Capgemini maximizes marketing team productivity with Wrike
Director of Marketing Services
It was very difficult to get complete visibility into the active projects/tasks at any given moment and to assign them appropriately
Capgemini is a global consulting, technology and outsourcing organization that provides services to companies from various industries. Capgemini provides its clients with insights and capabilities that boost their freedom to achieve superior results through a unique way of working, called the Collaborative Business Experience.
The North American Marketing Services team within Capgemini provides a wide range of digital, online and creative services to support the company's strategic go-to-market priorities. These services include Web site design/development, campaign microsites/landing pages, permission-based email marketing, ideo production, marketing collateral, branding guidelines/templates, creative/themed deliverables for sales pursuits, etc.
“Since we had a decentralized system in place to gather and manage those requests, it was hard to understand what every team member was working on at any given moment. When I learned about Wrike, I realized how powerful this solution might be for solving our challenges,” says Dan Stevens director of marketing services.
I think it's amazing to be able to have a tool that helps us collaborate, and to be surrounded by people that have the same vision and really want to get everything done, and done beautifully.
With Wrike collaborative processes have become time-saving
The main idea was to develop a customized request submissions process that included the integration of Wrike's project management workflow, which resulted in an innovative, end-to-end solution.
Before introducing Wrike, the majority of support requests were submitted informally, using traditional communication channels, such as email, phone calls, in-person conversations, etc. Everyone on the team managed on their own requests and project workload. They also were required to report back (on weekly status calls) on each project they were working on. Wrike made the process evolve.
Now Wrike's email address is simply added to the email message that gets generated from the internal request form submission process, and the project/task automatically appears in the team's workspace. “The thing that I like most of all is that the created project already contains the initial task of contacting the project requester to discuss project details. Once we have the initial project discussion, we identify all project deliverables/milestones and create the associated tasks directly within Wrike,” says Dan Stevens.
Using Wrike's dashboard, the graphical timeline and the option to sort our tasks and projects by person, by due date, by client, etc. it is easy to visualize the workload requirements of the entire team and/or any team member.
Wrike's unique ability to group tasks and projects differently allows to look at current and prior efforts from different perspectives. The team is able to maximize their productivity as they can intelligently assign projects based on available capacity.
Wrike easily allows to analyze active and completed projects/tasks and run ad-hoc reports to use in quarterly "value reports" that the team shares within Capgemini. It helps to spend less time on project management and more time on providing strategic marketing solutions to their clients.