Think about how many devices and platforms you use a day. Smartphones, laptops, tablets, social media apps, emails — the list goes on. And on each and every one of these platforms lies an opportunity for a marketing campaign to reach you — to speak to you in your language and find out what makes you tick.
An omnichannel marketing strategy is an integrated approach to digital marketing, where customers are served at every stage of their buyer journey, no matter where they spend their time. Chances are, you’ve experienced omnichannel marketing many times when searching for something to buy. If you’ve ever entered a store and gotten a notification from that store’s app while browsing or seen an ad for a product just after visiting its brand website, you’ve caught a glimpse of omnichannel marketing in action.
The benefits of a great omnichannel marketing strategy are vast, including:
- Increased brand retention and loyalty
- Improved brand recall
- Increased revenue
- Better customer targeting
While creating an omnichannel marketing strategy that works for your brand may sound complex, these five steps make the entire process easier. Use technology to your advantage and get to know your customers with our step-by-step guide.