Sara Eisenberg, Author at Blog Wrike
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Sara Eisenberg

Sara Eisenberg

Sara is a former Senior Content Marketing Manager of Wrike. She focuses on storytelling to clearly communicate complex and creative topics. When she’s not writing, Sara enjoys traveling with her family, watching movies, reading historical fiction, and cheering at her kids’ many sporting events.
10 Examples of Highly Effective Niche Marketing Strategies
Marketing 10 min read

10 Examples of Highly Effective Niche Marketing Strategies

How can a business successfully market a niche product with a specific target audience? Implement niche marketing strategies, including word-of-mouth, direct mail, and personalized social messaging. You don’t want or need to reach the whole world — just your “just right” audience.

5 Reasons Creative Teams Should Adopt Systems Thinking
Project Management 7 min read

5 Reasons Creative Teams Should Adopt Systems Thinking

With an ongoing avalanche of information and data now available on a multitude of platforms, it’s easy to become more focused on tools than the creative side of work. It’s time to change your approach. Check out our list of 5 reasons why systems thinking can revolutionize the way you work.

Digital Transformation Is Contagious: Tips to Help Your Clients Catch On
Leadership 10 min read

Digital Transformation Is Contagious: Tips to Help Your Clients Catch On

Everyone is talking about digital transformation these days. But what if you have a client who hasn’t embraced the benefits? Engage them in your collaborative work management system and read on for more tips to make your working relationship productive and successful.

3 Ways Collaborative Work Management Fuels Enterprise Agility
Leadership 10 min read

3 Ways Collaborative Work Management Fuels Enterprise Agility

Embracing change in the current post-digital world to remain relevant and competitive has become more critical than ever. Read more to learn how collaborative work management can fuel enterprise agility and help your business stand out from the rest.

Why People Are Ignoring Your Business Memos
Collaboration 7 min read

Why People Are Ignoring Your Business Memos

Business memos seem retro but still have a place in today’s business world. Are employees not reading your memos? Maybe it’s time to update your template and adopt a more modern business memo. Read on for business memo best practices and examples of both traditional and modern business memos.

Stop Customer Churn in Its Tracks! Tips to Improve Retention and Revenue From the Inside Out
Leadership 5 min read

Stop Customer Churn in Its Tracks! Tips to Improve Retention and Revenue From the Inside Out

The customer churn rate is huge after a single negative experience with a company — more than half of customers won’t return. Reasons for customer churn vary, but the problem stays the same: Companies must determine why customers are leaving, as well as ways to reduce customer churn. Check out this webinar for more information.

Is Your Enterprise Struggling to Be Agile? 4 Tips to Get You There
Project Management 10 min read

Is Your Enterprise Struggling to Be Agile? 4 Tips to Get You There

Enterprises are struggling due to increased competition and greater customer expectations. Agile methodology can help enterprises succeed against more nimble competitors — but many are struggling to make the shift. Read on for 4 tips for a successful Agile transition, based on skills you learned playing Monopoly.

Intrinsic vs. Extrinsic Motivation: How to Drive People to Do Amazing Work
Collaboration 7 min read

Intrinsic vs. Extrinsic Motivation: How to Drive People to Do Amazing Work

It’s well known that happy, engaged employees are more likely to provide outstanding customer service, leading to happier clients. But what keeps your employees happy and engaged: Intrinsic or extrinsic motivation? Read more to find out how to incentivize your employees to do amazing work.

How’s Your Enterprise Doing on Digital Transformation?
Leadership 3 min read

How’s Your Enterprise Doing on Digital Transformation?

Where is your organization in its journey of digital transformation? Just beginning or well into the process? It’s not a simple path, and there’s no one “right” way for every organization to follow. Whether you’re just starting or it seems your organization has transformed, Wrike’s recent webinar can offer some food for thought.

20 Things We Learned at Collaborate to Drive Success in 2020
Collaboration 7 min read

20 Things We Learned at Collaborate to Drive Success in 2020

In October 2019, Wrike hosted two Collaborate user conferences in Nashville and London, where speakers from Wrike, customers, partners, and thought leaders shared insightful information to help organizations of any size. Read our list of 20 amazing things we learned at Collaborate that can drive success in 2020.

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