The Wrike Blog
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B2B vs. B2C Marketing: What is the Difference?
While B2B and B2C marketing are different, they share the same goals and objectives. There is an art to both B2B and B2C marketing, with their strategies and thinking being both separate, and in some cases, the same. This article will clear the confusion and explain the fundamental differences between B2B and B2C marketing, along with
4 Tips to Improve Your Next Meeting
Meetings. We love them. We hate them. And let's be honest: mostly the latter. For a lot of workers, meetings are synonymous with: "A boring, pointless waste of my time." To change that mentality, we need to change the way we approach our conference calls and boardroom gatherings. Here are four best practices to make sure
Freeze! Are You Violating the 22 Immutable Laws of Marketing? (Book Review)
The best thing you can be in marketing is first. 22 Immutable Laws of Marketing cites the examples of Gillette and IBM, which paved the way for their respective industries. If you're in an already-developed arena, find an undiscovered space to be innovative.
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How to Enjoy Summer in the Office (Infographic)
Summer no longer carries the same meaning once you pass childhood. Before, summer meant school's out, movie dates, picnics, and warm nights. Now, summer only means that it's going to be hotter in the office. It's not easy to stay productive when the sun is tempting you to skip work and go outside — but it
The Complete Guide to Marketing for Professional Services
How do you get noticed in the professional services industry? It involves finding the right mix of content and tactics to attract and retain clients. In this guide to marketing for professional services, we’ll help you build a great team, develop a plan, and gather the right tools. Keep reading to discover trends and tips
Crank up Your Work Volume with Music in the Workplace
As conventional workplace barriers continue to break down in favor of open, exposed spaces, music is proving to be an effective tool to boost focus and improve productivity in the workplace. We asked academics at the forefront of psychology to weigh in on the positive effects of music on productivity in the workplace.
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26 Best Crowdfunding Sites by Niche
The crowdfunding landscape has gotten pretty, well, crowded. It's not just Kickstarter anymore —when entrepreneurs and artists want to take their projects to the masses, they've got dozens of platforms to choose from. How can you tell which one suits your project best? We've broken down the best crowdfunding sites by industry and project type, and collected
3 Design Studio Management Challenges (and How to Solve Them)
Design studio management can be challenging, but it doesn’t have to be. As a design studio manager, you need to keep processes streamlined and deliver your best work. Here are 3 common hurdles in your design studio and how to proactively overcome them with the right design project management tools.
The Essential Guide to Financing For Startups
Startup businesses need adequate funding to support operations. But there are a lot of myths around financing for startups that make the process more complex and prolonged than it needs to be. For example, while most entrepreneurs assume venture capital will be their primary source of funding, only 6% of all startups actually receive anything from
How Wrike Uses Wrike... For Fun!
We're not like a regular startup, we're a cool startup. ;) Here's the 411 on work events outside the office: team bonding events are difficult to pull off. They're normally unoriginal or downright boring. At Wrike, we were looking for a way to celebrate a successful end of the quarter with a game that everyone could
Project Risk Management Tools (Ultimate Guide to Project Risk, Part 2)
This is the second in a two-part series for our Ultimate Guide to Project Risk. Read Part 1: Assessing Risk first, then return here to continue. Once you’ve completed your risk assessment, you’re ready to create your risk management response plan (using appropriate risk management tools). Note that risk management isn't something you check off your project to-do
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Will Your Company's Social Media Marketing Efforts Pay Off? (Infographic)
In order to be successful marketing your business in social media, you need to invest time and resources, and understand what is targeting in marketing. This decision tree helps you see if you're ready to launch a full-scale social media effort that will lead to more attention and business leads. Will your company's social media efforts
20 Ways to Build a Happy & More Productive Workforce (Infographic)
Studies report that happy workers are 31% more productive, with up to 37% higher sales and three times the creativity as the rest of your workforce (Harvard Business Review). Isn't that enough incentive to keep your people happy as they spend upwards of eight hours a day contributing to your bottom line? The infographic below shows
