What Is Marketing Project Tracking?
Given how complex the marketing process can be, it’s no surprise that businesses are leaning on project management tools and marketing project tracking systems to lighten the load.
Project management is about ensuring each project, and individual task within it, is carried out to completion successfully and efficiently. The types of marketing projects can vary from product launches to full-on marketing campaigns to promote a product or service.
These marketing project trackers provide the means to track projects through the pipeline from start to finish.
The methods for tracking projects and workflow are many.
On the one hand, you have organization-focussed Kanban boards that help you visualize all your tasks and projects in boards and lists. On the other, there’s the classic waterfall method which encourages you to complete tasks systematically.
While it’s hard to say which method is best, one thing is clear: having a system for project tracking is essential.
Without a system for managing and monitoring your projects, communication among teams tends to break down, deadlines become almost impossible to estimate, and progress is generally slow.
As such, it is a good idea to get on board with the new era of project management tools so that you can free up resources to focus on other aspects of the business.
At this point, you may be asking yourself, ‘how do you track a marketing project?’
It’s a good question.
The more tracking you do, the more information you’ll have surrounding your marketing activities and the results they yield.
To effectively track marketing projects, you first need to establish the basics.
- When is the due date?
- Can you assign milestones to hit along the way to the goal?
- How will you measure success?
Once you’ve got these measures in place, you’ll have concrete metrics you can use to assess the effectiveness of your marketing efforts.
You can then incorporate due dates, milestones, and other key information into your preferred project management system. Once they’re all in one place, you should be able to monitor your marketing tactics from start to finish and collaborate through various means such as comments, labels, and more.