• Collaborative document editing to reduce issues with version control when creating new copy 
• Integrations with Adobe Creative Cloud to discuss visual assets directly on the image or video — like the below example of editing an image for a landing page 

Like the rest of your Wrike workspace, your approval processes can be tailored to your team. This makes it easy to set up approval workflows that match your clients’ differing requirements, or use unique approval stages for the different types of assets your team produces. 

These approval workflows can also lay the foundation for a campaign team to audit their work. As your tasks move to the end of the process, Wrike records your discussions and the decisions you make — including who approved each task, what revisions they requested, and when it was finally marked complete. This helps you work with extra peace of mind, without adding more time to your project to record this information manually. 

Use quick-start marketing campaign templates

For ease of use, Wrike also includes project management templates for marketing teams. These templates let you hit the ground running, with many key functionalities and automation features already in place. 

For example: 

• The Marketing Campaign Management template handles every stage of the campaign lifecycle from intake to final reporting, all while formatting results in a way that’s easily understood by clients.
• The Content Operations template streamlines content marketing requests from other departments and visualizes your content calendar in a central space.
• The Marketing Promotion template helps recharge your campaigns by providing a structured space for planning what happens after your campaign goes live. 

Case study: Jellyfish agency saves 3–5 hours per week on individual workload with Wrike

Jellyfish is a digital marketing agency that works with some of the world’s most influential brands. 

To perform at the highest level, the team at Jellyfish continuously seeks out technology to optimize their campaign processes. So, when it became too laborious to manage their clients’ campaigns with email, Slack, and Google Sheets, the company started to explore Wrike. 

Wrike’s AI features are now an integral part of Jellyfish’s campaign management process. The team uses these tools to gather core information and feedback on their campaigns, streamline workflows, connect their key tools, and even build closer relationships with their clients. 

When the client comes to me and tells me how much they love what we’re doing in the Wrike platform, and how this is a hundred times better than any processes they had with their previous agency, I know that we’re doing something special that is enhancing our partnership and putting us on the front-foot with our delivery standards.

James Ball, Vice President of Project Management at Jellyfish

With their new workflows and reporting capabilities, Jellyfish has: 

• Saved 3–5 hours per week on individual workflow 
• Reduced time spent on client call summaries by 95% 
• Freed the team up to focus more energy on creative work and improving customer experience. 

When you’re looking for a complete marketing campaign management tool, Wrike has it all. 

Customization begins at intake, helping you start new campaigns strong and make the most of your team’s resources. Automated workflows and AI tools optimize repetitive tasks, such as approvals, while maintaining the highest standards. Cross-functional communication tools keep your team agile and responsive. And our reporting features keep you on track throughout your projects, streamline communications with your clients, and prove your results. 

What’s more, Wrike’s system can be completely tailored to your team, however large your workload and whatever campaign tools you rely on. 

Find out more about Wrike’s paid plans and pricing structure here. 

Simple campaign management tools

The tools in this section focus on tracking the individual tasks or pieces of content that make up a marketing campaign. The Kanban view these apps are built around can help smaller teams stay organized and accountable by visualizing their work, assigning task ownership, and giving a bird’s-eye view of the project progress.  

2. KanbanFlow for basic campaigns

KanbanFlow is a simple task management app based on a broad overview of campaign tasks and their workflow status. For teams managing short campaigns, this app can help keep each piece of marketing content in view without getting bogged down in features they don’t need. 

To keep teams on track, KanbanFlow includes some additional tools like WIP limits to avoid bottlenecks and encourage teams to finish tasks, drag and drop task dependencies, and each card can include a subtask checklist. To a certain extent, it can also grow to be used by subteams on a marketing campaign, for example, by filtering cards or adding swimlanes for different channels.

KanbanFlow pricing: 

• Free plan with unlimited boards and tasks 
• Premium plan: $5 per user per month 

3. Trello for detailed task management 

Trello is one of the biggest names in task management. The software is built around a Kanban visualization of the tasks a team has on its plate. Trello “cards” can include a lot of detail about each task, including its status, checklists, due dates, task ownership, comments, and file attachments. Team members can also receive automated notifications to their Trello inbox whenever one of these is updated.

If a team is tracking a limited number of tasks or content items through the same workflow, Trello can keep all the information they need to manage campaign planning and execution in view. As work becomes more complex, this platform can be expanded to include more boards or to switch between Kanban, calendar, and Gantt chart views. 

Trello pricing: 

• Free plan for up to 10 collaborators per workspace 
• Standard plan: $5 per user per month when billed annually 
• Premium plan: $10 per user per month
• Enterprise plan: $17.50 per user per month

Campaign management platforms for email, SMS, and WhatsApp

The software in this category is designed to plan, automate, and optimise direct customer communications at scale. These tools are especially popular in e-commerce, where campaigns rely on targeted, personalized messaging to drive conversions and build customer loyalty. 

4. Brevo for email campaigns

Brevo is designed specifically for marketing via email, SMS, and WhatsApp. It includes features for campaign automation, transactional messaging, and sales management. Alongside the campaign management features, Brevo includes tools to create a customer loyalty program, which helps companies analyze their buyers’ behavior and offer flexible rewards such as discounts, free products, or event invitations.

The Brevo AI can also be used to optimize email campaigns, for example, by creating personalized product recommendations and identifying the best send times. 

Brevo pricing: 

• Free plan for individuals and solopreneurs 
• Starter plan: $8.08 per month when billed annually
• Standard plan: $16.17 per month
• Professional plan: $449.08 per month 
• Custom Enterprise pricing available 

5. ActiveCampaign for sales and marketing projects 

ActiveCampaign is a marketing automation platform. The tool uses AI to generate targeted copy for email campaigns, SMS, and WhatsApp messaging. For example, marketers can write a prompt and select a campaign goal like “re-engage inactive customers” or “craft engaging product descriptions,” and the software suggests messaging to meet that goal. 

Beyond content generation, this platform includes tools to personalize messaging, surface customer insights (and suggest new goals for campaigns), and analyze campaign performance. 

ActiveCampaign pricing: 

• Starter plan: Starts at $15 per month for 1,000 email contacts when billed annually 
• Plus plan: $49 per month
• Pro plan: $79 per month
• Enterprise plan: $145 per month 

Omnichannel campaign management tools

The tools in this category support large campaign teams by managing every customer touchpoint in one system. This software enables enterprise teams to design, automate, and optimize campaigns across every channel – from email and SMS, to web push, mobile notifications, and beyond. As such, they’re a good fit for enterprise teams looking to consolidate their martech stack and efforts.

6. Optimove for data-driven insights

Optimove is a “positionless” marketing platform using customer insights for precise targeting and personalisation. It uses AI to create written and visual assets for marketing campaigns and then to optimize campaigns. 

Teams that work in Optimove have a marketing view where they can see, manage, and optimize the customer journey with a feature called Optimove Orchestrate, which gives a 360 view of all their channels. This space also includes customer profiles, which can be used by marketers and engineers to continually improve the company’s output. 

Contact the customer service team for pricing information. 

7. HubSpot for a central source of truth

HubSpot (and specifically its Marketing Hub) is one of the most scalable marketing platforms out there. This software includes all the tools to unite marketing, sales, and customer service in one platform, which makes it significantly easier to coordinate marketing campaigns that meet consumers where they are. 

HubSpot’s list of features is very extensive. For marketing campaigns, the highlights include a marketing automation hub, a content hub, and a data hub. HubSpot also offers a Starter Bundle with the basic versions of multiple tools for startups and small businesses. 

HubSpot Marketing Hub pricing: 

• Professional plan: Starts at $800 per month 
• Enterprise plan: Starts at $3,600 per month

8. Iterable for cross-channel marketing

Iterable is a messaging platform that orchestrates your marketing on email, SMS, push, in-app, and more. This tool is designed to use AI to shake up the traditional model of campaign cycles by using timely, relevant, and adaptive messaging that’s personalized to individual customers. This personalization uses AI-generated variations based on a customer’s behaviour, preferences, and context. 

Iterable provides a value calculator on their site to build a business case for the product. For pricing, get in contact with the customer service team. 

Software for social media marketing campaigns

Social media campaign management platforms help teams plan, schedule, and coordinate content across their channels. Crucially, the tools in this category also help teams to track the effectiveness of their campaigns and manage audience engagement across their channels from within the same centralized platform. 

9. Hootsuite for scheduling and real-time insights 

Hootsuite is set up to provide detailed dashboards that help teams manage the different aspects of their social media campaigns. This includes boards to analyze social media performance, schedule posts, respond to messages and comments, and track mentions, keywords, and trends. 

This tool is a good option for teams that manage multiple social media channels. The tools link with ten different social media platforms — from Facebook and Instagram, to LinkedIn, Bluesky, and even WhatsApp. By centralizing data from across a company’s most-used networks, it’s easier to plan for future campaigns. 

Hootsuite pricing: 

• Standard plan: $99 per month when billed annually 
• Advanced plan: $249 per month 
• Custom enterprise pricing available

Read about how Hootsuite uses Wrike to manage its own projects here. 

10. Vista Social for multichannel social media campaigns

Vista Social focuses purely on AI-powered social media management for in-house teams and agencies. The tool can power an entire campaign workflow, starting with content planning and scheduling, and can support teams as they analyze their performance and plan their future strategy. This is also known as one of the most user-friendly marketing platforms out there. In 2025, Vista Social was awarded G2 #1 easiest-to-use software. 

Companies that use Vista Social can also use the platform’s social listening, link in bio, and reputation management features to centralize more aspects of their work. 

Vista Social pricing: 

• Professional plan: $64 per month when billed annually 
• Advanced plan: $120 per month
• Scale plan: $304 per month 
• Custom Enterprise pricing available. 

Optimize marketing campaign management with Wrike 

Whatever type of marketing campaign your team runs, you can use Wrike’s tools and integrations to manage and improve your approach. 

To find out more about how Wrike can support your marketing team or agency, contact us to book a demo, or start your free trial today. 

FAQs 

What is marketing campaign management? 

Marketing campaign management is the process of planning, executing, tracking, and analyzing marketing campaigns across multiple channels. It helps businesses streamline the workflows they use for repeatable campaign tasks, optimize their budgets, and measure the effectiveness of their campaigns to prove and then improve their results. 

What software do marketing managers use? 

Marketing managers use a range of different software to plan, execute, and monitor campaigns, including CRM tools, email marketing platforms, social media scheduling tools, and analytics platforms. Popular options include email tools like Brevo and Iterable, social media tools like Hootsuite and Vista Social, and project management platforms like Wrike. 

What is the best marketing campaign management software? 

The best marketing campaign management software depends on the size of your business and your goals, but for many teams, Wrike provides all the features they need to improve campaign planning and visibility, as well as collaboration within the campaign team and with external stakeholders. Wrike includes customizable task and workflow management features, project and portfolio dashboards, reporting tools, and integrations with many other marketing campaign management tools.