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Marketing Operations

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Wrike in Action: How Wrike Professional Services Leveled Up Our Marketing Teams
Marketing 7 min read

Wrike in Action: How Wrike Professional Services Leveled Up Our Marketing Teams

Discover how Wrike’s professional services team upleveled our marketing operations, increasing productivity, boosting efficiency, and helping us do the best work of our lives.

Successful Sales Start from Pipeline Management: An Enterprise Strategy
Project Management 7 min read

Successful Sales Start from Pipeline Management: An Enterprise Strategy

In the world of sales, successful organizations understand the importance of pipeline management. It is a critical component of an enterprise strategy that drives revenue growth and ensures sales teams are operating at their full potential. By effectively managing the sales pipeline, businesses can identify and prioritize potential opportunities, track and nurture leads, forecast sales

11 Resources to Help You Build a Marketing Team That Can Weather Any Storm
Marketing 7 min read

11 Resources to Help You Build a Marketing Team That Can Weather Any Storm

As we head into the next business cycle, uncertainty about what’s over the horizon is pushing businesses to tighten their belts. While marketing is vital to any company or client’s success, it is often viewed as one of the most flexible. When budgets need to be trimmed, companies often start with marketing.  While this may not

15 Suggestions to Improve Your Marketing Operations from Leaders
Marketing 7 min read

15 Suggestions to Improve Your Marketing Operations from Leaders

Learning about, and focusing on, improving marketing operations is becoming more critical for digital marketing teams trying to get ahead. Understanding your customers, implementing customer data properly, and measuring campaign performance are all key steps in building out your marketing ops. .In addition, marketing ops focuses on (1) managing the technologies that the marketing team purchases,

The Guide to MarTech Today (Infographic)
Marketing 3 min read

The Guide to MarTech Today (Infographic)

What is MarTech? What is there to know about the industry? And why should you care? MarTech (short for marketing technology) refers to marketing initiatives that use new technologies to power their campaigns and efforts. It is a fast-growing industry, expected to hit a worldwide spend of $22.6 BILLION in 2015, with upward growth projected over

The History of Marketing Operations (Infographic)
Marketing 3 min read

The History of Marketing Operations (Infographic)

Marketing Operations is on the rise, with many companies turning to marketing ops teams to make their marketing efforts more efficient and effective. While Marketing Ops is still a relatively new field, its beginnings stretch back to the 1920s, and its evolution through different marketing disciplines provides insights into its importance, benefits, and increasing popularity. Keep

5 Marketing Operations Myths Debunked
Marketing 3 min read

5 Marketing Operations Myths Debunked

Marketing operations is a hot topic, especially for businesses looking to stretch their marketing dollars farther. And yet misunderstandings abound concerning what marketing ops teams do and how they do it. So, we're tackling 5 common misconceptions surrounding marketing operations to set the record straight.   First things first: what exactly do marketing operations teams do? They

A Guide To Creative Operations Management
Project Management 7 min read

A Guide To Creative Operations Management

Creative operations management isn’t an oxymoron. It can help you and your team deliver creative projects more efficiently. Here’s what you need to know.

5 Steps for Making Your Marketing Team More Efficient
Marketing 5 min read

5 Steps for Making Your Marketing Team More Efficient

From the mobile boom to the rise of social media, the realm of marketing has grown far beyond just promotional emails and consistent content. It's not a one size fits all solution, but here are five surefire ways to start building a more efficient and collaborative marketing team.

Top 20 Marketing Podcasts for 2021
Marketing 10 min read

Top 20 Marketing Podcasts for 2021

Marketing podcasts are the number one source of continuing education for marketing managers, directors, and executives. Keeping up with the latest industry trends and news can be challenging when you’re doing it alone. But when you tap into the community created by top marketing podcasts, you suddenly have everything you need at your fingertips. Take

Managing Your Marketing Collateral from Start to Finish
Marketing 7 min read

Managing Your Marketing Collateral from Start to Finish

Effective marketing collateral helps communicate crucial details about brand goals and identity. Learn more about communication collateral and marketing collateral development.

5 Essentials of the Best Marketing Project Management Tools
Marketing 3 min read

5 Essentials of the Best Marketing Project Management Tools

The right marketing project management tool means better communication, easy collaboration, and an organized team. But there are thousands of tools designed to help marketing departments with their hectic workloads, and each looks promising on paper. So how do you choose?   Look for these 5 essential capabilities to quickly narrow the field and find the perfect

5 Rules for Scaling Your Marketing Operations Successfully
Marketing 7 min read

5 Rules for Scaling Your Marketing Operations Successfully

Marketing organizations are under tremendous pressure to perform. Budgets aren’t growing, but expectations are. How do you do more with less, without compromising on quality?  For marketing leaders at growing companies who are ready to expand their programs, scaling marketing operations is a top priority. But doing so comes with major challenges: coordinating different teams while

How to Manage Ad Hoc Requests Before They Derail Your Marketing Team
Marketing 7 min read

How to Manage Ad Hoc Requests Before They Derail Your Marketing Team

Your team is heads down and focused, working hard to get the job done before a campaign launch. They’re making good progress, and with a little luck, you might actually hit your deadlines. Then suddenly, it strikes... the ad hoc request. The cubicle drive-by, the quick email or chat message, the “Hey, I was going to

5 Workflow Mistakes That Plague A Fast-Paced Marketing Team
Marketing 7 min read

5 Workflow Mistakes That Plague A Fast-Paced Marketing Team

You're busy staying on top of the latest and greatest marketing technology, generating content, building out campaigns, identifying buyer personas, or being a resource for your team (the list goes on and on). All of this activity makes it difficult to worry about how work is getting done, as long as it gets done.

How Marketing Silos Damage Your Organization
Marketing 7 min read

How Marketing Silos Damage Your Organization

When marketing efforts are fragmented, and marketers are executing campaigns without unified goals or even tactics, there will be problems that will affect your organization as a whole.

Marketing Ops Tools and Software for Customer-Centric Organizations
Marketing 7 min read

Marketing Ops Tools and Software for Customer-Centric Organizations

Discover simple and powerful marketing operations tools that will help drive more sales and derive greater value for your organization.

10 Books for Marketing Operations Mastery
Marketing 7 min read

10 Books for Marketing Operations Mastery

If you're looking to learn more about marketing in general and marketing operations specifically, the following 10 books should give you a solid understanding of the field.

How to Achieve Operational Efficiency and Work From Home
Workplace Trends 7 min read

How to Achieve Operational Efficiency and Work From Home

Operational efficiency is essential to get the most possible ROI out of campaigns. Keep reading to get a deeper dive on what defines operational efficiency and how to achieve it, as well as how to identify and take action on low ROI campaigns.

What Is Digital Asset Management (DAM) & Why Should Marketers Care?
Marketing 7 min read

What Is Digital Asset Management (DAM) & Why Should Marketers Care?

Digital asset management helps teams organize virtual images and files crucial to production and project management. Find out how your teams can benefit from (DAM) digital asset management with Wrike.

7 Secrets of the Best Marketing Operations Teams
Marketing 5 min read

7 Secrets of the Best Marketing Operations Teams

By Lynn Hunsaker and Gary Katz, President/CEO and Chairman/Chief Strategy Officer, respectively, of Marketing Operations Partners Value creation is the ultimate measure of success in business: value to customers, shareholders, alliances, employees, and the community at-large. In the quest to be best, follow the money, or better yet, be the one that enables value (money, capability,

Marketing Operations: A Primer on the Fastest Growing Role in Business
Marketing 5 min read

Marketing Operations: A Primer on the Fastest Growing Role in Business

For businesses looking to stretch their marketing dollars, marketing operations is a hot topic. In order to keep up with the current speed of business, organizations need to leverage technology and gain insight into customer needs and business performance.  And while marketing operations has quickly become the fastest-growing role in business, there are still plenty of

7 Resolutions All Marketers Should Make for a Successful 2017
Marketing 3 min read

7 Resolutions All Marketers Should Make for a Successful 2017

Time moves fast—but the marketing industry moves even faster. Changing customer needs, new campaign management tools and technologies, and emerging trends make it difficult to keep up and continue serving up fresh campaigns.  Now that 2017 is here, it’s time for marketers everywhere to review their strategies and make some new resolutions. What should you focus

State of Marketing Operations and MarTech in 2015
Marketing 3 min read

State of Marketing Operations and MarTech in 2015

The marketing technology and marketing operations landscapes are shifting rapidly, as marketing departments adapt to an increasingly digital world and tech-savvy consumers. Find out the current trends, strategies, and common practices for many marketing ops and martech professionals with this collection of current statistics, to help you build your martech stack. 1. Marketing Operations Statistics 64% of