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Maria Waida

Maria Waida

Maria is a freelance content writer who specializes in blogging and other marketing materials for enterprise software businesses.

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How To Manage Marketing Projects Effectively
Project Management 7 min read

How To Manage Marketing Projects Effectively

Knowing how to manage marketing projects can help create robust and effective campaigns that meet deadlines. Here are some effective marketing management tips.

Understanding Self-Serving Bias in The Workplace
Leadership 10 min read

Understanding Self-Serving Bias in The Workplace

Making mistakes at work is normal. However, if people begin to avoid blame, self-serving bias may be creeping into your work culture. Self-serving bias is a way of thinking that makes a person see themselves in a more favorable way than they really are. In essence, it’s the reason why many people believe that the

How to Boost Productivity Using Parkinson's Law
Productivity 10 min read

How to Boost Productivity Using Parkinson's Law

In 1955, Cyril Parkinson created Parkinson's law. The concept centers around the idea that work is like gas; it expands to fill whatever container it is placed in. For project management, this means that if you give a task five hours, it will take five hours to complete. But if you give that same task

What Is Milestone Billing for Professional Services?
Project Management 7 min read

What Is Milestone Billing for Professional Services?

Is milestone billing right for your business? Learn about billing clients with a milestone payment schedule and its core differences with project-based billing.

Workflow Management vs. Project Management: Different but Both Critical
Project Management 10 min read

Workflow Management vs. Project Management: Different but Both Critical

Workflow and project are terms often used interchangeably, but they each have unique purposes. Knowing them will help you choose the most efficient system and adopt the right tools. Read more about workflow management, project management, and everything in between to help your team succeed.

How to Deal With Difficult Employees
Leadership 10 min read

How to Deal With Difficult Employees

As a career manager or even a first-time manager, the chance of encountering difficult employees is, unfortunately, very high. You need to prepare yourself in advance to handle the situation without causing additional problems. Even if you're one of the lucky managers who doesn't have a chronically cranky member on the team, there will always

How Goal-Setting Software Can Keep You on Track
Productivity 10 min read

How Goal-Setting Software Can Keep You on Track

Thinking about goals is easy, but setting and completing them is tougher. Only a mere 8% of people consistently achieve their New Year’s Eve goals, which, according to the Harvard Business Review, has a lot to do with a cognitive bias toward seeking unattainable benchmarks. In this article, we’ll teach you how to make your

The Best Funnel Marketing Techniques for B2B
Marketing 10 min read

The Best Funnel Marketing Techniques for B2B

Finding new leads can take a lot of time and resources without a concrete plan, which is why you need a scientific approach to funnel marketing. Read more to learn marketing funnel basics, how to set up your own lead generation machine based on tactics from leading brands, and create an impactful B2B campaign for your business.

Top Tips for Organizing Kanban Cards
Project Management 5 min read

Top Tips for Organizing Kanban Cards

On a Kanban board, Kanban cards represent to-do, in progress, and completed tasks. Structure and manage each Kanban card for maximum productivity with Wrike.

Why Use Wrike as SEO Project Management Software?
Project Management 5 min read

Why Use Wrike as SEO Project Management Software?

Manage campaigns, store keyword research, and map SEO strategy. Make Wrike your SEO project management software for better results every time.

A Beginner's Guide to Ethical Leadership
Leadership 7 min read

A Beginner's Guide to Ethical Leadership

Making decisions can be tough when you are aiming to do the right thing and make ethical choices in the face of complicated issues. Even though it’s challenging, being an ethical leader is crucial to having a fair and functional business. In this beginner’s guide to ethical leadership, we’ll discuss the primary theories and why

A Guide to Project Portfolio Management
Project Management 10 min read

A Guide to Project Portfolio Management

Improve your project portfolio management process to increase the bottom line, and boost ROI. Wrike’s project portfolio management software can help.

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