Want to know how? Check out today's podcast with Meredith Eisenberg, where she shares her business secrets and one-fits-all approach to involving customers in projects. The founder of "Tame the Internet Monster," she helps small companies leverage the power of online marketing. And one of the main things that make her business a success is the tight, productive relationship established with customers.
Meredith's ideas make a neat step-by-step guide that will be helpful for a business of any kind:
1. Let your customers understand your plans
"The main goal, at this point, is to show that their huge projects consist of a number of tiny little steps. I make them understand that it is something like eating an elephant one bite at a time. This transparency in plans helps to establish trustful relationships from the very beginning."
2. Build communication around the tool your customers already use
"It's fabulous – regardless of how my customers work with information, I still have everything in one centralized place. I can easily see all tasks for all projects, and plan the workload for my team."
3. Fine-tune the scope of involvement
"Others don't want to go into project management at all, and just check their Google Calendar once in a while. But if they want to get the list of tasks for next month in an Excel table, with Wrike, I can easily give it to them.
"People in general don't want to learn new tools, and they greatly appreciate when they are kept updated in the way they are used to. With its integration capabilities, and with no additional effort, Wrike helps us make customers much happier! Each customer has exactly as much of involvement as they would like to have."
4. Keep completed projects as templates
"The system's ability to copy folders with sets of to-do's makes this very easy and quick. I'm able to impress my customers with my efficiency from the first few minutes!"
These four simple tricks help Meredith involve her customers in projects and make interactions easy and enjoyable for both sides. Clients get as much involvement as they are ready to take, and they work with the information exactly the way they are used to. This helps avoid misunderstandings and, eventually, make customers feel happy.
By the way, Meredith, the brave Monster Tamer, became our first customer to be featured in a videocast! Check it out to find out more about Meredith's business: