In the world of sales, successful organizations understand the importance of pipeline management. It is a critical component of an enterprise strategy that drives revenue growth and ensures sales teams are operating at their full potential. By effectively managing the sales pipeline, businesses can identify and prioritize potential opportunities, track and nurture leads, forecast sales and revenue, and make data-driven decisions. In this article, we will explore the key elements of effective pipeline management, provide insights on how to implement it within an enterprise and discuss future trends in this ever-evolving field. Understanding the Importance of Pipeline Management in Sales Pipeline management can be defined as the process of overseeing and optimizing the sales pipeline, which refers to the series of steps and activities that potential customers go through from initial contact to final purchase. It involves managing leads, prospects, and opportunities through different stages of the sales cycle. It also encompasses lead generation, lead qualification, lead nurturing, deal tracking, and sales forecasting. The Role of Pipeline Management in Successful Sales Pipeline management plays a crucial role in successful sales by providing clarity, accountability, and a structured approach to the sales process. It helps sales teams prioritize activities, focus on high-potential opportunities, and ensure that resources are allocated optimally. It also enables organizations to identify potential bottlenecks or issues in the sales process. When it comes to lead generation, pipeline management ensures that organizations have a steady flow of potential customers entering the pipeline. This can be achieved through various marketing and advertising efforts, such as online campaigns, social media marketing, content creation, and networking events. By consistently generating leads, organizations can maintain a healthy pipeline and increase their chances of closing deals. Lead qualification is another crucial aspect of pipeline management. It involves assessing the quality and fit of each lead to determine whether they are viable prospects. This process typically includes evaluating factors such as the prospect's needs, budget, timeline, and decision-making authority. By qualifying leads effectively, sales teams can prioritize their efforts and focus on prospects with the highest potential for conversion. Once leads are qualified, lead nurturing becomes necessary. This requires building relationships with prospects, providing them with valuable information, addressing their concerns, and guiding them through the buying process. Effective lead nurturing can significantly increase the chances of converting leads into paying customers. Deal tracking is another critical component of pipeline management. It involves monitoring the progress of each opportunity through the pipeline, essentially verifying that it is advancing toward a successful sale. This includes tracking important metrics such as the number of touchpoints, the stage of the sales cycle, and the probability of closing. By closely monitoring deals, sales teams can identify potential roadblocks or delays and take appropriate actions to keep the pipeline flowing smoothly. Finally, sales forecasting plays a vital role in pipeline management. By analyzing historical data and trends, sales leaders can make informed predictions about future sales and revenue. This allows organizations to set realistic targets, allocate resources effectively, and make strategic business decisions. Accurate sales forecasting is crucial for long-term planning and ensuring the overall success of the sales team and the organization as a whole. Key Elements of Effective Pipeline Management Successful pipeline management relies on several key elements that contribute to its effectiveness. Identifying Potential Opportunities To effectively manage the sales pipeline, organizations need to have a robust lead generation process in place. Identifying potential opportunities involves not only targeting the right audience but also ensuring that leads are qualified and aligned with the organization's ideal customer profile. Organizations can leverage various strategies to generate leads and ensure a healthy flow of potential opportunities in the pipeline. Content marketing, in the form of blog posts, whitepapers, case studies, and videos, serve as valuable and informative content that can attract potential customers who are actively seeking solutions to their problems. Search engine optimization (SEO), through optimizing websites and content with relevant keywords, can increase a company's visibility in search engine results and generate organic traffic. As for networking events, attending industry conferences, trade shows, and seminars allows sales teams to connect with potential customers face-to-face, build relationships, and identify new business opportunities. Tracking and Managing Leads Once leads are generated, it is crucial to track them through the various stages of the sales pipeline. This involves systematically collecting and organizing lead data, including contact information, demographics, interactions, and preferences. Implementing a customer relationship management (CRM) system can greatly enhance lead tracking and management. CRM software enables sales teams to centralize lead information, automate follow-ups, and gain insights into each lead's journey. Its real-time visibility sheds light on the most promising opportunities, while automation of routine tasks such as sending follow-up emails or scheduling appointments will allow for time to interact with potential customers. Also, CRM systems give sales managers access to detailed dashboards and reports, which are useful for identifying bottlenecks in the pipeline, measuring sales team performance, and making data-driven decisions to optimize the sales process. Forecasting Sales and Revenue Pipeline management is not only about tracking leads; it also involves forecasting sales and revenue accurately. By analyzing historical data, current pipeline status, and market trends, organizations can make data-driven predictions and set realistic targets. Ultimately, the goal is to generate a steady flow of revenue, reach sustainable growth, and stay ahead of the competition. For example, by analyzing historical data, organizations can identify patterns and trends in their sales performance. This can help them determine the best time to launch new products or promotions, as well as identify potential risks and challenges that may impact their revenue targets. Implementing Pipeline Management in an Enterprise Implementing pipeline management in an enterprise requires a thoughtful approach and a comprehensive strategy. Let's explore some key steps to effectively implement pipeline management: Choosing the Right Tools and Software Select the appropriate tools and software that align with the organization's specific needs and goals. A CRM system, for example, can streamline lead management, enhance collaboration, and provide valuable insights into the pipeline's status. You can also explore other supporting tools such as sales analytics platforms, project management software, and communication tools to further optimize the pipeline management process. Training Your Sales Team Train and equip your sales team with the necessary skills and knowledge, particularly of the sales pipeline's stages, processes, and key metrics. Training programs should focus on developing essential skills such as lead qualification, lead nurturing, effective communication, negotiation techniques, and using pipeline management tools effectively. Ongoing training and coaching should be provided to ensure continuous improvement and alignment with evolving sales strategies. Regular Review and Adjustment of the Sales Pipeline Consistently evaluate the pipeline's health to identify areas of improvement, address bottlenecks, and adapt their strategies accordingly. Regular reviews should include analyzing key performance indicators (KPIs), conversion rates, average deal size, and sales cycle length. These insights guide decision-making processes and enable organizations to proactively fine-tune their pipeline management practices. Future Trends in Pipeline Management The field of pipeline management is continuously evolving, driven by advancements in technology and changing customer expectations. Here are two future trends to keep an eye on: The Impact of AI and Machine Learning Artificial intelligence (AI) and machine learning have the potential to revolutionize pipeline management. These technologies can automate repetitive tasks, analyze vast amounts of data, and provide valuable insights. AI-powered chatbots, for example, can engage with potential leads, qualify them, and move them efficiently through the pipeline. The Growing Importance of Data Analysis in Pipeline Management As organizations collect increasingly large amounts of data, the role of data analysis in pipeline management becomes even more crucial. Data analysis allows organizations to understand customer behaviors, identify trends, and make informed decisions. This enables them to refine their pipeline management strategies, uncover hidden opportunities, and drive continuous growth. Overall, successful sales start from effective pipeline management. By understanding the importance of pipeline management and learning how to properly implement it, organizations can optimize their sales processes, prioritize opportunities, and drive revenue growth. In this ever-evolving field, organizations need to embrace technology, harness data, and adapt their approaches to ensure long-term success in sales. Drive your sales success with effective pipeline management using Wrike. Sign up for a free trial and manage your sales like an enterprise, regardless of your business size. Note: This article was created with the assistance of an AI engine. It has been reviewed and revised by our team of experts to ensure accuracy and quality.
As we head into the next business cycle, uncertainty about what’s over the horizon is pushing businesses to tighten their belts. While marketing is vital to any company or client’s success, it is often viewed as one of the most flexible. When budgets need to be trimmed, companies often start with marketing. While this may not necessarily happen in your organization in the coming months, CMOs and marketing leaders around the world are wise to take proactive steps to ensure their operations are running as tightly as possible. They’re building up business resilience frameworks that will help them weather market turbulence as it arises. Building business resilience involves eliminating wasted time and resources costing businesses in the knowledge industry over $60M each year due to productivity challenges, canceled projects, and employee churn. As marketing teams are juggling employees spread across time zones with a host of competing tools, they’re particularly vulnerable in turbulent economies. To build business resilience for a marketing team, marketers should be doing a few critical things. They should eliminate existing inefficiencies, allocate resources effectively, and maximize their team’s productivity. When CMOs can strengthen those areas, they will be able to better prove their team’s contribution to the organization’s key goals. We recently published a groundbreaking study on the Dark Matter of Work, which is the work that takes place in synchronous apps and the gaps between systems and solutions that aren't integrated. The study outlined how workplace complexity is eating into companies' profits and harming employee engagement. In marketing departments, that might look like teams struggling with bottlenecks for reviews and approvals, total communication overload, and siloed marketing tools that make collaborating across teams and time zones impossible. Our research shows that those everyday frustrations waste time, money, and your team’s energy — a single worker’s wasted time might cost a company as much as $16K every year. Eliminating even a fraction of the Dark Matter of Work your team faces will help you recoup that wasted profit by driving marketing ROI, optimizing resources, and improving productivity. As experts in working effectively, we know that robust work management software helps marketing teams recapture the energy and resources currently being lost. Work management software pulls entire organizations into a single platform, strips out wasted time spent switching apps, and provides visibility into projects so that tasks don’t slip between the cracks. To help you build better business resilience, we’ve rounded up 11 Wrike features, templates, and integrations that will help you power through uncertainty. Key features for building business resilience in marketing Automated approvals: Approvals can steal precious time from marketers. Wrike’s streamlined and automated workflows mean reviews and approvals occur seamlessly and result in clear, actionable decisions — so your team can improve productivity and focus on more impactful work. Critical insights: To fully understand your team’s productivity, you’ll need data. Wrike Insights is a first-of-its-kind performance aggregator that delivers insights on 50 tools, delivering real-time data across advertising, marketing, and social media via one simple interface. Workflow versatility: Wrike’s industry-leading Custom Item Types enable users to mirror their team’s business practices and daily task scenarios in their Wrike workspace. That means you can use your team’s preferred terminologies and behaviors, reducing wasted time further. Built-in integrations for creative teams Creative connections: Wrike integrates seamlessly with Adobe Creative Cloud. Teams can manage their assets from programs like Photoshop, Illustrator, InDesign, and Adobe Premiere Pro. Digital asset management: Wrike’s MediaValet integration enables users to share and manage digital assets across both platforms. Teams can attach MediaValet files to tasks, search for assets, and upload assets from Wrike back into MediaValet. Resource management features for marketing agencies and departments Accelerate resource planning: Quickly estimate project resource needs and request job role resources. With Wrike’s resource planning capabilities, you’ll be able to ensure the highest priority projects have ample coverage with visibility into resource allocation across your whole portfolio. Optimize workloads: Assigning and managing workloads has never been easier. Get an understanding of team members’ availability, capacity, and strengths at a glance, and drag and drop tasks to balance workloads more efficiently. Clear budgeting: Weathering upcoming uncertainty is going to put pressure on budgets, so Wrike’s budgeting tools will be critical in helping you accurately determine project budgets and margins. As team members track time spent on projects, you can monitor budget spend in real time to keep projects profitable. Pre-built templates At Wrike, we know that one of the biggest barriers to launching projects is getting processes in place. That’s why we’ve set up a wide range of templates to help jump-start your processes, streamline your workflows, and get your team working faster. You can try any of these templates with a free Wrike trial. Agile marketing template: If your team struggles with managing a constant stream of requests, using the Agile methodology for your marketing operation will create an effective structure to tackle that overload. Our Agile marketing template will help you get started, providing an effective way to maximize sprints and get more accomplished. Marketing operations management template: Having a handle on your entire marketing operation can be difficult. Wrike’s marketing operations management template sets you up for success, helping you manage every detail of your marketing operations with custom request forms, dashboards, and reports. Marketing calendar template: Keeping campaign tasks from falling through the cracks is critical to maximizing your marketing resources. Wrike’s marketing calendar template will ensure your entire team is on the same page so that deadlines are met and clients are satisfied. Helpful tools on Wrike’s ROI As you work to bolster resources and do more with less, learn more about the real ROI of Wrike. Try our Wrike savings calculator How Wrike customers save time, money, and increase productivity Learn four ways to measure the ROI of work management tools With this cache of resources, you’ll be ready to jump-start your business resilience framework and protect your organization from market uncertainty. Start your Wrike free trial or request a free demo to see how Wrike can help you streamline, strengthen, and thrive.
Learning about, and focusing on, improving marketing operations is becoming more critical for digital marketing teams trying to get ahead. Understanding your customers, implementing customer data properly, and measuring campaign performance are all key steps in building out your marketing ops. .In addition, marketing ops focuses on (1) managing the technologies that the marketing team purchases, and (2) measuring marketing effectiveness across the board. It’s not just your marketing techniques, but rather, it’s what goes on behind the scenes to make sure your campaigns reach their goals. . No one knows successful marketing operations better than the experienced marketers and business owners of today. Here are their secrets for improving your marketing ops: 1. Establish a cross-department workflow “The most important piece of improving your marketing operations is establishing a project workflow between marketing and the rest of the organization. The internal workings of individual teams can be heavily influenced by how other departments request projects and/or expect projects to be done. Once your workflow is established, using a tool to help task assignments, set deadlines, and follow up is critical.” —Daniel Bliley, Marketing Director, Passport 2. Work with your audience in mind “One issue with marketing, especially in digital, is the noise. There are so many companies saying the exact same thing, and companies don’t really do the proper research to figure out who they are, what their message is, who needs to hear that message, and how to get that message out. Start from the top down. Take the time to explore your analytics and the data, interview your customers, pay attention to social media conversations & get involved, then create content that aligns your goals with your audience’s goals, speak to your audience in a unique way, and constantly review & tweak.” —Patrick Delehanty, Digital Marketing Strategist, Marcel Digital 3. Know your customers “The vast majority of the time, people make bad marketing decisions because they don’t have the right information about their target audience. To remedy that, I’ve worked hard to tie our CRM to our email marketing to our signups to our web traffic, so when we’re reaching out to someone, we have a complete understanding of them.” —D. Keith Casey, Jr., Director of Product, Clarify.io 4. Align all consumer insights "I think in an ideal state there is a dedicated consumer insights team, but a team that doesn’t work in its own little silo. A team that is interactive not only with the marketing team but also the product team, as well as with others who touch the customer technology. They have to understand the full circle of customers’ curiosities so they can put together a real, robust view for those who need it." — Patrick Adams, CMO, PayPal 5. Establish your key marketing metrics “Establish 2 to 4 key metrics that will guide all your marketing efforts. Without establishing these benchmarks, your marketing team won’t have anything to shoot for individually or collectively. Unfortunately, many marketing departments don’t get creative with the metrics that serve as benchmarks for performance; their main metrics usually revolve around leads generated, sales, etc. However, there are usually more telling metrics for measuring your marketing effectiveness. For example, percentage of leads (free trials) vs. unique Website visitors; percentage of leads vs. conversions (paid customers); monthly recurring revenue.” —Jeff Kear, Owner, Planning Pod 6. Prioritize content development "We have a dedicated team that’s focused on content strategy and on creating what I call the content supply chain, mapping out where all the sources of content come from. Do we have the content already? How do we create new content? Who creates the content? It may be internal, it may be external. What format does that content take? Then, how do we work with the appropriate teams to get that content in the market? — Rishi Dave, CMO, Dun & Bradstreet 7. Stay on brand "Ultimately [integrated planning] is a function that’s run through the marketing team. We establish the brand voice and try to create and implement consistency across all of our efforts, all of our communications channels, and all of our internal divisions/business units." — Evan Greene, CMO, The Recording Academy (The GRAMMYs) 8. Focus on the ROI of your campaigns “Focus on ROI and user retention. By measuring the return of each campaign, we’re able to identify which ones are actually working and prioritize those. Our ROI has grown from 35% to 200%. Now, we have more money to invest in other projects to continue growing.” —Gabriel Stürmer, Chief Marketing Officer, Cupcake Sweet Entertainment 9. Implement Lean methodology to discover which campaigns work “Implement the Lean methodology (build, measure, learn). In essence, during planning sessions, we develop a list of hypotheses & prioritize based on expected impact. We then devise bare-bones methods to test these hypotheses. In this way, we get data-driven feedback quickly, allowing us to invest more heavily in winners and cut losers.” —Ryan O’Donnell, Director of Marketing, Avalara TrustFile 10. Use a Scrum board to focus weekly priorities “Enhance your weekly task delegation through the implementation of a Scrum board. Scrum is an Agile framework for handling tasks, originally developed for software development teams to easily delegate tasks. There is nothing worse than being inefficient when it comes to marketing, so a Scrum board helps us develop a weekly plan of attack, and lets everyone know what they should be working on.” —Jake Lane, Growth Analyst, LawnStarter, Inc. 11. Keep experimenting with new marketing techniques “Great marketing is about experimentation, testing, and measuring different approaches to find what works best. An issue many marketing departments face is that everyone has their discrete responsibilities, so it’s left to the marketing director or VP to initiate new programs. However, this should be everyone’s responsibility. Your team should meet regularly to brainstorm and come up with one new idea to apply and measure. It can be big or small, as long as you try something new — otherwise, you may never find that one golden opportunity that makes your revenue curve bend upward.” —Jeff Kear, Owner, Planning Pod 12. Build a long-term marketing plan “Set in stone a comprehensive 12-month marketing strategy and goals for the next five years. Developing a strategy with clear action items and setting both short-term and long-term goals pushes you to assign team members and actually implement the tasks.” —Beth Gard, lotus823 13. Hire a strategic analyst “The first hire in the marketing operations role should be a strategic analyst. This role is focused on developing ROI measurements for marketing. Once the tracking is in place, then everything else within marketing should be aligned.” —David T. Scott, CMO, Scott on Marketing 14. Continue to manage customer data "We’re building a centralized marketing profile that is at the customer level and becomes the common definition used by marketing teams across the organization to drive their campaigns. Getting the data house in order, making it real-time, and managing it at the attribute level is what’s important. As is making sure that the experts who are really close to the products have the ability to control what’s most important to them in that profile. This allows us to federate it out and take a much more efficient view across the organization, rather than be a big centralized behemoth that is too slow and ultimately doesn’t work." — Steve Ireland, SVP/MD, JPMorgan Chase 15. Remain accountable "In order to be effective, marketers need to have credibility. Because they have to do a lot of leading by influence, they have to do a lot of aligning and engaging and evangelizing, and that only works when people trust you. They only trust you if you deliver the goods and are accountable; you do what you say and you say what you mean. — Peter Horst, CMO, The Hershey Company More marketing resources Marketing operations is a relatively new field, and there’s always more to learn. Here's a list of some of our resources for marketing leaders and teams (including our eBook, The Digital Marketer’s Guide: How To Drive Success at the Tactical Level) to help bring your next campaign to success. eBook: 7 Habits of High-Performance Marketing Teams Infographic: How to Choose Marketing Software eBook: The CMO’s Formula To 3x Your Digital Marketing Campaign Results Blog: The “We” in “Teamwork": How Marketers Can Drive Cross-Team Collaboration eBook: How to Avoid the Eight Pitfalls of Marketing Campaign Planning eBook: 5 Steps to Transforming Marketing Operations for Maximum Growth
What is MarTech? What is there to know about the industry? And why should you care? MarTech (short for marketing technology) refers to marketing initiatives that use new technologies to power their campaigns and efforts. It is a fast-growing industry, expected to hit a worldwide spend of $22.6 BILLION in 2015, with upward growth projected over the coming years. Marketers not paying attention to MarTech will soon find themselves behind the times. Because every new tool that arrives on the scene changes and influences the way marketers work with, and speak to, our customers. Learn more and explore the wild world of MarTech with us in the infographic below. It's full of the most recent stats and figures that are relevant for marketers across the globe discovering what is MarTech for the first time: Learned something new today? Share this infographic on social media, or repost it on your blog using this embed code: Infographic brought to you by Wrike What You Can Learn About MarTech Doesn't End Here If you're ready to dive further into the expanding world of MarTech, check out the list of upcoming MarTech conferences in 2015 and 2016. Share your knowledge about MarTech with our readers in the comments below, or drop links to more interesting MarTech stats you've read.
Marketing Operations is on the rise, with many companies turning to marketing ops teams to make their marketing efforts more efficient and effective. While Marketing Ops is still a relatively new field, its beginnings stretch back to the 1920s, and its evolution through different marketing disciplines provides insights into its importance, benefits, and increasing popularity. Keep reading to learn all about the hot new field that’s been identified as one of the fastest-growing professions in marketing. Share this infographic with fellow marketers on social media, or use this embed code to post it on your own site: Infographic brought to you by Wrike Current Marketing Ops Trends Learn more about marketing ops with this overview of popular strategies and common practices: State of Marketing Operations and MarTech in 2015
Marketing operations is a hot topic, especially for businesses looking to stretch their marketing dollars farther. And yet misunderstandings abound concerning what marketing ops teams do and how they do it. So, we're tackling 5 common misconceptions surrounding marketing operations to set the record straight. First things first: what exactly do marketing operations teams do? They work to increase the efficiency and agility of the marketing department, aligning marketing efforts with both overarching business strategy and other departments (like sales and IT). Marketing ops manages strategic planning, budgeting, MRM marketing, process development, professional development, and marketing technology/data in order to measure and improve marketing performance and identify best practices. Myth 1: Marketing Ops' main goal is to justify marketing efforts. Fact: Marketing ops teams are objective. They don’t have quotas, so they can look at campaign results objectively to measure performance and attribute credit impartially. Their main goal isn’t to prove the ROI of marketing efforts, but rather to boost ROI through improved processes, analytics, etc. Myth 2: Marketing Operations is part of demand generation, and Marketing Operations managers come from traditional marketing roles. Fact: Marketing Operations teams are completely independent from other marketing departments, and marketers aren’t necessarily the ones filling marketing ops roles; they’re coming from finance, IT, sales ops, and other analytical, process-oriented positions. Myth 3: Marketing Ops is all about technology and data — automating processes, analyzing results, and crunching numbers. Fact: Gathering data isn’t enough, good marketing ops means interpreting it, understanding the business' objectives and how the marketing organization fits into the larger organization, and driving change within the organization. Marketing operations teams need to consider first and foremost the customer experience; only then can they determine how to tailor the marketing approach to improve that experience and boost engagement. Myth 4: Revenue generation is the realm of Sales Ops. Fact: Good Marketing Ops teams consider their marketing organization's process and strategy by considering this question: how does it contribute to revenue generation? At the Marketing Operations Executive Summit, they shared that "Marketing is now the strategy arm that is leading, and sales is following.” Marketing ops and Sales ops teams need to be closely aligned when it comes to revenue generation, not participate in hand-offs or operate independently. Myth 5: Your company needs a full-fledged Marketing Operations department in order to have effective marketing operations. Fact: You can improve your company's marketing operations right now, with the resources you already have. This article gives tips on identifying someone within your current marketing team who would be a good fit for taking on some marketing operations/marketing technologist responsibilities. And this article covers 6 ways your current marketing leaders can improve your marketing operations processes without hiring a marketing ops role (or spending any money at all). Learn About Marketing Operations Facts and Figures Find out which skills are most desired among marketing operations managers, the top challenge facing today's marketing departments, and how high-performing companies are boosting marketing revenue contribution by 69% in this overview of current marketing operations statistics. Sources: Marketo blog, Venturebeat, Wikipedia, Allocadia.com
From the mobile boom to the rise of social media, the realm of marketing has grown far beyond just promotional emails and consistent content. It's not a one size fits all solution, but here are five surefire ways to start building a more efficient and collaborative marketing team.
Marketing podcasts are the number one source of continuing education for marketing managers, directors, and executives. Keeping up with the latest industry trends and news can be challenging when you’re doing it alone. But when you tap into the community created by top marketing podcasts, you suddenly have everything you need at your fingertips. Take advantage of these amazing free resources for general marketing, social media marketing, and other related topics listed below. Why listen to marketing podcasts? Marketing, in particular, is an industry that experiences many trends across a variety of channels. With this much depth and complexity to stay on top of, it’s no wonder why marketers rely on podcasts to keep up with it all. In addition to trends, marketing podcasts allow professionals to learn from the experiences of others. Insightful data, anecdotal evidence, and expert predictions make it easier for marketers to navigate this ever-changing landscape. Top digital marketing podcasts The top digital marketing podcasts selected below have all been largely acknowledged by key industry news outlets as leaders in the space. You’ll find a wide range of niche topics, formats, and episode lengths to fit your needs. Choose one or two that fit into your schedule, then get ready to take notes. Marketing Over Coffee Hosts John Wall and Christopher Penn discuss topics ranging from social media marketing to search engine optimization to marketing project management. In addition to being pro marketers, they are also both local coffee shop owners. They even record each episode in a real coffee shop, so you know they mean business. Marketing Over Coffee’s most popular episodes are where they interview Simon Sinek, Seth Godin, and Mike Volpe. You can expect a new 20-minute episode every Thursday. Be sure to submit your own questions ahead of time for them to answer on the show. Behind The Numbers by eMarketer Behind The Numbers is a podcast that explores the impact of marketing on the business world. They use in-depth interviews and short segments to reveal how your marketing impacts both the industry and individuals. As you can probably tell, data analysis factors heavily into their discussions. Behind the Numbers also paints a clear picture of what the modern state of digital media, commerce, and advertising now looks like. They recently celebrated their 500th episode and maintain one of the most consistent release schedules of all the top marketing podcasts on this list. Online Marketing Made Easy Amy Porterfield's Online Marketing Made Simple was created to help small businesses get started with their online marketing strategies. It's full of actionable advice and step-by-step instructions that will help you overcome common beginner challenges. Advanced marketers can enjoy brushing up on the basics plus learning detailed insider information from Amy’s personal case studies. Success Made Simple Create a winning mindset and develop a brand identity that will inspire your customers all at the same time with this top marketing podcast for 2021. Your host, Dr. Dave Martin, is a renowned speaker, motivator, and author. His episodes on positioning and teamwork are worth a virtual listening party for your whole marketing team. This podcast is also recommended for marketing leaders who want to grow in their personal and professional lives. Call to Action This weekly podcast talks about the basics of digital marketing from experts at Unbounce. It's full of practical advice and tricks from industry experts. Episodes run about 15 to 30 minutes, and although they’re currently on hiatus, you can still gain a lot of practical knowledge from their archived episodes. Reviewers call it “a breath of fresh air for marketers,” which may be the reason why they’ve achieved a 4.5 out of 5-star rating. One reviewer says, “Stephanie and Dan have really pulled together a fantastic show. I’m so thrilled to hear new content each week that actually helps me grow, and it’s the same old rhetoric over and over again. This is a must for any digital marketer.” Copyblogger FM Sonia Simone and her team keep you up-to-date on all the latest content marketing trends and techniques. Guests include expert marketers from tools you likely use every day. Some of their most popular episodes include the Copyblogger marketers themselves openly discussing lessons they’ve learned. This weekly podcast is on the shorter side, with episodes that are typically less than an hour long. ConversionCast The ConversionCast podcast delves into the inner workings of Leadpages, revealing all the insider marketing secrets that will help startups succeed. Their episodes are archived on SoundCloud but offer plenty of timeless tips for modern marketers. Topics include boosting customer lifetime value, turning customers into evangelists, and positioning. Interestingly, two years into the podcast, they restarted it at Season 1 to give their format and their audiences a total refresh. That demonstrates their commitment to maintaining high quality and ensuring that their episodes will stand the test of time. Top social media marketing podcasts Social media has grown at a lightning-fast pace over the past few years, with new apps and updates becoming the norm for marketers to keep up with. That’s why it’s important to have a social media-specific podcast in your toolkit. Learn from the trial and error of top brands and stay up to date with the latest news in all things social media with these top marketing podcasts for 2021. The Social Media Examiner Podcasts Michael Stelzner, the CEO of Social Media Examiner, will help you improve your brand’s social media profile. Social Media Examiner actually has two weekly podcasts: Social Media Marketing Podcast and Social Media Marketing Talk Show. On the Podcast, Stelzner conducts 45-minute interviews with industry experts every week. Topics include creating a Clubhouse strategy, TikTok Ads, and Facebook retargeting tips. On the Talk Show, Stelzner broadcasts live every Friday night to discuss the latest social media news and trends to be aware of. Perpetual Traffic This top marketing podcast discusses how to generate leads and sales through various social media platforms. Your hosts from DigitalMarketer.com and special guests will help you increase your social media presence and your revenue through real-life marketing campaign examples. Some topics you can expect to hear include Snapchat advertising, Smart Shopping on Google, and product launches. The Science of Social Media The Science of Social Media is a great podcast for anyone interested in learning about the behind-the-scenes aspects of social media marketing. It’s hosted and produced by social media tool Buffer and often features questions from the audience. The podcast covers topics such as how to create a strategy, how to implement it successfully, how to measure it all. They currently have 25,000+ weekly listeners and a 4.7 out of 5-star rating on Apple. Maximize Your Social Influence with Neal Schaffer Shaffer teaches marketers how to build, optimize, and monetize their social media. He also teaches business owners how to leverage social media and digital marketing. Episode topics include a step-by-step approach to creating a year’s worth of content, how to maximize impact with social media videos, and more. Episodes range anywhere from 19 minutes to an hour and sometimes feature guest experts. Social Zoom Factor with Pam Moore Got some bad marketing habits, questions about customer research, or just need some worksheets for crafting your next quarter strategy? Your host Pam Moore, a top 10 Forbes social media influencer, has you covered. This top marketing podcast has received an impressive 4.9 out of 5-star rating, with audiences calling it “the best ever” in iTunes reviews. Top free marketing podcasts While all of the podcasts mentioned above are also free, we’d like to highlight these additional top choices for your consideration. They all focus on broader topics and serve to help marketers become more well-rounded. Marketing School In this top marketing podcast, Eric Siu and Neil Patel share their unconventional marketing strategies that will make you think twice about how you market yourself as an individual. Their goal is to help users get actionable marketing tips in just ten minutes. They are also really great about including real examples and data to support their advice in all of their content. Mixergy Mixergy is a podcast hosted by Andrew Warner that focuses on interviewing successful entrepreneurs. Each episode has an interview with a different entrepreneur who talks about their journey so far and what they learned along the way. Their tagline “learn from proven entrepreneurs” says it all. Mixergy also offers courses and collections of themed interviews with topics such as Women Founders. The Tropical MBA Dan and Ian are the hosts of The Tropical MBA, and they bring on great guests to share their stories of building successful businesses. Their focus is on location-independent professionals, which is great for contractors or remote employees who need a little extra advice on how to juggle both. The In-Person Podcast Hosted and produced by Bizzabo, this innovative marketing podcast tells the stories behind some of the world’s most daring events. Topics range from creating inclusive brand experiences to producing hybrid events and everything in between. Guests include high-level executives and VPs of Marketing and Strategy from big names all over the world. The Hustle & Flowchart Podcast Joe and Matt are the marketing duo who teach about audience building and driving traffic to your website. On their podcast, they introduce their guests and share their expertise with listeners. Their two main focuses include building and running marketing processes which are perfect for any marketer looking to standardize or automate their work. There are a lot of actionable tips for marketers at every level. Seeking Wisdom The ConversionCast podcast, hosted by Drift’s David Cancel, reveals all the insider marketing secrets that will help startups succeed. Their tagline asks, “want to get better every day?” and perfectly encapsulates their podcast philosophy. Episodes are typically less than one hour, with many clocking in at just under 20 minutes. The Animalz Content Podcast The team at Animalz talks about content marketing strategy and writing. Their creative episode topics include how to write faster based on military communication tactics and distribution-first content creation. Overall, you’ll learn how to take your content to the next level while supporting your entire marketing team. HBR IdeaCast This top marketing podcast is hosted and produced by the Harvard Business Review and features many of their guest authors. According to their website, they primarily discuss business and management. However, marketers will find plenty of tips for both personal career development as well as information on the current state of global business practices, which will greatly inform their own campaigns. Why marketing podcasts are right for you From real-life examples to expert how-tos from marketing tool creators, a great marketing podcast is critical for success in any campaign. They offer solutions and creative ideas you simply can’t find anywhere else for every stage of marketing project management. Listen for free through iTunes, SoundCloud, Stitcher, the Google Podcast app, Spotify, YouTube, or wherever you get your podcasts. Looking for even more great podcasts? Be sure to check out: Our top choices for project management podcasts so you can seamlessly plan marketing campaigns and improve productivity. Wrike’s own implementation and project management coach Errette Dunn as a guest on the PM for the Masses podcast discussing how customer personas can influence solutions. And some tips on how fast-growing startups can leverage machine learning for customer segmentation with Wrike CEO Andrew Filev.
The right marketing project management tool means better communication, easy collaboration, and an organized team. But there are thousands of tools designed to help marketing departments with their hectic workloads, and each looks promising on paper. So how do you choose? Look for these 5 essential capabilities to quickly narrow the field and find the perfect tool for your team: 1. Easy Document CollaborationNo campaign is a one-person show. Between brainstorming, group writing and editing sessions, and several rounds of revisions, you need multiple team members to access and contribute to documents simultaneously with marketing collaboration software. 2. Convenient File Management & StorageMultiple copy revisions, design mockups, budget spreadsheets... marketers have a lot of documents to manage. Project management tools let you virtually paperclip related files together with the task they support, so you don’t need to search, resend emails, or verify that everything's up-to-date. 3. Free Mobile AppsCreativity doesn’t clock out at 6 PM. You need to be able to access your work whenever and wherever you want. Free mobile apps let you access your workspace from wherever you happen to be: at a client meeting, on the train, or over your leisurely Saturday morning coffee. 4. Visualizes Projects & PlansPlanning projects on calendars and whiteboards isn't ideal. A single change can lead to a domino effect of tasks that each need to be rescheduled, or may be completely forgotten until it's too late. Find a tool that lets you view multiple campaigns and projects at once, see how everything connects, and quickly make adjustments. 5. Real-Time UpdatesMeetings, presentations, reports, follow-ups — you barely have time to eat lunch let alone chase down teammates for status updates or to discuss changes to a task. You need instant access and visibility into exactly where your campaigns stand right now, so you can make sure your team is always focused on high-priority tasks. Marketing Collaboration Tools Buyers Guide For more help finding the perfect marketing project management tool for your team, download our free eBook:Collaboration Software for Marketing Teams: A Buyer’s Guide Free Checklist Download our checklist for evaluating project management software and find the perfect solution for your marketing team: Marketing Software Buyers Guide.xlsx