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Marketing Strategies

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What is a marketing environment?
Marketing 10 min read

What is a marketing environment?

We examine the key features of a marketing environment as well as the top three reasons why it’s important.

Wrike’s CMO shares inside tips for marketing to marketers
Marketing 7 min read

Wrike’s CMO shares inside tips for marketing to marketers

Drawing on years of experience marketing to marketers, Wrike’s CMO Christine Royston offers tips for reaching a critical demographic.

Go-to-market strategy examples you need to know
Project Management 10 min read

Go-to-market strategy examples you need to know

Let’s delve into several go-to-market strategy examples to attract customers, gain market share, and launch your product successfully.

Create an engagement program in Marketo: A step-by-step-guide
Marketing 10 min read

Create an engagement program in Marketo: A step-by-step-guide

Doing an engagement program in Marketo but don’t know where to start? Wrike’s Katerina Riabova has some top tips to uplevel your marketing automation.

How To Accelerate Innovation With the NPD Process
Project Management 10 min read

How To Accelerate Innovation With the NPD Process

Delve into the NPD process and learn how to bring new ideas to market.

How To Craft Your Ideal Client Profile
Marketing 7 min read

How To Craft Your Ideal Client Profile

Learn how to craft your ideal client profile and attract the right audience for your business.

Leveraging Social Media in Your Marketing Strategy
Project Management 7 min read

Leveraging Social Media in Your Marketing Strategy

In today's digital age, social media has become an essential tool for businesses to connect with their target audience and drive brand awareness. Leveraging the power of social media is no longer just an option, but a necessity in any effective marketing strategy. Understanding the role of social media in modern marketing and its key

Unlocking Growth: Performance Marketing Strategies for Success
Project Management 10 min read

Unlocking Growth: Performance Marketing Strategies for Success

In today's fast-paced business environment, companies are constantly seeking ways to unlock growth and achieve success. One strategy that has proven to be highly effective is performance marketing. By understanding and harnessing the power of performance marketing, businesses can drive targeted traffic, increase conversions, and ultimately accelerate their growth trajectory. In this article, we will

Leveraging Performance Marketing Channels for Business Growth
Project Management 10 min read

Leveraging Performance Marketing Channels for Business Growth

Performance marketing has become an essential strategy for businesses looking to achieve growth and success in today's highly competitive digital landscape. By understanding and effectively utilizing performance marketing channels, companies can drive traffic, enhance brand visibility, and achieve impressive sales figures. In this article, we will explore the concept of performance marketing, discuss its key

Unleashing Growth: Effective Marketing Strategies in the AEC Industry
Project Management 10 min read

Unleashing Growth: Effective Marketing Strategies in the AEC Industry

The architecture, engineering, and construction (AEC) industry is a complex and competitive landscape. In this article, we will explore the key role that marketing plays in driving growth within the AEC industry. From understanding the industry to developing a robust marketing strategy, we will delve into the effective marketing strategies that can help businesses thrive

Building Solid Client Relationships for Long-Term Success
Project Management 7 min read

Building Solid Client Relationships for Long-Term Success

In today's competitive business landscape, building solid client relationships is crucial for long-term success. Whether you are a small business owner or a corporate professional, understanding the importance of fostering strong connections with your clients can make a significant impact on your bottom line. This article will explore the role of trust in business relationships,

Strengthening the Agency-Client Relationship for Long-Term Success
Project Management 10 min read

Strengthening the Agency-Client Relationship for Long-Term Success

The agency-client relationship is a crucial factor in the long-term success of both parties. Understanding the importance of this relationship and actively working to strengthen it can lead to better collaboration, increased client satisfaction, and ultimately, improved business outcomes. Understanding the Importance of a Strong Agency-Client Relationship Trust is the foundation upon which successful agency-client relationships are

Building a Robust Marketing Strategy in the Construction Industry
Project Management 10 min read

Building a Robust Marketing Strategy in the Construction Industry

In the competitive construction industry, having a solid marketing strategy is essential for success. Effective marketing allows construction businesses to stand out from the competition, attract new clients, and build a strong brand presence. In this article, we will explore the key steps to building a robust marketing strategy in the construction industry. Understanding the Construction

Exploring Marketing Strategies in the Higher Education Sector
Project Management 10 min read

Exploring Marketing Strategies in the Higher Education Sector

In today's competitive educational landscape, marketing is an essential tool for higher education institutions. Effective marketing strategies can help these institutions reach their target audience, build brand awareness, and attract and retain students. This article explores various marketing strategies used in the higher education sector, emphasizing their importance and evaluating their effectiveness. Understanding the Higher Education

Exploiting Market Opportunities for Business Growth
Project Management 10 min read

Exploiting Market Opportunities for Business Growth

In today's dynamic business environment, identifying and successfully exploiting market opportunities is crucial for the growth and survival of any business. A market opportunity refers to a favorable set of external conditions that can potentially lead to the generation of demand for a product or service. This article will delve into the different aspects of

How to write an effective marketing plan
Marketing 10 min read

How to write an effective marketing plan

An effective marketing plan states how you’ll market your business, with details about your brand, audience, and marketing strategies. Here’s how to write one.

Omnichannel Marketing Ultimate Guide
Marketing 10 min read

Omnichannel Marketing Ultimate Guide

Omnichannel marketing is a unified approach to serving customers across multiple channels. Learn more about creating a solid omnichannel marketing strategy with Wrike.

Marketing to Millennials: 8 Strategy Tips for Success
Marketing 10 min read

Marketing to Millennials: 8 Strategy Tips for Success

The “baby boom” famously gave rise to the biggest population expansion in world history. Now, we’re living through the generational echo of that boom. In 2020, millennials, the generation raised by the baby boomers, took over as the largest generation in America. And as they grow in age, income, influence, and means, one thing is

What Are Segmentation Bases in Marketing?
Marketing 10 min read

What Are Segmentation Bases in Marketing?

Organizations use segmentation bases to focus marketing efforts on specific customer groups. Learn how to create an effective segmentation strategy with Wrike.

10 Examples of Highly Effective Niche Marketing Strategies
Marketing 10 min read

10 Examples of Highly Effective Niche Marketing Strategies

How can a business successfully market a niche product with a specific target audience? Implement niche marketing strategies, including word-of-mouth, direct mail, and personalized social messaging. You don’t want or need to reach the whole world — just your “just right” audience.

How to Create an Omnichannel Marketing Strategy (Infographic)
Marketing 3 min read

How to Create an Omnichannel Marketing Strategy (Infographic)

Think about how many devices and platforms you use a day. Smartphones, laptops, tablets, social media apps, emails — the list goes on. And on each and every one of these platforms lies an opportunity for a marketing campaign to reach you — to speak to you in your language and find out what makes

The Definitive Guide to Global Marketing Strategy
Marketing 10 min read

The Definitive Guide to Global Marketing Strategy

A global marketing strategy helps companies expand into markets worldwide. Here’s everything you need to know about planning an international marketing strategy.

Enterprise Marketing: Definition and Strategies
Marketing 10 min read

Enterprise Marketing: Definition and Strategies

Enterprise marketing focuses on growth and expansion for larger companies. Learn more about enterprise marketing management for creative agencies.

The Creative’s Guide to Brand Strategy
Marketing 10 min read

The Creative’s Guide to Brand Strategy

Discover how to create a brand strategy with examples, best practices, and tips to attract, engage and retain your ideal audience. Learn more with Wrike.