The Ultimate Snapchat Campaign Management Guide (2022)

April 15, 2022 - 10 min read

Kelechi Udoagwu

Created in 2011, Snapchat has seen steady growth over the past ten years, especially with users in the 14-35 age range. Snapchat is based on the idea that social media content shouldn’t be permanent. The app changed the game with its Snap messages, which were made to self-delete shortly after viewing.

The Snapchat concept gained mass appeal. Its user base has grown to more than 293 million active daily users in 2022, creating over five billion snaps a day. Brands can join the platform to engage with its loyal user base to increase visibility in 2022. This Snapchat marketing guide summarizes:

What makes Snapchat unique
Why and how to use Snapchat for marketing
Snapchat marketing strategy tips
How much Snapchat ads cost
Examples of Snapchat marketing campaigns
How to find the right Snapchat marketing agency and software for your needs
How to use Wrike to manage your Snapchat marketing plans

What is Snapchat?

Snapchat is a smartphone-only app used to send one-to-one or group-text messages. Its biggest differentiator from other social messaging applications is its messages and media – photos, videos, links, and attachments – disappear after they're viewed.

The sender is notified if the recipient takes a screenshot of their message, although it's possible to take a screenshot without alerting the sender using third-party apps. Most content disappears after 24 hours. This disappearing content style is one of Snapchat's foundational tenets, called ephemeral content.

Before you send a message on Snapchat, you can add fun text, overlays, and even digital stickers to your message. Users can create their own lenses for special events, such as birthday parties or product launches, for guests to use when sharing photos and videos of the event.

How is Snapchat different from other social media platforms?

One feature that makes Snapchat different from other social media platforms is that it doesn't use algorithms to organize feeds or determine who views your content. Users can see all content sent to them either as a one-to-one message or part of a group Snap.

Viewers can respond to Snaps, but the responses go directly to the person who sent that Snap. There is no comment section on Snaps, as on other social media platforms. Instead, conversations take place directly between users.

Snapchat allows users to create short-form videos that last ten seconds or less. It is most similar to the short-form video platform, TikTok. They are both committed to the vertical video format, meaning lenses, overlays, and stickers are designed to be placed over videos and photos taken in vertical, portrait-style format.

Why use Snapchat for marketing?

Snapchat is a great way to connect with and market to users under 35 years old. When brands use Snapchat for marketing, they can form relationships with users loyal to the app. These users open Snapchat multiple times per day, making it a high-engagement touchpoint.

Brands can show off their personality in short, fun interactions with customers. Although it's a challenge for some brands to adapt to a marketing style that focuses on fun instead of sending purely professional messages, users are drawn to authentic content that matches Snapchat's quirky vibe.

Snapchat also enables social commerce. Users can purchase the products they see in Snapchat content with a few clicks without leaving the app. Snapchat's disappearing content stream fits seamlessly into the concept of social commerce and promotes impulse purchases. Users know that they only have a short window to engage with the content, generating a scarcity mindset.

Snapchat has also enthusiastically embraced using Augmented Reality to promote social commerce, bringing together two popular social media trends for 2022.

How to use Snapchat for marketing

Snapchat has made it easy for brands to use its platform for marketing. It's free to create a Snapchat account, though only business accounts can use paid ads. Snapchat promotes creating and using Snapcodes, which function like QR codes and allow users to subscribe to a brand's Snaps.

It's easy to add flair to videos and images on Snapchat. You can create geofilters, which are great for promoting a specific location, and lenses that promote a new product, event, or marketing campaign. Here are five ideas to boost your Snapchat for marketing:

Promoting a product: Have a new product launch? Use Snaps to share it with your audience and make it easy to purchase directly with an attachment. Don't feel restricted to new products; share older products to encourage repeat purchases.
Showcasing your brand: Use Snapchat to tell your brand's story in a fun, engaging way. Snapchat thrives on quirky content that's different from traditional and stodgy marketing.
Showing behind the scenes (BTS) content: Let your viewers see what goes on behind the scenes of your company or product. This can be a sneak peek into how your products get made or day-to-day activities at your office.
Hosting a Snapchat takeover: Don’t Snapchat alone. Let people outside the marketing team take over your Snapchat account for a day. This could be someone in your organization who can provide a different take on your product, a micro-influencer in your niche, or a devoted fan.
Creating sponsored geofilters and lenses: Let your brand's creative light shine with geo-filters and lenses. These are overlays that go on top of Snaps to add some fun. Lenses let the user "play" through augmented reality or add fun facial features like cat ears. Geofilters are set to a specific location, so they're only available to people in that location.

Snapchat marketing strategy planning tips

As with most other social media platforms, creating a Snapchat marketing strategy increases your chances of success. Having a plan that accounts for regularly scheduled content while allowing flexibility to participate in trends, conversations, and holidays will help grow your Snapchat following and keep users engaged.

Planning should be an important part of your Snapchat marketing strategy, as this means you always have content ready to post and aren't scrambling at the last minute. Remember that most users open Snapchat multiple times per day, so it's important you post consistently.

You may need to experiment when you start on Snapchat. Play with pacing to see what posting schedule drives the most views. Try adding text or a filter overlay if you usually post plain images. If most of your content is of your brand's products, share Snaps that give a BTS look at your product.

Don’t forget to track and measure your success. Tracking engagement helps you determine which Snapchat marketing experiments are performing well.

The Ultimate Snapchat Campaign Management Guide (2022) 2 — Photo by Thought Catalog on Unsplash

How much do Snapchat ads cost?

Snapchat ads cost as low as $5 per day. Paid ads are only available for business accounts and can't be bought by individual accounts. Snapchat offers several bidding types so brands can choose the best strategy for their goals.

One bidding type is goal-based bidding, which allows brands to optimize actions that they want their Snapchat audience to take. These can include installing an app, watching a video, or making a purchase. The brand will set its cost-per-action while creating the ad, and all impressions will be delivered with that goal in mind.

The second type of bidding is automated bidding, which optimizes key performance indicators — with your target audience and budget in mind, Snapchat bids on your behalf to get the most ROI, often adjusting to guarantee good results.

You can also find other traditional bidding strategies, so your Snapchat marketing strategy and ad management meet your specific needs. The cost of Snapchat ads also depends on what kind of ad campaign you choose. They currently have six ad types:

Single image or video: Single images and videos are a great way to get started with Snapchat ads. They're full-screen ads, and you can add an attachment to encourage viewers to take action, such as visiting your website or clicking a video.
Filters: Give some artistic flair to your ads with a filter overlay. These filters can add stylized text and images on top of your Snap and are a great way to inject personality into your stories.
Lenses: Lenses use augmented reality to create interactive moments with your ad. Lenses can be as simple as puppy ears and flower crowns and provide a fun and silly way for viewers to interact with your brand.
Story ads: Create an ongoing narrative with a series of ads shown to viewers between other content. You can also make a branded tile in Snapchat's Discover section containing between 3-20 images or videos.
Product catalog ads: Snapchat product catalog ads can lead to purchases by showcasing your products or services.
Commercials: Commercials last up to three minutes long, with viewers unable to skip until after the first six seconds. Commercials engage your audience and drive brand awareness.

Examples of successful Snapchat marketing campaigns

Snapchat marketing has had a powerful impact on brands across industries. Some of our favorites include:

E.L.F. Cosmetics: This quirky cosmetics company targets Snapchat’s millennial and Gen Z audience to promote its skincare and makeup products. Rarely more than six seconds long, their Snapchat videos showcase their products with sass.
Etihad Airways: During the pandemic, in a time tough on air travel, Etihad Airways focused on sharing how the airline puts hygiene and safety first. Their Snapchat marketing strategy prioritized BTS content showing measures to ensure safety for passengers and crew members.
Taco Bell: Taco Bell increased customer visits to restaurant locations with a four-month-long Snapchat ad campaign. They used Snap and Story ads to promote new products, increasing customer spending per visit.

How to find the best Snapchat marketing agency for you

Snapchat marketing agencies can make it easy to learn to use Snapchat, create beautiful and engaging content, and analyze the results in terms of the business goals.

Look for agencies that have experience using Snapchat with a deep field knowledge of how to meet unique brand needs. There’s no “one size fits all” Snapchat marketing strategy, so you’ll want an agency that has insight into how the platform works and can apply it to your brand.

Snapchat marketing agencies can help you determine realistic Snapchat marketing goals that incorporate your existing marketing materials and create new Snapchat-specific content. Snapchat marketing agencies can help you with:

Generating leads
Promoting app downloads
Promoting a video
Increasing online sales
Increasing in-person sales
Promoting new products
Increasing overall brand awareness

Features to look for in Snapchat marketing campaign software

When choosing Snapchat marketing campaign software, look for one that can integrate all your social media campaigns across different platforms. This lets you review your social media marketing activities on one dashboard to know which platforms and content bring the best results.

Seek out software that allows you to make and track your marketing goals. You may prioritize Snapchat’s five key metrics for ad campaigns:

Reach: This is the number of viewers reached and their demographics.
Viewability: This is the number of viewers who watched your ad.
Resonance: This is how people feel about your ad, determined by polls.
Reaction: This is the ad's impact on driving specific actions such as clicks or purchases.
Verification: This is the number of times Snapchat tried to serve your ad.

Finally, look for software that enables transparent project planning and execution so everyone on your team can see what’s going on and what needs to be done.

Why use Wrike as your Snapchat marketing tool?

If you plan to use Snapchat for marketing, Wrike is the perfect marketing management software to pull all your project planning and marketing campaigns together.

Our premium project management software provides a single source of truth for your Snapchat marketing activities, making it easy for marketing team members to see what’s happening with your Snapchat account. Tasks for campaigns are streamlined, and no one is in the dark about their responsibilities.

Using Wrike as your Snapchat marketing tool, reporting is a snap (see what we did there!) with our automated reporting feature. Select the metrics you’d like to track and monitor results on one dashboard. When you create a Snap or campaign that performs well, you can easily duplicate the project to replicate success. Use Wrike marketing campaign templates to streamline your workflow and reduce rework.

Ready to start using Snapchat for marketing? Pull all your marketing activities together with Wrike’s marketing management software. Get started with a two-week free trial today.

Kelechi Udoagwu

Kelechi is a freelance writer and founder of Week of Saturdays, a platform for digital freelancers and remote workers living in Africa.

#Digital Marketing #Marketing Strategies #Marketing Teams

Marketing 10 min read

Advertising on TikTok: A Marketer's Guide

Ocean Spray was a company that had been around for some 90 years. It knew its market. It knew its product. Building a viral smash success on a fresh platform seemed like a distant dream. Yet, thanks to TikTok, that’s exactly what happened. It all began when an Idaho potato farmer named Nathan Apodaca posted a video of himself on a skateboard, zooming along a highway, with Fleetwood Mac’s “Dreams” blaring in the background. As if this wasn’t an unusual enough setting, he was drinking a big bottle of Ocean Spray cranberry juice at the same time. The video took off like gangbusters. Ocean Spray gained some 15 billion media impressions, enough to make a noticeable improvement in the company’s overall sales for the quarter. It’s proof that, if you haven’t already engaged with TikTok marketing, you’re missing one of the biggest opportunities since the advent of social media. But a TikTok marketing strategy still requires forethought, learning from the best examples, and a strategic approach. That’s especially true if you want to maximize your chances of achieving viral success. How is TikTok changing marketing? For the unfamiliar, TikTok is a social media app built on short-form videos, often with viral soundbites and song selections playing in the background. It’s not only trendy but capable of building its own trends — many of which can look downright strange if you haven’t used the app yourself. TikTok is changing marketing due to a few factors. First, its reach is nearly unprecedented. It’s reached over 2 billion downloads, according to Forbes. In the U.S. alone, it has over 100 million active users every single month. But it’s more than raw totals. The short-video format has connected with the smartphone culture in a novel way. Consider all that TikTok has achieved: Opening “viral” success to the masses: YouTube, Vine, and the Internet as a whole made viral videos famous. Viral videos, in turn, made mass appeal available to anyone who could put together a remarkable video. TikTok, it seems, has achieved viral engagement at scale. It’s never been easier to create a video that “blows up.” TikTok’s algorithms give even small-following users the ability to hit widespread success if their video earns high engagement rates in the early goings. This means that while mega-influencers are highly successful, TikTok success is just as wide open to micro-influencers. Putting trends into hyperdrive: We’re all familiar with social media trends. The ALS “Ice Bucket Challenge” in 2014 raised $114 million for ALS services, reaching almost every celebrity with a social media account. TikTok’s unique approach to promoting videos makes it possible to almost engineer smaller trends at will. Don’t worry — below, we’ll tackle some examples of how brands have achieved this. Creating a direct conduit to a younger audience: Millennials were the first generation growing into maturity with smartphones. But they’re getting older. TikTok is largely Gen Z-driven. Over half of the population of Gen Z is on the platform, as opposed to 36% of millennials. As Gen Z grows in influence and purchasing power, TikTok is becoming the go-to medium for reaching them. These are just three points demonstrating how TikTok is changing marketing. But the best way to figure that out is to experience a viral hit yourself. After all, TikTok isn’t just about silly and fun trends and enjoying yourself. If you do it right, you can use TikTok for business marketing, just like the world’s top brands. Is TikTok good for marketing? If you’re coming from a traditional marketing mindset, the average TikTok marketing campaign might look strange at first. Guacamole dances? Dressing up in costumes to order burritos? Again, more on that later. But these trends only reflect the shifting demographics of social media engagement. Average engagement rates with micro-influencers on TikTok, for example, outpace those on YouTube at a rate of 18% to 1.63%. TikTok’s unpolished, short-form videos tend to create the feeling of connection between influencers and followers. This is particularly true with the prevalence of behind-the-scenes videos. Many top YouTubers put together highly polished, edited videos that skew closer to traditional television. TikTok feels more informal. For this reason, even YouTube has tried to cash in on the short-form video trend, allowing its own users to post small, bite-sized updates. In other words, marketing on TikTok has become so successful that it’s even starting to influence how the other social media platforms approach their user base. TikTok marketing examples Not everyone on TikTok is doing a great job. Some brands may feel a bit like they’re shouting into the wind. Other brands just seem to have a knack for it. So what separates the brands that know how to do it from the brands that don't? A solid TikTok marketing strategy usually emphasizes two elements: engaging influencers who already have a substantial following and creating an incentive to share and engage. In each of the TikTok advertising examples below, you’ll see how large companies reached out to influencers big and small to create viral hits using these two elements. 1. #Boorito from Chipotle To capitalize on Halloween, Chipotle initiated a “#Boorito” campaign. The premise was simple: Order your burrito in a Halloween outfit for a discounted price. Chipotle gave away free burrito orders for a year to the TikTok users who could generate the most engagement via TikTok likes. Additionally, the brand reached out to influencers like Brittany Broski to get the word out. By the time #Boorito hit, Chipotle was already a TikTok marketing veteran. The #Boorito campaign even outdid its previous campaign, #GuacDance, which generated 430 million views in just six days. 2. Dunkin’ and Charli D’Amelio You don’t have to create a hashtag like Chipotle did to achieve success. Dunkin’ gave D’Amelio an excuse to post on TikTok by creating a “Charli” drink — and then D’Amelio posted about it to her TikTok page, including how the name of the drink looked on her receipt. That was all – a simple, direct interaction with a social media influencer. The results? Dunkin saw its app downloads spike by 57%, and cold brew coffees experienced a sales boost of 20%. 3. Warner Music’s promotions in Argentina and Mexico A company doesn’t have to enlist an A-list TikTok influencer like Charlie D’Amelio to see results. Some companies have good experiences with micro-influencers who have small, engaged followings. Other companies strike a balance somewhere in between. For Warner Music, promoting Justin Quiles’ #DjNoPareRemix meant finding influencers who would be more relevant in Argentina and Mexico. Rather than opt for one major celebrity, they chose six distinct TikTok influencers to spread the word. Across the six videos the influencers produced, the promotion gathered 1.5 million likes with an average engagement rate of 17%. How to plan a TikTok marketing strategy Ask yourself this: How do you start any new marketing strategy? Do you feel like you’re slapping it together last-minute, or do you have the systems in place to carry out your plan with stunning precision? If it feels more like the former than the latter, let’s get back to basics. Here’s how you can create a TikTok marketing strategy, even if you’re working from scratch. Bring your project under one dashboard: Before you do anything, get organized. A TikTok marketing campaign will include several different elements, from reaching out to influencers to planning strategy. Use a solution like Wrike to get an entire team on the same page. This will also distribute easily-digestible timesheets you can assign to team members. Centralize your communication: One TikTok campaign isn’t going to be enough. Sure, you might have the success of an “Ocean Spray” on the first try. But chances are, you’re going to have learning experiences along the way. To better adapt for future campaigns, centralize your communication with marketing project management and avoid siloing your teams. This will help everyone digest the appropriate feedback for future improvement. Start with a template: Even if TikTok is new to you, there’s no need to reinvent the wheel. Work from a marketing campaign template to automate much of the process of getting started. Create a schedule: Posting to TikTok should include a schedule, just as you’d approach any content or social media marketing campaign. Use an editorial calendar template, so you don’t have to start from scratch here, either. Use what’s worked in the past: Have you had success on YouTube? Instagram? Take lessons from those. You can start with social media calendar templates from our digital marketing offerings to easily replicate what’s worked for you in the past. Research your hashtags: It’s poor form to create your own hashtags on a whim. You have to know what’s already trending. What are people already searching for? Because TikTok’s algorithms sufficiently randomize a video feed, feel free to use high-engagement hashtags that would otherwise seem to have high competition. In fact, adding hashtags with over 1 million mentions is common and often effective. Research the appropriate influencers: If you’re going the TikTok influencer route, your budget will have a lot to say here. But even micro-influencers can be well worth the investment. Platforms like Grin and Upfluence will introduce you to the influencers who are relevant to your target demographics. Creative incentives: In each of the TikTok advertising examples above, experienced brands used a two-pronged approach to their campaigns: influencers and incentives. Influencers help get eyes on your campaign, while incentives drive home the need for engagement. Put it all together, and you have a recipe for consistency. Keep in mind that not every campaign will hit. Some will generate a little light engagement, while others may take off and develop lives of their own. And it’s not always easy to predict which will be which. TikTok boasts some of the highest engagement rates around. But you won’t find out the full potential of your brand until you take the time to consistently create content that sets you up for success. Why use Wrike to create a TikTok marketing campaign? TikTok and Wrike. Never thought the two words would go together? You’d be surprised. Any campaign benefits from proper planning, after all. And once you’ve read our Ultimate Guide to Marketing, you’ll better understand how our project management tools can make every stage of your campaign easier. Think in terms of building a system, not a goal. As bestselling author James Clear advocates, putting the proper systems into place is far more effective for long-term success than chasing goals. As Clear says, “Goals can provide direction and even push you forward in the short-term, but eventually a well-designed system will always win.” Even if you’re new to TikTok marketing, having a system in place immediately puts you at an advantage over those without clear direction. Consider all you can accomplish even before you start engaging with influencers and creating engagement incentives: Creating a plan: As the old axiom goes, failing to plan is planning to fail. We’ve previously written about creating global marketing strategies that incorporate the four Ps of marketing: product, pricing, promotion, and place. With TikTok, the emphasis is on promotion (engaging influencers), and place (getting more eyes on your videos via the TikTok algorithm and early, high-engagement performance). You can double down on your TikTok campaigns by never posting anything haphazardly. Engaging with TikTok trends: How do you know what kind of video will get engagement? By observing for yourself. Follow the same accounts as your target audience — this will get TikTok’s algorithms sending you similar content as your audience enjoys. Observe the hashtags and the principles behind the most successful viral videos. What do they have in common? Which fits your brand the best? How can your brand come to replicate and expand on these ideas? Put it all together with an omnichannel marketing plan and you’ll find ways to drive more engagement than ever before. But remember the unique quirks of TikTok, its algorithm for sending users videos to their feed, and how you need to have a plan for driving engagement on every video for the platform to send it to more user feeds. Apply those lessons consistently and you’ll have a recipe for an eventual viral video. And even if it’s not the one you thought would take off, remember: It’s all part of the overarching strategy for TikTok marketing success.

Marketing 10 min read

How to Develop an Influencer Marketing Strategy

What is influencer marketing? Discover how an influencer marketing strategy can help drive brand awareness, boost conversions, and generate higher ROI.

Marketing 7 min read

Top Tips to Nail Your Event Budget Planning

The most important step in any event planning process is to plan an event budget. If you’re an employee involved with event management in any way, estimating costs, allocating funds, and mastering your budget outline is an absolute must. Let’s dive deeper into budget planning and explore some must-know tools that will make the process both easier and more efficient. We’ll also cover how you can use Wrike to budget for your event with our ready-made event budget template. If you’re not already a Wrike user, you can start a free two-week trial, no credit card required. Why is event budget planning important? Event budget planning is important because it prevents overspending. Good planning allows the team to measure their progress and identify areas to improve, so they can have the most successful event possible. Budget planning helps event organizers work within their allocated budget without constantly requesting expense approvals. With an event budget, the entire team can keep track of costs related to their event and limit them to a certain amount. Within event marketing, there are many types of planners who coordinate to plan events and meetings. Some of these are corporate meeting planners, event planners, and third-party planners. Event budget planning will benefit them all. There are many different levels of budgeting that include full event budgets or subsegments, such as chair rentals. From a general budget for all events to a specific program for each event, it’s critical to keep track of all the predicted purchases associated with each one, so the planners can stay on budget. The purpose of an event also affects the budget. If the event aims to raise money, then sponsorships can provide a great deal of revenue, which you can account for in your budget. If the goal is to improve brand awareness, then attendee feedback is also an important metric to measuring event success, which may result in additional spending — like conducting a survey. If you use event budget planning, you can ensure that the cost doesn’t exceed the goal, no matter what it is. Last but not least, budget is also a vital component of event ROI. The budget can be used to determine how much revenue the event should generate or how much money it should cost. Without information about how much you can spend, it will be challenging to approve event plans or connect all of the money, time, and effort spent to any real results. How to create an event budget Creating a budget can be overwhelming, especially if it involves handling a long list of expenses. But starting with the right template and establishing good event budget management practices can help you execute efficiently and create a higher likelihood of success. Build a strong budget in less time by working through the following steps: 1. Consider your “why” Why are you planning this event? What does this event mean to your client? Before you start planning an event budget, consider your audience so you can understand the resources required to create an event they’ll love. Since the budget will have a direct impact on spending, it needs to be clearly defined based on your goals and the type of event you're producing. 2. Look at related budgets Your past events can help you create a budget for your next event. Look at old budgets or recurring monthly budgets and identify areas of improvement. For example, if you overspent on food during an event, you might want to cut back for the next one. 3. Do your research Examine the average budget for your chosen event type and audience. A budget for a small charity event will likely be more reserved than a budget for a highly anticipated corporate conference or party. Along those same lines, an audience of charitable donors may not be as invested in quality table linen rentals as an audience of industry executives, which will be one budget area you can save on. 4. Define the big picture A good event plan should outline your goals and provide a basic idea of how you'll manage all of your finances. Mapping out all of your major expense categories can help you start estimating. 5. Fill in the blanks This is when you’ll receive quotes, estimates, and pricing for your event budget line items. Get real data directly from the sources in order to accurately lay it all out. 6. Get approval If someone needs to sign off on the budget, make sure you present the information in a way that will make sense to them. Once it’s approved, you can share it with the team. Key event planning expenses to consider Venue plus valet, decor, and supplementary lighting Speakers and sound equipment Live music or DJs Staff for both the event and catering Signage, branding, and onsite advertising Drinks, food, and snacks Attendee safety and experience features Marketing and promotion Event technology Transportation to and from the venue Rental furniture Event check-in software Wages and fees associated with vendors How to keep track of your event budget It's important to keep track of your expenses so that you can make adjustments when needed. Doing so can help you identify areas of your budget that are not as bad as they seem. A paid project and budget management tool may be worth the time it takes to manually track it all. During the event planning process, make a note of all of your event-related accounts to keep track of how much money you spend. Also note which accounts it’s all coming from. This will help you get a better understanding of your cash flow. Also, group all of your expenses into a few categories so that you can easily identify which ones are costing you the most. Aside from spending on fixed expenses, make sure to set aside a portion of your income for other unexpected event expenses that may come up. Keep in mind that lowering your fixed event expenses, such as venue rental or insurance, can make a big impact on your budget. Why use Wrike's event planning template to help with event budgeting? Event planners typically use a variety of tools to manage their projects. Some of these include budgeting, task planning, and communication apps. With Wrike’s event planning template, event managers get all three in one. Wrike’s budgeting feature gives event planners the opportunity to easily organize and monitor their budgets throughout the entire timeline of their event. Here are a few features and budget-related tasks you can manage with Wrike’ event planning budget template: 1. Event calendar Sync all your company events to one shared calendar. With this master calendar, you can select filters to view event tasks for a specific team or department, such as Marketing, for example. 2. Request forms Forget chasing down stakeholders for event details and instead consolidate all requests in one place. With Wrike request forms, you can capture all the necessary details to start working on your event and assign out action items to the appropriate teammate immediately. What’s more is that our request form can be shared with external stakeholders and used as an event brief. 3. Gantt Chart view Monitor your overall event timeline with our interactive Gantt chart view. Here, you can add milestones and due dates to keep your event on track. Should dates and deadlines change, you can easily drag and drop tasks and the dynamic timeline automatically adjusts all related work items and shares the updates with stakeholders. 4. Event asset requests and vendors dashboard Tired of losing file versions or misplacing vendor contact details? Bring your creative asset requests and vendors together to access the event info you need in one click. 5. Event management dashboard In addition to asset requests and vendors, our event planning template also gives you access to a dashboard where you can track task statuses — including Not Started, Overdue, High Priority, and Unassigned — to ensure you hit your event deadlines. Think of it like a bird’s eye view look at all the tasks and their current state. 6. Custom Item Types Not all projects are created equal, and events have their own unique terminology, so it makes sense to label the work accordingly. With Wrike Custom Item Types, you can manage your unique requirements with event terms you’re familiar with, such as Vendors, Assets, Brochures, and Booth Graphics. Use the Wrike event management template for your next project Event planning and budgeting is a complex process that requires a high level of planning and organization expertise. This template simplifies the work of event managers by providing a complete event management system that works seamlessly across various platforms. Not only that, Wrike's event planning template also streamlines budget-related tasks that hold teams accountable for managing expenses at every stage of the event. Master your next event budget planning session by starting a Wrike free trial today.

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The Ultimate Snapchat Campaign Management Guide (2022)

What is Snapchat?

How is Snapchat different from other social media platforms?

Why use Snapchat for marketing?

How to use Snapchat for marketing

Snapchat marketing strategy planning tips

How much do Snapchat ads cost?

Examples of successful Snapchat marketing campaigns

How to find the best Snapchat marketing agency for you

Features to look for in Snapchat marketing campaign software

Why use Wrike as your Snapchat marketing tool?

Kelechi Udoagwu

The Ultimate Snapchat Campaign Management Guide (2022)

What is Snapchat?

How is Snapchat different from other social media platforms?

Why use Snapchat for marketing?

How to use Snapchat for marketing

Snapchat marketing strategy planning tips

How much do Snapchat ads cost?

Examples of successful Snapchat marketing campaigns

How to find the best Snapchat marketing agency for you

Features to look for in Snapchat marketing campaign software

Why use Wrike as your Snapchat marketing tool?

Kelechi Udoagwu

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Advertising on TikTok: A Marketer's Guide

How to Develop an Influencer Marketing Strategy

Top Tips to Nail Your Event Budget Planning

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