Sara Eisenberg
Former Senior Content Marketing Manager at Wrike
Sara is a former Senior Content Marketing Manager of Wrike. She focuses on storytelling to clearly communicate complex and creative topics. When she’s not writing, Sara enjoys traveling with her family, watching movies, reading historical fiction, and cheering at her kids’ many sporting events.
10 Examples of Highly Effective Niche Marketing Strategies
Marketing
10 min read
10 Examples of Highly Effective Niche Marketing Strategies
How can a business successfully market a niche product with a specific target audience? Implement niche marketing strategies, including word-of-mouth, direct mail, and personalized social messaging. You don’t want or need to reach the whole world — just your “just right” audience.
Intrinsic vs. Extrinsic Motivation: How to Drive People to Do Amazing Work
Collaboration
7 min read
Intrinsic vs. Extrinsic Motivation: How to Drive People to Do Amazing Work
It’s well known that happy, engaged employees are more likely to provide outstanding customer service, leading to happier clients. But what keeps your employees happy and engaged: Intrinsic or extrinsic motivation? Read more to find out how to incentivize your employees to do amazing work.