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Content Marketing & Management

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How to Improve Your Social Media Marketing Productivity
Marketing 5 min read

How to Improve Your Social Media Marketing Productivity

Social media marketing can be extremely time-consuming. Monitoring mentions, responding to comments, managing your engagement on multiple profiles and doing everything possible to ensure you get the best results from social media—it all adds up to a lot of time spent using and switching between different apps. A good social media management tool can save you a lot of hours, while also improving your results. This infographic lists 5 top social media management tools on the market right now, rated by customer reviews. Infographic brought to you by Seriously Social and G2 Crowd. Credit: Ian Anderson Gray   The real trick when finding social media management tools is to find the one that has the features you need, whether based on the social channels you use, or the goals you have for your social media marketing efforts. From there, it’s a case of finding the perfect plan for your dashboard that provides the features you want at no extra cost. Sometimes this can prove problematic, as many tools have hidden costs that you may not know to look for. Let’s examine how you can use social media management tools to improve your productivity. Customer Relationship Management Social media has always offered a way for businesses to have a closer relationship with their customers, but now, it’s more important than ever to not only respond as promptly as possible to any inquiries, comments and customer service issues, but also to create a more personalized experience for your followers. Social media management dashboards are now incorporating more complex CRM tools. For example, you can organize and segment your audience by tagging users. Many tools also allow you to see all of the past conversations you’ve held with a certain social media user. This way, you’re always in the loop and by showing you remember past discussions you give that personal touch that can help build stronger connections with your followers. More and more businesses and marketers nowadays are using influencer marketing to reach a bigger audience and get more traffic, engagement and make more sales, and a social media management tool can help you in those efforts. You can use it to identify any influencers that are already in your list, as well as other influencers in your niche. From there, it’s just a question of engaging as much as possible with them, in order to build mutually beneficial relationships. A social media management tool with a strong CRM function can help you not only with customer service on social media, but it can also help you develop stronger relationships and to find more potential leads. Set Up an Editorial Calendar In order to be successful on social media, you need to post updates often and at the right times. Being organized with your content can help with this in the long run, especially if you’re using an editorial calendar, which is a feature I’m seeing more and more in social media management tools. Up until recently, one of the biggest draws of social media management tools was that you could easily schedule updates for your social media accounts. Now, though, tools make it easier to schedule your content more intelligently and help you make sure you don’t miss any opportunities to raise your traffic and engagement. Evergreen content is also on the rise, with more and more marketers striving to create content that will remain relevant months and even years from now. If you have any evergreen content, make sure to add it to your editorial calendar in order to re-publish it regularly and get the most out of it. Collaborate with Your Team When you have multiple social media profiles to manage and don’t want to work 24 hours a day, the best thing to do is to get some of your team members to help. Find a tool that has team management capabilities – the more, the better. This will not only free up some of your time, you might find that some of your team members are better at social media and getting better results. Most tools will allow you to assign tasks to team members, which they can see when they open their own accounts. For instance, if you’re get a lot of mentions and comments, you could have someone from your team assigning the most important ones directly to the head marketer, while they respond to all the other mentions. Some tools also include a breakdown of analytics by team member, so you can see what each person’s response time is, what kind of engagement they’re getting, and more. How Are You Using Social Media Marketing Tools? Social media marketing has evolved a lot over the years, and marketers’ needs are changing as well. Social media management tools are evolving to meet those needs, and are becoming more than just tools for scheduling and publishing to a few social accounts. How are you using these tools to become more efficient and productive? Share your favorite tools and tricks in the comments below. Author Bio Highly regarded on the world speaker circuit, Lilach Bullock has graced both Forbes and Number 10 Downing Street with her presence! Listed in Forbes as one of the top 20 women social media power influencers, Lilach has been crowned the Social Influencer of Europe by Oracle, and is a recipient of a Global Women Champions Award for her outstanding contribution and leadership in business.  

4 Ways to Arm Your Team for Content Marketing Success
Marketing 3 min read

4 Ways to Arm Your Team for Content Marketing Success

The Content Marketing Institute recently held its annual conference, Content Marketing World, and also published their B2B Content Marketing Study. Some trends that became very clear from both the survey and the event. We’re going to be increasingly flooded with content from brands Content marketers will continue to hone their skills, so content will get better and better To stand out, your content needs to be both unique and consistently delivered You’ll need a management approach, tools, processes and people in place to have an effective Content Engine To focus on the last point, and to arm your marketing plan for content marketing success, the effective management and operations of the content marketing team requires four things: 1. An Agile management approach to adjust to constantly changing demands from both internal stakeholders and customers. (See 7 Steps to Developing an Agile Marketing Team.) 2. A tool to manage communication, workflows and project management. (Learn more about Wrike for marketing team collaboration.) 3. Appropriate resources and access given to the content creators, designers and web developers to support rapid and regular content creation. 4. A collaborative relationship with the marketers who handle social media, advertising, email marketing/marketing automation. Learn more about the approaching content wave and the key takeaways from Content Marketing World 2014 in our Slideshare.   Standing Out: Content Marketing World 2014 Takeaways #CMWorld Is your marketing team ready? How is your marketing team approaching the increasing need for high quality content? Let us know in the comments!

How to Use Wrike for Content Planning
Marketing 5 min read

How to Use Wrike for Content Planning

It is crucial to plan ahead so you always have ideas at the ready. It's even better if you have finished and recyclable content pieces that can be published at a moment's notice. That's the purpose of this blog post: to walk you through a three-part process for planning out your content in advance of deadlines and sudden needs.

The Art of Writing: How to Create Content Like a Pro
Marketing 7 min read

The Art of Writing: How to Create Content Like a Pro

Even if writing isn’t exactly your forte, the ability to communicate clearly and persuasively is essential—both for your leadership skills, and your ability to develop a strong online presence for your brand.  Imagine this: you’ve spent a good deal of time and money developing a beautifully designed, user-friendly website for your company, and you have high expectations for it to lead to greater brand awareness and more sales. But that website needs fuel in the form of great content. Moreover, you’ll have to promote it via social media, with… you guessed it, more great content.  Many of you don’t need to envision that scenario: you’ve faced it already, and you know that you simply can’t afford to neglect your writing skills. How to Master the Art of Writing Of course, there's aren't any instant shortcuts that will make you a brilliant writer overnight. It's a skill that takes a lot of practice, commitment, and diligence. However, there are certain methods that will help you improve your creativity and writing technique with less effort, including these key strategies and tools: 1. Understand the 'Why' Behind Each Piece of Content Think the purpose of content is simply to promote your brand? Think again! Your primary goal is to help the reader. Your reader should not come away believing that promotion was your main objective, but that your content is helping them in some way. Here are the main goals your content should have: Delivering value for the target audience, in the form of problem solutions, tips that improve their lives, answers to their questions, or entertainment Growing relationships with your audience that keep them coming back over the long term Defining your brand (or yourself) to target readers Researchers from the University of Pennsylvania analyzed the most emailed articles from The New York Times. The results were surprising: people liked sharing elaborate articles on intellectually-challenging topics, and they preferred recommending articles that awakened positive emotions. What about your brand? Analyze your own audience's preferences and then craft content that will meet their expectations.   2. Create How-To and List Articles Although some audiences prefer long form content based on in-depth research, they still want it organized in a clean, easy-to-skim format. Even if listicles and how-to articles seem like an outdated form of content, they are still effective.  The trick is, you need a very specific topic that will separate you from the competition. So, instead of writing an article named Top 10 Movies from the 80s, try something like Top 10 Movies from the 80s to Watch in October.  3. Use the Right Keywords It's not enough to write great content—you have to make it easy for your audience to find. You know how Google works: you enter a set of keywords and the engine lists relevant results. Obviously, you want your content ranked as high as possible in results pages for the search phrases your audience uses most often. This is where SEO optimization comes in. You’ll need to use the right keywords in the right places, without letting those keywords take over your content. You should always put the human reader first by making sure keywords make sense within the context of your writing.  4. Ask Questions Questions are great because they make your content interactive. When you ask a question, the reader will answer it in their own head (and hopefully in the comments section of your article as well). In addition, questions awaken curiosity. It's a perfect opportunity for you to guide them to another of your articles or content pieces that discusses their question in greater detail and offers answers.  5. Express Your Personality Uniqueness is the factor that makes your content recognizable. It doesn’t matter whether you’re learning how to start a blog, a social media page, or you’re writing email campaigns. You have to find your unique voice! Your content should convey your company's distinct organizational culture, and it should make your brand recognizable.  You’ll connect better with your audience if you write in first or second person, as if you're speaking directly to them. Adding some humor, storytelling, and real-life experience to your posts will help make your content even more engaging.  Tools to Make You a More Efficient Writer Now that you’re aware of some tips to help you reach your the target audience, let’s go through some tools that will support the process. Google AdWords – Keyword Planner This is where you’ll get SEO keywords from. In addition to keyword ideas, the tool gives you a chance to organize your overall content writing campaign. You will see how a list of keywords may perform, and you can create your own keywords by combining different suggestions.  EduGeeksClub Professional Writing Service If you need outside help generating content for your blog, email campaigns, and social media updates, you can outsource with a service like EduGeeksClub. This writing service connects you with professional writers from different niches, so you’ll always rely on experts who will work under your specific instructions.  Hubspot’s Blog Topic Generator A great title is a critical part of attracting attention, especially when it comes to standing out in a sea of online content. If you have no idea where to start, this tool will give you a solid starting point. Enter three nouns relevant to the theme you want to work on, and the app will give you suggestions for a captivating title.  CoSchedule Blog Post Headline Analyzer If you've brainstormed a few options for a headline but don't know which to use, this tool will predict how each of them will perform before you even publish the content. It gives you a grade based on word choice, emotional appeal, and the power of the topic.     Are you ready to start working on your writing skills? Try the tips and tools suggested above and inform us about the progress you make! Author Bio Karen Dikson is a marketing expert and creative writer.  She finds her inspiration in books and traveling. Connect with Karen on Twitter.

Top 10 Add-ons for Adobe Premiere
Marketing 5 min read

Top 10 Add-ons for Adobe Premiere

For video professionals, Adobe Premiere Pro is one of those powerful tools that allow you to bring a vision to life onscreen. And Premiere Pro gives users a large assortment of add-ons that can help expand your options for editing and compositing your videos. Here are the top 10 most useful and most popular Adobe Premiere Pro add-ons, both paid and free.

11 Top Add-Ons for Adobe Illustrator
Marketing 5 min read

11 Top Add-Ons for Adobe Illustrator

As a creative professional, you're always looking for new ways to bring your designs to life. Add-ons offer more tools, effects, and workflows to help you do more with your Adobe Creative Cloud apps. While there are countless plugins and add-ons available for Adobe applications, we asked our own design team to share some of their favorites. These 11 add-ons will save you time and effort on your designs — and add some cool new visual styles to your arsenal. 1. Dragstrip Illustrator Brush Kit - RetroSupply Co. Price: $15 Give your vectors the look of hand-painted brush strokes with this add-on. Includes 26 illustrator brushes, including TIFF versions, painterly and splatter texture overlays, and two examples of professional quality reference art so you can see exactly how to use the brushes for best results.  2. Handmade Linocut Brushes - Guerillacraft Price: $8 35 lino cut brushes and 12 vector textures to give your work a handmade, hand-printed look, along with a set of brushes to create a unique woodcut effect.  3. Vintage Comic Press - AI Actions  Price: $19 Inspired by comics from the 1950s, this add-on uses yellow, magenta, and cyan overlays to produce an authentic vintage look in vector format. Also includes halftone variations, 3D shadows, text outlines, coloring tips and cheat sheets.  4. PosterPress for Illustrator - Ian Barnard Price: $16 Give your designs the look of beautiful vintage travel posters with this add-on. You’ll also get 18 vector textures, a visual font list plus links to download them, and 13 beautiful photographs to use in your work.   5. Gold Rush for Illustrator - Studio Denmark  Price: $18 All the metallic, glitter, and foil effects you could possibly want, in every shade of gold, rose gold, black, silver and copper. Over 200 swatches that include crumpled foil, gold leaf, metallic paint, textures, glitter, confetti, and geometric patterns. 6. Watercolor Fantasies Quick Styles - Creators Couture  Price: $18 140 raster pattern swatches, each with a light and intense style variation. Apply it with a click and it pulls your current vector color as the base color, then adjust the style via the appearance panel.  7. 300+ Real Markers for Illustrator - Hejbrush.com Price: $9 Realistic marker brushes—over 300 actual markers scanned in 2400 dpi, cleaned and sharpened, then taken back to original size at 300 dpi.  8. VectorScribe - Astute Graphics Price: $78 Edit vector paths with precision, create dynamic shapes and corners, convert and delete points, extend and trim paths, and more. Included is a smart remove brush tool to remove excess points, a path extend tool, dynamic corners and shapes tools, a PathScribe tool to edit vector paths, the dynamic measure tool for quick and accurate measurements, and a protractor tool.  9. Magic Exporter - Kodlian.com  Price: $25 Export objects from your AI docs to PNGs for all devices and screens. The add-on exports objects separately, so you can export artwork with a graphic layout behind it, and you can export designs scaled precisely for various devices and screen sizes.  10. CADtools 10 for Illustrator - Hot Door Price: $349 Easily draw, edit, and dimension vector your artwork with these 87 tools and 12 panels. Hundreds of editable symbols for architecture, people, and landscapes that automatically scale to the target layer, plus a built-in dashboard to control CAD features in Illustrator.  11. Wrike Adobe Creative Cloud Add-In - Wrike Price: Free Trial Attach previews of your work to Wrike, update and track file versions, update task status, and quickly find instructions, creative briefs, and feedback comments without leaving Illustrator.  More Tools and Resources for Creative Professionals Whether you’re a novice designer or have years of experience under your belt, there are always new shortcuts and techniques to learn. Check out our list of free online training resources for Adobe Creative Cloud to sharpen your existing skills or learn the ins and outs of a new tool. Then see how Wrike's solution for marketing and creative teams can streamline administrative tasks and free your time to focus on creative work. 

Will Your Company's Social Media Marketing Efforts Pay Off? (Infographic)
Marketing 3 min read

Will Your Company's Social Media Marketing Efforts Pay Off? (Infographic)

In order to be successful marketing your business in social media, you need to invest time and resources, and understand what is targeting in marketing. This decision tree helps you see if you're ready to launch a full-scale social media effort that will lead to more attention and business leads. Will your company's social media efforts pay off? See the decision tree below. Embed this infographic in your site using the code below: Wrike Project Management Software What ingredients are key to social media success? What do you think the most essential ingredient is for a social media strategy? Leave your thoughts in the comments below.

5 Best Affiliate Programs for Bloggers
Marketing 3 min read

5 Best Affiliate Programs for Bloggers

You've been working hard to fill your blog with unique and inspiring content, carefully choosing topics and polishing sentences. Now it's your moment of glory — and you've gotten hundreds or even thousands of comments, shares, and retweets! If you're at this point and you haven't started monetizing your blog with top affiliates programs, then it's high time to jump into the world of affiliate marketing. When launching an affiliate program on your blog, keep in mind these ground rules for success: Choose a niche, best-seller product that appeals to the majority of your readers. Ideally it should be a product you actively use, or have a good understanding of how to use. If you're not quite sure which tool to choose from a list of market competitors, check out ratings on review sites to see how real users feel about it. Check out the main affiliate conditions: besides commission rate, take a look at minimum payout, cookie length, and reporting systems for tracking your referrals. Use a combination of promotion tools: writing a detailed review from your own point of view is always the best. Combine it with social media promotion, banner placement on your blog, or featuring it in your newsletters for better results. Don't hesitate to contact vendors you're going to promote for more details about the product, best practices, product screenshots, or any other promotional materials. To help you get started monetizing your blog, we've prepared a short list of best affiliate programs in various niches: Business: Wrike Wrike is a leading work management and collaboration tool that helps teams all over the world complete projects on time and on budget. You'll get $100 per paid Professional subscription and $200 per paid Enterprise subscription. Travel: TravelPayouts TravelPayouts.com is actually a mini-network of three travel engines that scan through popular sites to help users find cheap, easy travel and accommodations. As an affiliate, you will receive up to 70% of the income on each sale, for an average of $9 USD on airline tickets and $30 USD on hotel bookings. Books: Amazon This niche has one obvious, trusted choice! If you want an established affiliate program to support your book reviews, check out Amazon Associates. You'll get up to 10% in advertising fees. Health: HealthyWage Earn money by helping others win big, lose weight, and get healthy! HealthyWage is a friendly weight loss challenge site. Earn $60 for each HealthyWager sign-up you generate, or $40 for each Team Challenge participant sign-up you generate. Education: Udemy Udemy is one of the largest marketplaces for online education courses. You'll get 50% commission for any course you sell both to new and returning customers. What other top affiliate programs do you recommend? Have you tried monetizing your blog? Which tools can you recommend with high-paying affiliate programs to help writers earn and provide value for their readers? Help everyone out in the comments below!

Top 10 Photoshop Plugins for Creative Professionals
Productivity 5 min read

Top 10 Photoshop Plugins for Creative Professionals

Adobe Photoshop supports plugins, which allow you to add more useful features that help you save time and effort. Have a look at our list featuring 10 of the top free and paid Adobe Photoshop plugins that will be useful for all creatives.

Marketing Calendar Software to Streamline Your Campaigns
Project Management 5 min read

Marketing Calendar Software to Streamline Your Campaigns

It’s time to leave marketing spreadsheets in the past. Choose the best marketing calendar for your organization and increase productivity and collaboration.

10 Elements of a Successful Content Marketing Engine (Infographic)
Marketing 3 min read

10 Elements of a Successful Content Marketing "Engine" (Infographic)

Content marketing is critical component of many companies' marketing strategies. For those who are trying to build up what I call a "content engine" or for those who are looking to do a tune-up on their marketing vocabulary, this infographic provides ten areas that need to be addressed. Use the infographic below to understand the areas and to assess your company's situation with regards to content marketing. Which areas need the most attention? You can share this infographic with your team! Share this post, or copy the embed code below to put it on your site: Infographic brought to you by Wrike Which areas are the hardest to fix? Let us know in the comments!

Managing Your Marketing Collateral from Start to Finish
Marketing 7 min read

Managing Your Marketing Collateral from Start to Finish

Effective marketing collateral helps communicate crucial details about brand goals and identity. Learn more about communication collateral and marketing collateral development.