How Wrike Became a Best Practice Example of Collaborative Work at Siemens Smart Infrastructure

When Wrike’s collaborative work management platform is used by Siemens Smart Infrastructure, the scale and impact are noteworthy. With 69,600 employees worldwide, Siemens Smart Infrastructure is shaping the market for intelligent, adaptive infrastructure for today and the future. It addresses the pressing challenges of urbanization and climate change by connecting energy systems, buildings, and industries. SI provides customers with a comprehensive end-to-end portfolio from a single source — with products, systems, solutions, and services from the point of power generation all the way to consumption.

Siemens Smart Infrastructure approached Wrike because they needed to reduce project labor time to be more competitive. To do this, they needed a collaboration platform that was scalable enough to accommodate the complexity of their workflows and satisfy the communication and collaboration demands of a large, global workforce.   

Wrike has helped Siemens Smart Infrastructure to standardize processes and automate project delivery on a global scale, which has resulted in reduced labor time, increased competitiveness, employee satisfaction, and ROI. The implementation at Siemens Smart Infrastructure is characterized by an agile approach spanning nearly four years: continuous deployment in over 20 countries, customized onboarding of users by country, development of new and improved features over time with feedback loops involving region heads, and active countries.   

“... to reduce the amount of labor time on a project, we need a good adoption of Wrike.”

— Hannes Leitner, Process Owner Project Execution at Siemens Smart Infrastructure 

A near-overnight work management adoption cycle 

Any solution intended to help a company’s employees manage work and collaborate effectively is only as good as the number of employees who use it. Without employee acceptance, any technology – be it as basic as a broom or as complex as a collaborative work management (CWM) platform – will not be able to reach critical mass and become a success. 

As a recent article in the Harvard Business Review explains: “A lack of adoption keeps old legacy systems alive and hinders an organization from achieving its full potential efficiently. This lag in adoption has long been a concern for companies but now, amid a pandemic, it’s a crisis.”

What makes Wrike spread so fast?

Siemens Smart Infrastructure was able to achieve organic growth and business acceptance of Wrike. The primary drivers of adoption were:

  • Wrike’s intuitive interface: Usability was a key factor in Siemens Smart Infrastructure’s evaluation of work management solutions. “Wrike is easy to understand and use,” says Christina Fischer, Global Product Manager at Siemens Smart Infrastructure. “For example, the dashboards are a customizable way of managing work — whether it’s organizing your team or filtering data. A team can see at a glance what they are working on right now or if they need to mitigate risk or escalate a task.”
  • KPI-based adoption dashboard: On the strategy behind implementing a dashboard to track adoption, Hannes Leitner relays, “We built a KPI-based adoption dashboard, where we found a way to measure adoption through defined quantitative and qualitative metrics. Together with our regions, we set targets for the adoption and ask them to track them through the dashboard, following up and planning actions in regular touchpoints with the countries.”

The beginning of a new age 

Wrike’s versatility and intuitive work management and collaboration platform have already led to reduced labor time, increased competitiveness, employee satisfaction, and ROI within Siemens Smart Infrastructure. 

“In my experience, of all the tools we have introduced in our team in the region Americas, Wrike is very well accepted.”

—  Damian Robles, North American Operations Standards Manager

Learn more about the Wrike and Siemens Smart Infrastructure use case by reading the full case study, available here!

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