Industry Veteran to Spearhead Enterprise Marketing and International Expansion for Leading Collaborative Work Management Platform
San Jose, Calif., September 25, 2018 -- Wrike, the collaborative work management platform for high-performance teams, welcomes Cristina Bravo Olmo as its new Vice President of Marketing. Olmo has more than 10 years of experience guiding marketing teams in high-growth SaaS companies. She will head Wrike’s global initiatives for enterprise marketing, international expansion, and events, as well as partner and customer marketing.
“We are thrilled to bring an executive of this caliber onboard,” said Wrike CEO and Founder Andrew Filev. “Cristina possesses tremendous strength across driving strategy, execution, operations, and marketing. Her diverse skill set will be invaluable as we continue our global expansion and into the enterprise market.”
Olmo joins Wrike from Zendesk, a top customer service and engagement platform. She held several roles at Zendesk including leading Global Outbound Marketing and North America Marketing, and played a pivotal role as part of Zendesk’s core IPO team. Olmo has also shaped strategy and execution for some of the biggest brands in tech, including Marketo and Trend Micro. She specializes in driving global demand by fueling and leveraging brand loyalty and word-of-mouth, as well as customer and regional marketing.
“Wrike’s leadership position in a highly competitive market speaks to the breadth of the product as well as the amazing level of talent in the company,” said Olmo. “ I look forward to developing the incredible talent here, expanding the team, and helping guide the company through the next stage of growth. I couldn’t be more excited to join Wrike.”