Capgemini Maximizes Marketing Team Productivity With Wrike
It was very difficult to get complete visibility into the active projects/tasks at any given moment and to assign them appropriately
Capgemini is a global consulting, technology, and outsourcing organization that provides services to companies from various industries. Capgemini provides its clients with insights and capabilities that boost their freedom to achieve superior results through a unique way of working, called the Collaborative Business Experience.
The North American Marketing Services team within Capgemini provides a wide range of digital, online, and creative services to support the company's strategic go-to-market priorities. These services include website design/development, campaign microsites/landing pages, permission-based email marketing, idea production, marketing collateral, branding guidelines/templates, creative/themed deliverables for sales pursuits, etc.
“Since we had a decentralized system in place to gather and manage those requests, it was hard to understand what every team member was working on at any given moment. When I learned about Wrike, I realized how powerful this solution might be for solving our challenges,” says Dan Stevens, Director of Marketing Services.
With Wrike, collaborative processes have become time-saving
The main idea was to develop a customized request submissions process that included the integration of Wrike's project management workflow, which resulted in an innovative, end-to-end solution.
Before introducing Wrike, the majority of support requests were submitted informally, using traditional communication channels, such as email, phone calls, in-person conversations, etc. Everyone on the team managed their own requests and project workload. They also were required to report back on projects they were working on during weekly status calls. Wrike made the process evolve.
Now Wrike's email address is simply added to the email message that gets generated from the internal request form submission process, and the project/task automatically appears in the team's workspace. “The thing that I like most of all is that the created project already contains the initial task of contacting the project requester to discuss project details. Once we have the initial project discussion, we identify all project deliverables/milestones and create the associated tasks directly within Wrike,” says Stevens.
Using Wrike's dashboard, the graphical timeline and the option to sort tasks and projects by person, due date, client, etc. means it's easy to visualize the workload requirements of the entire team and/or any team member.
Wrike's unique ability to group tasks and projects differently allows the team to look at current and prior efforts from different perspectives. They're is able to maximize their productivity as they can intelligently assign projects based on available capacity.
Wrike easily allows the team to analyze active and completed projects/tasks and run adhoc reports to use in quarterly "value reports" that they share within Capgemini. It helps them spend less time on project management and more time on providing strategic marketing solutions to their clients.