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What Is a CMO?

Between CEO, CFO and CMO, it can be hard to keep a company’s executive roles straight. In this section, we’ll start with a commonly asked question: what does CMO stand for? CMO is the acronym used for a company’s chief marketing officer, who is responsible for driving growth and increasing sales by using all of the marketing activities at their disposal. 

A company’s CMO is a C-level executive that typically reports to the CEO and is sometimes referred to as the marketing director or global marketing officer. The CMO will have a range of responsibilities, including working with senior marketing team members to create the marketing strategy that will ensure the company achieves its revenue goals.  

Chief marketing officers will be in charge of brand management, marketing communications, market research, and product management. They will also oversee a team of people who specialize in each of those departments. CMOs work directly with marketing team managers, including digital marketing managers, marketing project managers, and content managers, among a range of others. 

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Top skills every CMO needs

To be a CMO in a marketing role and excel at it, you’ll need to have a strong set of skills in both marketing and business areas. Leadership skills are critical for any CMO, as are strong communication skills. CMOs report to the CEO about the marketing activity the department is undertaking to increase revenue and will guide the overall vision and marketing strategy at the organization.  

The CMO will also need to have a strong background and understanding of marketing analytics tools that will help them make decisions about marketing activities, trends, and targets. Chief marketing officers should be agile and flexible, as marketing departments are fast-paced environments that involve many moving parts at any given time. Finally, a CMO must have expert knowledge of key marketing activities and specialties, as well as an intimate understanding of digital and social media marketing, as these are often the most important elements of a marketing team.