Content Operations Template

Streamline your content operations processes with Wrike. Use our content operations template to stay organized and deliver faster results to stakeholders.

Content Operations Template
#marketing teams#creative development#campaigns#content creation#thought leadership#content management#content calendar

Manage your content pipeline

It can be difficult for content operations departments to adequately manage their workloads while dealing with current and incoming requests. Without a workflow tailored to your team, content may not be created as effectively or efficiently as it should.

  • Incoming requests can get lost in multiple platforms, including email and messaging apps 
  • Different file versions can get mixed up, making it difficult to locate the right one
  • Approvals may take too long and completion dates might be delayed

With Wrike’s content operations template, you can eliminate these hurdles and streamline your requests on one platform.

  • Take control of your intake using digital content briefs with custom fields 
  • Track content creation progress with easy-to-view dashboards
  • Group projects by content type and store them in easy-to-find folders 
  • Track the progress of content stages with editorial calendar templates

Why you need this template

Lack of prioritization

Lack of prioritization

Streamline your intake with a customizable request form. Organize all tasks effectively in one place.

Missing background information

Missing background information

Create custom intake questions that help writers understand the target market and persona specific to each task.

Tasks slip through the cracks

Tasks slip through the cracks

Visualize content due dates and campaign details with an editorial calendar that keeps writers and editors on track.

Execute content faster

Execute content faster

Execute content faster

How to optimize your content operations process with this template

Are you struggling to juggle multiple requests for a variety of content types? Is your team missing deadlines because tasks are buried in their to-do lists? Want to simplify your team’s processes and ensure content operations go from requested to approved with ease?

You need Wrike’s content operations template. This template offers versatile features to accelerate your team’s processes.

What will your team gain from using this template?

As a marketing department, you need to have a clear understanding of requests from other departments, with access to vital information at your fingertips. That’s why this template includes a ready-made request form with custom fields to ensure you get all the details you need.

When creative assets are required, the requestor will simply answer the questions listed on this form. These include: what is the project description? What type of content is being requested? Who is the target persona? When is it due? They will then submit the request form to the marketing project manager or traffic manager.

The content development process has now begun. As a project manager, you can use this template to guide you through the following three steps:

Step 1: Organize intake