Wrike Gets Top Marks for Marketing Resource Management From G2

We are thrilled to report that, for yet another year, Wrike has been named a leading marketing resource management solution by industry experts G2. With 26 other contenders in the space, Wrike faced tough competition but ultimately came out ahead of the crowd with 93% of users giving it four or five stars — all due to strong customer satisfaction and impressive market presence.

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How Wrike scored top marks

According to Wrike’s Dark Matter of Work research, 66% of business leaders say it’s very hard or impossible to tell when employees are over-working unless they say directly, and this issue will only become more exacerbated this year. As marketing departments and agencies alike are shouldering heavier loads with fewer resources at hand, marketing resource management software is even more important than ever. But in a crowded field, it can be difficult to choose the right marketing resource management software that will suit your team’s needs. That’s where G2 ratings come in; they help clear out the noise and highlight the experiences of real humans putting software to work.

G2’s ratings rely specifically on third-party reviews — ranking products based on data sourced from customer feedback, as well as supplemental data collected from online sources and social networks. This information comprises the scoring methodology used by G2 to calculate the Satisfaction and Market Presence scores of each marketing resource management solution, which found Wrike to be the market’s solution of choice.

Real reviews from real users

Here are a few recent G2 reviews that show just how critical Wrike has become to their marketing operations:

“For me, the greatest value of Wrike is having an organized and unified system for managing workflows. With tasks, files, notes and conversations all appearing on one platform, it is a breeze for our team to keep in touch and stay up to date on task progress or issues that need attention. This has been key in helping us move projects forward quickly without the need for countless emails back and forth. I’m confident that this tool will not only help my team’s productivity, but also increase the overall efficiency of the organization.”

Estelle L., Marketing Strategist

“As a digital marketing agency owner, I need to offer my team and clients the best tools for task and project management, as well as the most agile communication possible. Wrike excels on these and much more!”

Fillipe Neyl W., CEO

“Wrike elevates collaboration among my project team members to a new level of ease and efficiency. With a dynamic, project-based live stream, every team member is able to stay abreast of key project developments in real time. Another standout feature is the ability to communicate directly on specific tasks at a project level, effectively centralizing team conversations and consolidating all project-related activities in one centralized location.”

Simon R., Performance Marketing Analyst

Wrike’s marketing resource management software allows you to track all your resources in one place, help eliminate silos, and easily prioritize workloads.

Marketing resource management isn’t the only area where Wrike work management software excels. Wrike has also won X badges from G2 across X categories, making it the industry’s most powerful resource helping teams and organizations do more with less.

If you want to dive deeper into how Wrike performed against the competition, check out the full report filled with even more reasons to give Wrike a try today.

Ready to turbocharge your campaigns with easy-to-use MRM software? Start a Wrike two-week trial for free — no downloads and no credit card necessary.

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Dark Matter of Work: The Cost of Work Complexities in Marketing

As the looming recession approaches and mass layoffs continue, your organization’s efficiency is under more and more scrutiny. And as the way we work continues to evolve and become more complex, your efficiency begins to suffer. Over the past few years, modern work complexities have been eating away at your bottom line through an invisible yet powerful presence in your organization — what we call the Dark Matter of Work. Just as CERN identified Dark Matter as the “invisible” content that makes up 95% of the mass of the universe, the Dark Matter of Work represents activity and details that we can’t immediately see but that have a significant influence on everything around it. From the tools we use to conduct our work to where and when we execute it, work complexities have truly exploded in recent years and will only become more complicated over time — making it increasingly difficult for employees and business leaders to get visibility into work and truly understand work in progress. Wrike is focused on shining a light on the Dark Matter of Work. That’s why we recently commissioned research to investigate its impact on marketing leaders, employees, and organizations as a whole. We wanted to understand to what extent Dark Matter exists and discover the financial cost of Dark Matter affecting us all. The results are staggering and can point marketers towards key ways they can increase efficiency to endure the unknown economic future. Let’s dive into what we found. Impact on marketers and creative agencies While we cannot “see” the Dark Matter of Work, we can identify where it exists. It lives in synchronous applications and unstructured work, such as instant message threads and video calls, as well as the gaps between systems and applications that aren’t integrated. Without a single work platform that is powerful and versatile enough to track, manage, action, and align all work to goals across an organization, there exists a dangerously low level of visibility amongst knowledge workers and leaders. At present, most marketing leaders generally have little visibility into the work their teams are doing and cannot track the progress of much of that work in real time. And if we ask knowledge workers, they say employer visibility into their work is even lower — suggesting there may be more Dark Matter of Work than we think. Wasted time Time wasted on activities such as repeating work that’s already been done, attending unproductive meetings, or following up on actions and statuses costs the average enterprise millions. In fact, for marketing departments and creative agencies, the biggest loss of money is from wasted time. Greater cost of the Dark Matter of Work The total cost of Dark Matter for marketing departments and creative agencies is more than those for any other department. Low visibility For business and marketing leaders, visibility into work has only increased slightly since 2020 — from 52% to 55%. And other marketing professionals are struggling to view their assignments and expectations. More human costs Amid the Great Resignation, mass layoffs, and continuing remote work environment, marketing departments and creative agencies must work to address the human costs of the Dark Matter of Work, as well. Too many martech apps As hybrid work continues, marketing departments and creative agencies rely more and more on applications to connect them. But many of these martech tools do not integrate with each other, decreasing visibility, increasing wasted time, and resulting in duplicative work. Plus, app integration is also moving at a slow pace from 2020 (45%) to now (52%). Illuminating the path ahead If left unchecked, Dark Matter will increase by 62% in the next five years. According to the survey, the projected cost of Dark Matter in 2027 looks to be: How can you minimize these costs? A single source of truth is essential. Marketing departments need an approach that is robust enough to manage and orchestrate complex workflows and simple enough for team members to use. The organization with full visibility into these workflows and applications and the data they create at all levels will be best equipped to overcome the impacts of the Dark Matter of Work and come out on top. For more on the Dark Matter of Work, its costs, and the solutions, check out the full report here — and usher in a new age of digital collaboration. Or start a free two-week trial of Wrike today to see how our work management solution can centralize work and increase efficiency for your marketing department or creative agency!

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Wrike Named Leading Marketing Resource Management Solution by G2 for the Third Year Running

How Wrike scored top marks

Real reviews from real users

Emily Westbrooks

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Wrike Named Leading Marketing Resource Management Solution by G2 for the Third Year Running

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Real reviews from real users

Emily Westbrooks

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