When countless hours have been tirelessly devoted to a project, everyone’s rooting for its success. Sometimes when it’s so successful, all that hard work is just the beginning.
In the case of Airbnb, the launch of their Trip Experiences feature was a success. They debuted a unique way to see new places by offering access to local activities and local guides in 12 cities. CEO Brian Chesky was so impressed, he wanted to offer it to 50 cities worldwide. Which meant quadrupling the experiences and producing thousands of assets — photos, video trailers, and posters.
Scaling production while maintaining a consistent brand and high quality presented another challenge. It would entail better collaboration by the 3 production teams already at work and the small team of Trip Experiences coordinators.
Creative Production Manager Hoon Kim decided the team could no longer scale this project using the massive spreadsheet they used for the first 12 cities.
“It was constantly crashing," Kim said. "People ended up creating duplicates of the doc to deal with their own small world of data, which quickly became outdated since they weren’t connected to the original doc. There were massive amounts of confusion. We knew it wasn’t the solution.”
They needed a way to automate their efforts so they could scale project management and repeat the successes of their first 12 cities.
Why automation matters to project management
At its core, automation is about solving a problem and reducing error by reliably offloading manual work done by a human to a machine. The goal is to reduce time-consuming, repetitive, and routine work, and to maximize the repeatability and predictability of results.
The fear of automation stems from the false belief that embracing automation would make human jobs extraneous. However, automation in project management does the exact opposite. By automating work that is tedious and repetitive, you’re freeing up time for work that can’t be automated — like innovation and creativity.
How automation amplifies project management
1. Automation helps scale efforts
Smart project managers use the power of automation to grow their teams, their projects, their output — without needing to double their headcount.
At Airbnb, Hoon Kim invested time and effort into researching the right project management software. He needed a work tool that would allow his team to see the work being done across the globe.
In Wrike, their team built and deployed custom workflows for every Trip Experience, allowing them to track the production of assets. But even better, the unprecedented visibility into production across the globe gave them a way to scale and sustain the high quality of their work.
"With everything contained in Wrike," Kim said, "We were able to leverage Wrike’s functionality to increase the quality of our assets across the board, make sure they were consistent, and also see where we were being efficient."
Check out our full interview with the Airbnb team:
2. Automation offloads busywork
Smart project managers allow their automated tools to do the menial work of assigning job tickets or sending status updates, so that they can focus on more valuable tasks. Such is the case with the San Francisco Chronicle.
The San Francisco Chronicle is one of the 10 largest daily newspapers in the United States. Like any big organization, their marketing department's creative design team grew and began to struggle with a request system that wasn't built for efficiently assigning work to multiple designers.
Graphic Designer Paul De Leon shared: "We had to investigate and find if there were new projects or not. There were no daily reminders or notifications for us at that time, which made it hard."
Instead, they had a coordinator who manually entered and de-duped requests coming in via email and their Google Forms into a single spreadsheet.
When looking for a better solution, De Leon found Wrike, a project management tool with built-in automation that could manage inbound requests by sending it to all designers. Wrike now also automatically notifies requesters of any change in the status of their design requests.
Added bonus: Approximately 40% of the team's work is managed by duplicating templates. Why reinvent the wheel when you can build templates in Wrike?
3. Automation connects systems together
The average enterprise now uses over 900 cloud applications to manage its processes, and 59% of workers say the number of tools they use to work has increased in the past year, according to Symantec.
While this explosion of software-as-a-service (SaaS) tools have made organizations more efficient when compared to a decade ago, the sheer number of options may now be leading to a decline in productivity.
“Workflow fragmentation leads to workers spending more time searching for, and aggregating, information than actually working,” says Andrew Filev, Wrike CEO.
New technologies are created to help employees work smarter, but since the tools don't exist in a vacuum, they’re only helpful when they integrate with one another and free your work data from silos. If employees spend their time searching for information, or copying information to a different tool, or even toggling between apps, all the gains are lost.
"I predict that automation will play a crucial role in helping IT implement and integrate multiple SaaS tools in the months and years to come," Filev says. "When information and the right data remain accessible to everyone, from anywhere, your workforce can truly work smarter and not harder. But when data is siloed, and when our applications don’t work together, technology can’t do its job."
For example, at the San Francisco Chronicle, Paul De Leon and his team of designers organize their creative assets (Photoshop and InDesign files) in Dropbox. Then they use Wrike to manage the workflows, attaching those assets to the relevant tasks and projects, thanks to a native integration within Wrike.
There are many more tools that Wrike integrates with, from Gmail to Salesforce to Jira to Slack. The point is that your automation tool must work well with your existing technology stack to maximize its value.
4. Automation streamlines feedback
An area where project management typically runs into of bottlenecks and delays is the review process. Communications get misplaced, stakeholders don't realize the project is waiting on their approval, and various versions of deliverables are attached to multiple email threads.
Smart project managers use automation to optimize this process so that all approvers are notified they need to review something. And when feedback is given, the original assignees receive it all in one place, organized chronologically.
De Leon recounts how they used to do it at the San Francisco Chronicle: "A copy editor would print out the PDF, take a red marker, write up his comments, scan it in, and then email it back to me."
Nowadays, his team captures the comments directly within the PDF in Wrike. And his designers are alerted automatically that an asset has been reviewed. Feedback and approvals are clear and time-stamped. And there's much less waste all around.
What can automation do for you?
In the end, smart project managers aren’t afraid of automation. Instead, they wield it to do the following:
- Help keep work consistent and minimize errors at scale, so efforts are focused on strategic decision making
- Seamlessly tie your most loved tools together to minimize the stop and go productivity
- Make feedback and approvals cohesive and clear so projects are always moving forward
How are you using the wealth of automation available to you? Let us know in the comments.
For further reading on automation, check out these articles: