Marketers are under more pressure than ever to achieve results, maintain numerous channels and platforms, stay on time and budget, and deliver outstanding campaigns. To do this, teams need access to performance metrics so they can drive performance, prove strategic value, and demonstrate ROI.
The whole process is also known as Marketing Performance Management and it is a vital step for any business to achieve marketing objectives. It involves tracking and analyzing data related to marketing activities and assessing their impact on business goals.
We know this is easier said than done, which is why we’ve outlined five small steps for marketing teams that will support them to manage numerous complex projects and better track results. Take a look at our infographic below to follow the 5 steps: integration, optimization, data, reporting, and technology.