Marketing podcasts are the number one source of continuing education for marketing managers, directors, and executives. Keeping up with the latest industry trends and news can be challenging when you’re doing it alone. But when you tap into the community created by top marketing podcasts, you suddenly have everything you need at your fingertips. Take advantage of these amazing free resources for general marketing, social media marketing, and other related topics listed below.
Why listen to marketing podcasts?
Marketing, in particular, is an industry that experiences many trends across a variety of channels. With this much depth and complexity to stay on top of, it’s no wonder why marketers rely on podcasts to keep up with it all.
In addition to trends, marketing podcasts allow professionals to learn from the experiences of others. Insightful data, anecdotal evidence, and expert predictions make it easier for marketers to navigate this ever-changing landscape.
Top digital marketing podcasts
The top digital marketing podcasts selected below have all been largely acknowledged by key industry news outlets as leaders in the space. You’ll find a wide range of niche topics, formats, and episode lengths to fit your needs. Choose one or two that fit into your schedule, then get ready to take notes.
Hosts John Wall and Christopher Penn discuss topics ranging from social media marketing to search engine optimization to marketing project management. In addition to being pro marketers, they are also both local coffee shop owners. They even record each episode in a real coffee shop, so you know they mean business.
Marketing Over Coffee’s most popular episodes are where they interview Simon Sinek, Seth Godin, and Mike Volpe. You can expect a new 20-minute episode every Thursday. Be sure to submit your own questions ahead of time for them to answer on the show.
Behind The Numbers is a podcast that explores the impact of marketing on the business world. They use in-depth interviews and short segments to reveal how your marketing impacts both the industry and individuals. As you can probably tell, data analysis factors heavily into their discussions.
Behind the Numbers also paints a clear picture of what the modern state of digital media, commerce, and advertising now looks like. They recently celebrated their 500th episode and maintain one of the most consistent release schedules of all the top marketing podcasts on this list.
Amy Porterfield's Online Marketing Made Simple was created to help small businesses get started with their online marketing strategies. It's full of actionable advice and step-by-step instructions that will help you overcome common beginner challenges. Advanced marketers can enjoy brushing up on the basics plus learning detailed insider information from Amy’s personal case studies.
Create a winning mindset and develop a brand identity that will inspire your customers all at the same time with this top marketing podcast for 2021. Your host, Dr. Dave Martin, is a renowned speaker, motivator, and author. His episodes on positioning and teamwork are worth a virtual listening party for your whole marketing team. This podcast is also recommended for marketing leaders who want to grow in their personal and professional lives.
This weekly podcast talks about the basics of digital marketing from experts at Unbounce. It's full of practical advice and tricks from industry experts. Episodes run about 15 to 30 minutes, and although they’re currently on hiatus, you can still gain a lot of practical knowledge from their archived episodes.
Reviewers call it “a breath of fresh air for marketers,” which may be the reason why they’ve achieved a 4.5 out of 5-star rating. One reviewer says, “Stephanie and Dan have really pulled together a fantastic show. I’m so thrilled to hear new content each week that actually helps me grow, and it’s the same old rhetoric over and over again. This is a must for any digital marketer.”
Sonia Simone and her team keep you up-to-date on all the latest content marketing trends and techniques. Guests include expert marketers from tools you likely use every day. Some of their most popular episodes include the Copyblogger marketers themselves openly discussing lessons they’ve learned. This weekly podcast is on the shorter side, with episodes that are typically less than an hour long.
The ConversionCast podcast delves into the inner workings of Leadpages, revealing all the insider marketing secrets that will help startups succeed. Their episodes are archived on SoundCloud but offer plenty of timeless tips for modern marketers. Topics include boosting customer lifetime value, turning customers into evangelists, and positioning.
Interestingly, two years into the podcast, they restarted it at Season 1 to give their format and their audiences a total refresh. That demonstrates their commitment to maintaining high quality and ensuring that their episodes will stand the test of time.
Top social media marketing podcasts
Social media has grown at a lightning-fast pace over the past few years, with new apps and updates becoming the norm for marketers to keep up with. That’s why it’s important to have a social media-specific podcast in your toolkit. Learn from the trial and error of top brands and stay up to date with the latest news in all things social media with these top marketing podcasts for 2021.
Michael Stelzner, the CEO of Social Media Examiner, will help you improve your brand’s social media profile. Social Media Examiner actually has two weekly podcasts: Social Media Marketing Podcast and Social Media Marketing Talk Show.
On the Podcast, Stelzner conducts 45-minute interviews with industry experts every week. Topics include creating a Clubhouse strategy, TikTok Ads, and Facebook retargeting tips. On the Talk Show, Stelzner broadcasts live every Friday night to discuss the latest social media news and trends to be aware of.
This top marketing podcast discusses how to generate leads and sales through various social media platforms. Your hosts from DigitalMarketer.com and special guests will help you increase your social media presence and your revenue through real-life marketing campaign examples. Some topics you can expect to hear include Snapchat advertising, Smart Shopping on Google, and product launches.
The Science of Social Media is a great podcast for anyone interested in learning about the behind-the-scenes aspects of social media marketing. It’s hosted and produced by social media tool Buffer and often features questions from the audience. The podcast covers topics such as how to create a strategy, how to implement it successfully, how to measure it all. They currently have 25,000+ weekly listeners and a 4.7 out of 5-star rating on Apple.
Shaffer teaches marketers how to build, optimize, and monetize their social media. He also teaches business owners how to leverage social media and digital marketing. Episode topics include a step-by-step approach to creating a year’s worth of content, how to maximize impact with social media videos, and more. Episodes range anywhere from 19 minutes to an hour and sometimes feature guest experts.
Got some bad marketing habits, questions about customer research, or just need some worksheets for crafting your next quarter strategy? Your host Pam Moore, a top 10 Forbes social media influencer, has you covered. This top marketing podcast has received an impressive 4.9 out of 5-star rating, with audiences calling it “the best ever” in iTunes reviews.
Top free marketing podcasts
While all of the podcasts mentioned above are also free, we’d like to highlight these additional top choices for your consideration. They all focus on broader topics and serve to help marketers become more well-rounded.
In this top marketing podcast, Eric Siu and Neil Patel share their unconventional marketing strategies that will make you think twice about how you market yourself as an individual. Their goal is to help users get actionable marketing tips in just ten minutes. They are also really great about including real examples and data to support their advice in all of their content.
Mixergy is a podcast hosted by Andrew Warner that focuses on interviewing successful entrepreneurs. Each episode has an interview with a different entrepreneur who talks about their journey so far and what they learned along the way. Their tagline “learn from proven entrepreneurs” says it all. Mixergy also offers courses and collections of themed interviews with topics such as Women Founders.
Dan and Ian are the hosts of The Tropical MBA, and they bring on great guests to share their stories of building successful businesses. Their focus is on location-independent professionals, which is great for contractors or remote employees who need a little extra advice on how to juggle both.
Hosted and produced by Bizzabo, this innovative marketing podcast tells the stories behind some of the world’s most daring events. Topics range from creating inclusive brand experiences to producing hybrid events and everything in between. Guests include high-level executives and VPs of Marketing and Strategy from big names all over the world.
Joe and Matt are the marketing duo who teach about audience building and driving traffic to your website. On their podcast, they introduce their guests and share their expertise with listeners. Their two main focuses include building and running marketing processes which are perfect for any marketer looking to standardize or automate their work. There are a lot of actionable tips for marketers at every level.
The ConversionCast podcast, hosted by Drift’s David Cancel, reveals all the insider marketing secrets that will help startups succeed. Their tagline asks, “want to get better every day?” and perfectly encapsulates their podcast philosophy. Episodes are typically less than one hour, with many clocking in at just under 20 minutes.
The team at Animalz talks about content marketing strategy and writing. Their creative episode topics include how to write faster based on military communication tactics and distribution-first content creation. Overall, you’ll learn how to take your content to the next level while supporting your entire marketing team.
This top marketing podcast is hosted and produced by the Harvard Business Review and features many of their guest authors. According to their website, they primarily discuss business and management. However, marketers will find plenty of tips for both personal career development as well as information on the current state of global business practices, which will greatly inform their own campaigns.
Why marketing podcasts are right for you
From real-life examples to expert how-tos from marketing tool creators, a great marketing podcast is critical for success in any campaign. They offer solutions and creative ideas you simply can’t find anywhere else for every stage of marketing project management. Listen for free through iTunes, SoundCloud, Stitcher, the Google Podcast app, Spotify, YouTube, or wherever you get your podcasts.
Looking for even more great podcasts? Be sure to check out:
- Our top choices for project management podcasts so you can seamlessly plan marketing campaigns and improve productivity.
- Wrike’s own implementation and project management coach Errette Dunn as a guest on the PM for the Masses podcast discussing how customer personas can influence solutions.
- And some tips on how fast-growing startups can leverage machine learning for customer segmentation with Wrike CEO Andrew Filev.