Is video marketing the future of content? 

Attention spans are shorter, more content is being consumed via mobile devices, and as a result, audiences are spending more time consuming visual content. The accessibility of video has made it one of the most popular content types, and that popularity will continue to skyrocket: 

  • By 2018, video will account for 80% of all internet traffic.
  • By 2020, 75% of all mobile traffic will be video.
  • Including video in social media messaging increasing shares by 10x.
  • Adding a video to marketing emails can boost click-through rates by 200-300%.
  • Embedding videos in landing pages can increase conversion rates by 80%.
  • 90% of customers say product videos help them make purchasing decisions.

If you don’t already have a video marketing strategy in place, you’re missing a tremendous opportunity to create content that has a real impact on your audience. 

Learn how other marketers are using video marketing to their advantage in the infographic below, including tips, trends, strategies, and best practices.

Source:WebsiteBuilder.org.uk

 

How are you optimizing video content for your audience?

Share your favorite tools, tips, and inspirations in the comments. 

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