Forrester Report: Embrace A Unified Marketing Measurement Standard
The marketing measurement and insights playbook
According to Jim Nail and Tina Moffett’s executive overview, traditional marketing measurement approaches are falling short. We need a new approach that captures all the nuanced ways marketing influences consumers in today’s multi-device world.
What’s in the eBook
This comprehensive report:
- Highlights the specific challenges of omnichannel marketing reporting
- Introduces a playbook for holistic, unified reporting
- Provides insights for marketers so they can optimize their resources