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What Is Digital Marketing Management?

Digital marketing management refers to the process of overseeing a company’s online marketing efforts. Competing for people’s attention in this digital age is no easy task. To reach out to new customers, you have to create a strong online presence and communicate digitally.

It’s no longer enough to rely on word of mouth to build brand awareness. Email campaigns, social media ads, and content strategies are key elements every digital marketing manager should focus on.

To manage a digital marketing strategy, you need to bring together various elements into one cohesive brand message. For example, every time you see a red can with white text in a supermarket, your mind will assume it’s Coca-Cola. If their messaging has been successful, you’ll think that drinking one will bring you ‘happiness.’ 

Coca-Cola is an interesting example because the brand has become world-famous, yet its slogan is simply ‘enjoy.’ This works because they focus on what the customer wants to feel when they drink a soda. The messaging is universal for the brand and upheld through its online presence, which results in a strong brand identity.

Despite the fact that the company had to make a name for itself without digital media, it can now capitalize on social media platforms to further build and strengthen its image.

The role of digital marketing manager

The role of a digital marketing manager requires an equal measure of business acumen and creative spirit. To run a digital marketing campaign, you must use data to inform your decisions and think outside the box to strike a chord with a modern, technology-focused audience.

As digital marketing manager of an up-and-coming brand, you will have to familiarize yourself with web analytics tools. Using a data-driven approach, you will be tasked with optimizing various ad campaigns across digital mediums.

You will likely have a team that you can lean on for generating new ideas and putting them into action. Your role is to take what works and run with it, leaving behind ideas that have no data behind them or are likely to miss your target audience.

Your best bet for success is to adopt a customer-oriented approach to digital marketing management. That means plastering an image of your ideal buyer persona on a wall if you have to, so you and your team keep them in mind at all stages of the marketing process.

Further reading
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Digital Marketing Project Manager

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Digital Marketing Roles and Responsibilities

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Digital Marketing Skills You Need to Succeed

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What Is a Digital Marketer?