How to Track your Digital Channels with Digital Marketing KPIs
10 min read

How to Track your Digital Channels with Digital Marketing KPIs

In the good old days of digital marketing circa 1971 (when the first ever email was...

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8 Series A Companies That Used Direct Marketing to Grow Their Customer Base by More Than 10x
10 min read

8 Series A Companies That Used Direct Marketing to Grow Their Customer Base by More Than 10x

Direct marketing has proven to be the most effective method for founders and marketers to...

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How to Avoid Marketing Silos and Build a Better Brand Experience
5 min read

How to Avoid Marketing Silos and Build a Better Brand Experience

When teams work in silos, it not only zaps productivity, but actually puts your brand...

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The Winning Coca-Cola Formula for a Successful Campaign
10 min read

The Winning Coca-Cola Formula for a Successful Campaign

"Share a Coke" was one of the most successful marketing campaigns of all time. Here are...

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When to Say ‘No’ and Other Tips to Keep Your Marketing Team Sane
10 min read

When to Say ‘No’ and Other Tips to Keep Your Marketing Team Sane

Despite your best intentions to set your marketing team’s priorities and tasks, your team...

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7 Marketing Trends You Can’t Ignore in 2018
10 min read

7 Marketing Trends You Can’t Ignore in 2018

The new year is the perfect time to try some new marketing techniques and experiments....

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4 Ways Marketing Teams Can Get More Time Back in the Workday
10 min read

4 Ways Marketing Teams Can Get More Time Back in the Workday

Marketing executives peg not having enough hours in the day as one of their biggest...

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How to Harness the Power of Video Content for Marketing (Infographic)
3 min read

How to Harness the Power of Video Content for Marketing (Infographic)

Attention spans are shorter, more content is being consumed via mobile devices, and as a...

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Don't Just Say It, Do It! Marketing (Book Review)
5 min read

Don't Just Say It, Do It! Marketing (Book Review)

The book contains 77 instant actions, giving you a complete marketing playbook that can...

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