Forrester Report: Embrace A Unified Marketing Measurement Standard
The Marketing Measurement And Insights Playbook by Jim Nail and Tina Moffett
With the C-suite demanding more proof of ROI to legitimize ballooning budgets and customers expecting increasingly personalized and real-time experiences, marketers are finding that traditional measurement approaches are falling woefully short in accurately capturing the true impact of their efforts.
What is needed is a new approach that goes beyond simple clicks and conversions, but captures all of the nuanced ways marketing is influencing consumers in today’s omnichannel, multi-device world.
What’s in the eBook
This comprehensive report highlights the specific challenges of omnichannel marketing reporting and introduces a playbook for holistic, unified reporting designed to optimize business impact, uncover insights, and help marketers make better use of time and resources.
- Legacy Metrics Don’t Answer the Critical Question of Marketing’s True Impact
- Find the Optimal Marketing Mix with a Unified Measurement Approach
- Use this Playbook to Make Your Customer Interactions More Relevant