Marketing Archives | Page 5 of 146

Marketing 7 min read

The Ultimate Strategic Guide For Evolving Your Digital Marketing Game

Keeping up with today’s marketing challenges is tough. There is a lot of information to process and examine before formulating a strategy, plus many startups and small businesses have limited budgets. They have to focus on the most cost-effective marketing channels to see positive results. So as a marketer or aspiring entrepreneur, where should you focus? Here

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Marketing 7 min read

5 Steps for Making Your Marketing Team More Efficient

From the mobile boom to the rise of social media, the realm of marketing has grown far beyond just promotional emails and consistent content. It's not a one size fits all solution, but here are five surefire ways to start building a more efficient and collaborative marketing team.

Marketing 10 min read

The Definitive Experiential Marketing Guide

Experiential marketing is a great way to delight customers while achieving your brand’s marketing goals. Read on for experiential marketing examples and strategies.

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Marketing 10 min read

The Best Funnel Marketing Techniques for B2B

Finding new leads can take a lot of time and resources without a concrete plan, which is why you need a scientific approach to funnel marketing. Read more to learn marketing funnel basics, how to set up your own lead generation machine based on tactics from leading brands, and create an impactful B2B campaign for your business.

Marketing 5 min read

5 Future Marketing Job Titles You Should Be Hiring For Right Now

Since buzzwords like social shares, mobile marketing, and (wait for it) Big Data are nothing new and don't really provide a competitive advantage any longer, the marketer of the future will be nothing like the marketer of the past... or present. Marketing has changed more in the past two decades than it has in the last 80 years and we are all just trying to keep up. From data to design to content to creative, customers are becoming harder and harder to impress.

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Marketing 7 min read

Why You Need a Marketing Plan Template

A marketing plan template helps teams achieve better campaign outcomes. Organize and execute smarter campaigns with Wrike’s strategic marketing plan template.

Marketing 10 min read

B2B vs. B2C Marketing: What is the Difference?

While B2B and B2C marketing are different, they share the same goals and objectives. There is an art to both B2B and B2C marketing, with their strategies and thinking being both separate, and in some cases, the same. This article will clear the confusion and explain the fundamental differences between B2B and B2C marketing, along with

Marketing 3 min read

Freeze! Are You Violating the 22 Immutable Laws of Marketing? (Book Review)

The best thing you can be in marketing is first. 22 Immutable Laws of Marketing cites the examples of Gillette and IBM, which paved the way for their respective industries. If you're in an already-developed arena, find an undiscovered space to be innovative.

Marketing 10 min read

The‌ ‌Complete‌ ‌Guide‌ ‌to‌ ‌Marketing‌ ‌for‌ ‌Professional‌ ‌Services‌

How do you get noticed in the professional services industry? It involves finding the right mix of content and tactics to attract and retain clients. In this guide to marketing for professional services, we’ll help you build a great team, develop a plan, and gather the right tools. Keep reading to discover trends and tips

Marketing 3 min read

Will Your Company's Social Media Marketing Efforts Pay Off? (Infographic)

In order to be successful marketing your business in social media, you need to invest time and resources, and understand what is targeting in marketing. This decision tree helps you see if you're ready to launch a full-scale social media effort that will lead to more attention and business leads. Will your company's social media efforts

Marketing 10 min read

How CMOs Can Avoid the 3-Year Tenure Trap

The role of CMO has evolved over the years, and many are finding it hard to adapt. We took a look at what's changed and how CMOs can do to secure their place in the C-suite.

Marketing 5 min read

Are You a Purple Cow? Find Out Why it Matters (Book Review)

This is the secret to successful marketing strategies, according to best-selling author Seth Godin. Marketing works to generate interest and be remembered. Run-of-the-mill tactics simply won't cut it in this endeavor. Companies must be a purple cow, able to make folks do a double take and rise ahead of competitors.

Marketing 10 min read

The Complete Guide to B2C Marketing Strategies

Want to create a B2C digital marketing strategy? Find out how your company can attract and engage customers in this guide to B2C marketing strategies.

Marketing 3 min read

Quiz: What's Your Team's Agile Marketing Score?

Improved quality of work, faster time to release, better team morale and alignment — truly Agile marketing teams are at a distinct competitive advantage. But getting your co-workers up to speed with Agile team roles so you actually reap these benefits is tricky, and it can be difficult to know whether you’re on the right

Marketing 5 min read

10 Free Online Training Resources for Adobe Creative Cloud

Whether you’re a novice designer or have years of experience under your belt, there’s always new shortcuts, features, and techniques to learn — especially when it comes to complex software like Adobe Creative Cloud. Sharpen your existing skills or learn the ins and outs of Photoshop, Illustrator, InDesign, Premiere, and the rest of Adobe’s suite

Marketing 7 min read

What's a Good Process for Content Approvals?

As a content marketer, conceptualizing and then writing the content must be followed immediately by an efficient review and approval process. But what makes a good approval process for content?

Marketing 10 min read

The Definitive Guide to Multi-Channel Marketing

Multi-channel marketing is a complex yet powerful strategy that marketers use to reach more leads using various platforms. By implementing multi-channel marketing, you can reach out to your customers at every stage of their journey. It also allows marketers to study behavioral patterns, making sending targeted messages relevant to their interests easier. Keep reading to

Marketing 3 min read

Join the Agile Marketing Revolution! (Infographic)

Is your team a lean, mean, Agile marketing machine? In today’s digital age, responsiveness and adaptability are essential for creative teams. Join your marketing comrades and take up the Agile cause! Revolutionize the way you build campaigns, capitalize on the latest trends, and capture your audience’s attention by following this Agile Marketing Manifesto. Check out the

Marketing 7 min read

The Importance of Corporate Branding

What is a good corporate branding strategy and how can rebranding impact your business? Learn about Wrike’s rebrand and how to get started on yours today.

Marketing 7 min read

How to Find the Right Marketing Agency for Your Business

As an entrepreneur, you pour your heart and soul into your business and do everything you can to help it grow. Building your product, team, service models and customer base takes all your focus, and it can be difficult to know what to prioritize. But whether you’re a brand new startup or an established business,

Marketing 3 min read

10 Elements of a Successful Content Marketing "Engine" (Infographic)

Content marketing is critical component of many companies' marketing strategies. For those who are trying to build up what I call a "content engine" or for those who are looking to do a tune-up on their marketing vocabulary, this infographic provides ten areas that need to be addressed. Use the infographic below to understand the areas