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Forrester Report: Embrace A Unified Marketing Measurement Standard

The marketing measurement and insights playbook

According to Jim Nail and Tina Moffett’s executive overview, traditional marketing measurement approaches are falling short. We need a new approach that captures all the nuanced ways marketing influences consumers in today’s multi-device world.

What’s in the eBook

This comprehensive report:

  • Highlights the specific challenges of omnichannel marketing reporting
  • Introduces a playbook for holistic, unified reporting 
  • Provides insights for marketers so they can optimize their resources
<p>Become more productive with Wrike</p>

Become more productive with Wrike

<p>Become more productive with Wrike</p>