Email Marketing KPIs & Metrics You Need to Know

July 26, 2021 - 10 min read

Kelechi Udoagwu

Your email marketing strategy is incomplete without metrics to guide and measure performance over time. Email marketing KPIs help you understand your customers and audience, build on what works, and eliminate what doesn't.

Different email metrics will be right for you at different times, depending on your goals and how far you are in your marketing journey. This article walks you through how to set and monitor email marketing KPIs — you’ll also learn how Wrike helps marketing managers monitor and analyze email marketing metrics.

What are email marketing KPIs?

Email marketing KPIs are metrics that help you understand how your campaigns are performing. They measure the performance of critical elements of your email campaigns, improving marketing efforts and aligning them with business goals.

To determine the success of your campaigns and grow your audience, you must learn to draw insights from marketing reports that show how your emails perform. Monitor campaign performance and compare against previous performance, trends, and industry standards to make data-driven decisions that will improve your email marketing campaigns.

When do you set email marketing KPIs?

Set email marketing KPIs as you create your email strategy. Before you send out any email campaigns, consider what you want them to achieve. This will influence the email marketing metrics you select.

Keep in mind that email metrics may change as business needs and goals evolve. As you implement, monitor, and make progress with email marketing, focus on specific email KPIs. Once you're clear on your marketing goals, choose the most relevant and critical email marketing metrics to monitor your progress.

Your main goal may be generating sales while you work on smaller goals such as audience re-engagement, growing your email list, spreading brand awareness, gathering data about subscribers, collecting feedback from customers, and so on.

Common mistakes with KPIs for email marketing

While setting and monitoring email marketing KPIs is crucial for success, there are common mistakes that marketers often make in this process. By recognizing these errors, you can avoid them and optimize your email marketing strategy.

1. Ignoring the Customer Journey

It's essential to align your KPIs with each stage of the customer journey. For instance, open rates and click-through rates may be more relevant for awareness stages, while conversion rates are critical for decision stages.

2. Neglecting List Health

Many marketers focus on growing their email list without paying enough attention to its health. A healthy list with engaged subscribers is more valuable than a large list with many inactive or uninterested subscribers. Regularly clean your list to maintain its health.

3. Overlooking Mobile Optimization

With the increasing use of mobile devices, it's crucial to ensure your emails are mobile-friendly. If your emails are not optimized for mobile, you may see lower engagement rates.

4. Not Testing Enough

A/B testing is a powerful tool that can help improve your email campaigns. Test different elements like subject lines, email copy, CTA buttons, etc., to see what works best for your audience.

5. Failing to Analyze and Adjust

Setting and monitoring KPIs is not a one-time task. It's an ongoing process that requires regular analysis and adjustments based on the insights gained. Make sure to review your KPIs regularly and tweak your strategy as needed.

Tools for Monitoring Email Marketing KPIs

In the realm of digital marketing, a variety of tools are available to help businesses effectively monitor their email marketing KPIs. These tools provide in-depth insights into your email marketing performance and help identify areas for improvement.

MailChimp, for instance, is a renowned email marketing tool that offers comprehensive analytics capabilities. With MailChimp, you can monitor various metrics such as open rate, click-through rate, bounce rate, and more. This gives you a holistic view of your email marketing performance, enabling you to make data-driven decisions for future campaigns.

Google Analytics is another powerful tool that provides real-time tracking of your email marketing KPIs. Its user-friendly interface and detailed reports make it a favorite among marketers. You can track how many users are visiting your site via email campaigns, what actions they are taking, and more.

Additionally, Wrike itself offers robust project management features that can be utilized in email marketing. By integrating Wrike with MailChimp or Google Analytics, you can keep all your email marketing assets and data in one place, making it easier to manage and analyze your campaigns.

How do you set email marketing KPIs?

Setting email marketing KPIs begins when you clarify your goals and develop your marketing strategy. Choose the best metrics to measure campaign performance in alignment with your goals.

Consider your company's market positioning, audience engagement level, and email marketing experience. If you're a small business building your brand reputation and email list, metrics such as open rate, click-through rate, and list growth rate are crucial to your marketing success. An established business with a strong brand presence and market reputation may, in contrast, prioritize metrics such as conversion rate, bounce rate, or overall ROI.

Setting and monitoring relevant email KPIs guides marketing teams to create better email marketing campaigns and achieve their goals. Make sure to set a schedule for conducting regular email marketing campaign reviews.

Types of email marketing KPIs

There are many important email marketing KPIs that help marketers improve their campaigns. Below is a list of ten crucial email marketing KPIs to track.

Bounce rate

This measures how many subscribers do not receive your emails out of the total emails sent. A high bounce rate may signal that your email list has lots of old or fake email addresses. Bounce rate helps to determine the quality of your subscriber list.

Email delivery rate

This metric tracks the number of emails successfully delivered to a recipient's inbox. Your email delivery rate depends on many elements, such as email service provider, email list quality, email frequency, and IP reputation. Successful marketers aim for a delivery rate of 95% or higher.

Open rate

Open rate tracks how many recipients opened your email. It’s a sign of good audience engagement, typically resulting from a good brand reputation, an engaging subject line, or catchy, relevant content.

Click-through rate

Click-through rate tracks the number of recipients who clicked on one or more links in your emails. It indicates good subscriber engagement and active interest in your emails and products.

Conversion rate

This tracks the number of people who clicked a link in your email and completed a specific action. Conversion rate measures how much you've spent on a campaign against the number of people who took your intended action, showing if the campaign is working or not.

List growth rate

This metric monitors how fast your email list grows over time. It’s essential to email marketing success because it helps you reach a larger audience and achieve your marketing goals. A high list growth rate indicates that your email list is growing quickly.

Email sharing/forwarding rate

The email sharing/forwarding rate calculates the percentage of recipients who forwarded your email or shared it on social media. This helps to track what percentage of recipients are recommending your emails to others.

Overall ROI

This measures the overall ROI of your email campaigns. The overall ROI is the total revenue your campaign generated. It shows how much email marketing efforts are adding value to the company.

Spam complaint rate

The spam complaint rate measures the number of people who report your email as spam or mark it as junk. A high spam rate could indicate that your emails are difficult to unsubscribe from.

Device statistics

This shows which devices your audience reads your emails on. For example, if most of your audience reads your emails on a smartphone, it would be beneficial for you to design and optimize your emails for mobile.

Email Marketing KPIs & Metrics You Need to Know 2 — Photo by Brett Jordan on Unsplash

How to monitor email marketing metrics

To get helpful, actionable results, track your email marketing performance against the benchmarks below.

How your email marketing campaigns perform over time

With a new or young business, you may have ideas about your audience's preferences but no data to back them up. It’s only by launching email campaigns and engaging with your audience that you can improve your campaigns and get closer to your marketing goals.

It's crucial to measure the performance of your email campaigns against previous performance to see how much it has improved or declined.

How your email marketing campaigns perform compared to each other

A single company can have several email marketing campaigns within a year. This may include campaigns to upsell a product, nurture high-quality marketing leads, or grow and maintain thought leadership. You may have email campaigns to attract top talent, promote your company, or empower employees.

Compare the performance of different email campaigns, taking time to identify recurring elements that are successful or need improvement. You can then replicate the successful ones to advance future email campaigns.

How your email marketing campaigns perform compared to the industry standard

Compare your email marketing statistics with your industry's average. Different sectors fare differently with email marketing — the finance industry, for example, has a higher email open rate because most subscribers open emails from banks or financial services applications. By contrast, not every subscriber reads emails from entertainment companies or gaming applications.

Compare your email campaign performance with your industry benchmark and notice how companies like yours are doing. Your industry average can serve as a baseline for your growth and performance.

How do you conduct an email campaign marketing analysis?

The real skill with email marketing analysis is drawing insights from the metrics and applying them to improve future campaigns. Most email marketing service platforms track different metrics and share marketing reports on a schedule. Check your settings and enable tracking of your key email metrics.

When your reports show a dip or increase in specific areas of your campaigns, look at the relevant data, put it in context, and figure out the root cause of the change. When you're confident you've arrived at the right conclusion, use creative marketing tactics to steer your email campaigns back on track. Here are the basic steps to follow:

Review specific areas of your email campaigns, e.g., subject line, email copy, images, and design
Analyze the accompanying, relevant data
Creatively adjust and tweak elements in subsequent campaigns
Compare differences in results and improve consistently

You may conduct email marketing analysis on a weekly, monthly, or quarterly schedule. You may also choose to do it campaign by campaign. Choose what works best for your team, considering your goals and the resources available.

What happens when email marketing KPIs haven't been met?

If your team occasionally misses their email KPIs, don't panic. Conduct campaign analysis and get to the root cause. If they consistently fail to meet the email marketing KPIs, schedule a review session to hear from the team, gather qualitative and quantitative feedback, and revise aspects of your marketing strategy.

It may be that your email KPIs are not aligned with your business goals and where you are in your email marketing journey. The best way to gain clarity and get back on track is to adopt a marketing project management solution like Wrike.

What are the challenges of email marketing metrics?

The main challenge of email marketing metrics is figuring out the fundamental reason why campaigns fail or succeed. Email marketing metrics can show you the numbers, but you must interpret why subscribers took specific actions.

For example, a high click rate on mobile devices but not on larger screens may indicate that your emails aren't optimized for desktop users. However, it may also indicate that most of your market is a younger demographic who mostly use mobile devices.

Verify the conclusions you draw from your results by testing them in subsequent campaigns and seeking feedback from customers, your marketing team, and other stakeholders. Refer to your conclusions with a degree of caution until you're sure of their accuracy and can use them authoritatively in strategy, planning, and other marketing tasks.

The Future of Email Marketing KPIs

As we advance into the digital age, email marketing KPIs are set to evolve. With the rise of AI and machine learning, the way we track and analyze KPIs is expected to undergo a revolution, providing more precise and real-time insights.

AI-powered tools like Phrasee are emerging in the market, which can optimize email subject lines, thereby improving open rates. Machine learning algorithms can analyze large amounts of data to predict consumer behavior, helping businesses to customize their email content for better engagement.

Moreover, with the growing emphasis on privacy and data security, businesses will need to ensure their email marketing practices comply with regulations like GDPR. Tools like Wrike can help businesses manage their email marketing campaigns more efficiently, ensuring compliance while also providing deep insights into campaign performance.

The future will require businesses to adapt to these changes and leverage technological advancements to stay competitive. With Wrike, you can ensure you're always ahead of the curve, thanks to its adaptability and integrations with cutting-edge tools.

How to set email marketing KPIs and metrics in Wrike

Wrike's marketing project management software delivers digital campaign performance insights right into your workspace, helping you monitor critical metrics and real-time progress across email campaigns.

Easily integrate Wrike with your email service provider and enhance collaboration by communicating and storing all email marketing assets in a single source of truth. Kick off your planning with our marketing campaign management template and keep your email KPIs front and center. Get started with a free two-week trial of Wrike today.

Kelechi Udoagwu

Kelechi is a freelance writer and founder of Week of Saturdays, a platform for digital freelancers and remote workers living in Africa.

#Digital Marketing #Marketing-Teams #Marketing Strategies

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There are 2.3 billion YouTube users worldwide, and the platform’s popularity has continued to increase significantly in the past few years. This, combined with the fact that the site is the fourth most visited on the internet, only proves just how much incredible marketing potential YouTube has. Most social media marketers don't spend enough time on video marketing on YouTube. It's often overlooked by those trying to create a successful content strategy because of how complex it is to manage this type of project. There are, however, lots of tools and methods for creating a YouTube marketing strategy that is both competitive and easy to execute. Here’s a guide on making and executing a YouTube marketing strategy that any brand can do. What is a YouTube marketing strategy? YouTube is a powerful platform for marketing. Whether you’re looking to create a video for your audience or to promote your brand, it has plenty of opportunities to achieve your goals. That being said, you do have to create a strategy for your YouTube marketing itself. The YouTube marketing strategy you create should be a carefully executed plan that involves consistent posting and a strong understanding of where you fit into your niche landscape on the platform. Your YouTube marketing strategy can be as detailed or as simple as you need it to be. It often involves planning out what you will create and how you'll create it. Your strategy will also heavily rely on target audience information for decision-making. Many YouTube strategists conduct competitor research at the beginning. You’ll also want to factor in search engine optimization for both YouTube and Google. Other factors go into YouTube marketing strategy off-site that you should be aware of. They include your other online properties such as your website, social media, and other content marketing channels. These will help with promotion and, if you already have an audience built up in one area, it will be easy to translate them to YouTube. If you don't already have an audience of one thousand or more highly engaged participants, you can build one from scratch. Whether you're a startup or an established business, a strong YouTube marketing strategy will help you identify who your content is meant for and what kind of content will help them out the most. In other words, what content will have the most engagement long-term? In a nutshell: a YouTube marketing strategy is a roadmap to achieving your goals for this channel. It should be attainable, realistic, and well-researched. How do you create a YouTube marketing campaign? In 2021, YouTube is full of amazing creators who have figured out how to conquer the algorithm and have been doing so for many years. But that doesn’t mean there isn’t room for one more brand. The good news is that a lot of the legwork has been done for you in terms of learning from beginner mistakes on the site. Here’s the simplest and most effective way to create a YouTube marketing campaign that will cut through the noise. Follow these steps to assert your brand as an expert for your topics, no matter what the competitor landscape looks like: 1. Think long-term You can set a ten-year goal, but this step should be done in a way that works for you. As a general rule of thumb, it takes an average of one to two years to achieve YouTube monetization, which requires a certain amount of watch hours and subscribers for approval. 2. Choose a target audience Who do you think is most likely to find and benefit from your videos? Even if you attract other audiences, your north star for content brainstorming, formatting, and editing will be clear if you nail this from the beginning. Age range, gender identity, and interests are good starting points for your research. Pro tip: If there’s a group of people you can easily reach now with your YouTube content, use them as a jumping-off point for faster channel growth. You’ll eventually reach your long-term audience, but growth is slow in the beginning, so reaching more people immediately is a good idea if it’s easier for you. 3. Strategize distribution Use your channel niche to create a promotion strategy that works best for your brand. Popular promotional channels include: Social media Facebook groups Instagram Stories TikTok teasers Reddit Forums Quora answers Niche blog communities LinkedIn Free virtual and in-person workshops Don’t forget about optimizing for YouTube SEO. This can be done in every aspect of your video, from your topic to your title and description. 4. Consider your content Think about what your target audience wants to see, what your brand needs to promote, and what kinds of topics will do best on this specific marketing channel (hint: education and entertainment are consistently top performers). Then, decide on what type of video you’ll produce. For example, this can be unedited live stream playbacks from virtual events on your other platforms. Or it could be highly edited and original comedy sketches made specifically to rank on YouTube, given what you’ve seen competitors do on the platform already. Whatever format you choose, make sure it aligns with audience expectations based on what’s already out there and also shows off your unique brand of YouTube content. 5. Use a project management tool YouTube video production and distribution is a complex process, which is why a creative project management tool like Wrike is so important to have when you first get started. Whether you’re a solo marketer or working with a hybrid team, the organization and communication features offered by this type of solution are priceless. What is the best way to plan a YouTube marketing campaign? The best way to plan a YouTube marketing campaign is to understand your audience and see what has worked for your brand on other channels in the past. To understand your audience, you need to know what they are looking for when they go on YouTube. Consider what other pieces of content you've published in the past have gone viral for your niche. Look at what topics you've covered on your blog or website and identify what has resonated with them. Then, build your strategy around that. Alternatively, if you're creating a YouTube marketing campaign specifically for a launch, you want to create a series that teases, promotes, and explains what your new product or service does. You also want to consider how your target audience will use the product or service. Then, create content that directly addresses questions they've asked your customer support team. You can also search for comments you've seen on social media that need further explanation or highlight interesting uses for your product they might want to know before buying. Your YouTube marketing campaign planning should begin as soon as you have a launch date. You’ll want to post at least once a week for a month leading up to any important dates that coincide with your campaign. If the campaign is ongoing, make plans to consistently create and post your videos before ever going live on your channel. Consistency is key for establishing an audience when you're just starting on YouTube and for the algorithm itself. Having systems and tools in place now will pay off in dividends in the future. Additionally, you need to consider what's realistic for your team. Plotting out what you need to do and when for each element of your campaign will help everyone visually see the workload they're taking on. This is a prime opportunity for your project management skills to shine. For example, a Gantt chart may help you understand and justify the expense of investing in a contracted video editor now rather than stretching your team too thin later. Decisions like these can only be made if you first have a marketing campaign management strategy in place before moving on to the next phase of your campaign creation. How to assess your YouTube competitors with a SWOT analysis A competitive analysis is a great way to identify areas of improvement and opportunities for your channel. To identify the right competitors to analyze, start with three to five primary keywords. Search for them on YouTube and see which channels come up the most. Then, once you know who you’re comparing your strategy too, you’ll need to do a SWOT analysis. A SWOT analysis is a strategic planning technique that helps identify the various factors that could affect a person or organization's business operations. This procedure involves analyzing multiple layers of the company. It helps identify the potential threats and opportunities that could arise from a business venture or project. For YouTube, this means identifying video content gaps and looking for ways you can do what competitor channels are doing, but better. YouTube managers use the following framework for their analysis: Internal strengths. This can include having a strong project management tool or an in-house team member who has YouTube experience. Build and enhance each of these over time. Internal weaknesses. Time poverty is a common example of this. Mitigate the risks of anything on this list getting in the way of YouTube goals before you launch. Eliminate any you can upfront. External opportunities. You may find that there aren’t direct competitors in your niche on YouTube already, or if they are, they may be producing low-quality content. That’s where you come in. External threats. There may be a lot of competition for your chosen keywords. Problem-solve around these and consider what new problems may arise in the future that you can safeguard against. Can you promote YouTube video campaigns? Yes, you can promote YouTube video campaigns using offsite channels, providing incentives for engagement, and with paid ads. First, create a website or social channels that include links to your video. Blogs with freebies, shops, and behind-the-scenes information are a popular way to attract viewers from your channel to your other branded properties. Next, consider how you’ll reward channel visitors for engaging early and often. YouTube marketing expert Cathrin Manning suggests being engaged with your audience in the comment section of your video the first full hour it goes live. This helps build community and gives people a reason to tune in right away, which is a great ranking boost. YouTube ads are also a great way to reach audiences on other related and non-competing channels. Along those same lines, working with an influencer to create a brand presence on YouTube when you’re just starting may speed up your initial growth. What are YouTube best practices? YouTube best practices are critical to know for business marketing teams who want to overcome common beginner mistakes. Here are the top ones to be aware of: Create a brand account. A brand account is better than a personal account because it allows multiple users to log in at the same time. This is a great way to keep everyone up-to-date with everything that's happening behind the scenes of your channel. Use the analytics. It can be overwhelming at first, but YouTube provides a great dashboard with historical channel data for you to keep tabs on your progress and audience. Their reports include data about your audience size, age range, and viewing preferences. It also shows where the majority of users live, as well as their preferred language and how they engage with your videos down to the second they typically click off. Create for your audience. Go to the comments section of your videos and read through them to see what viewers have to say. Use this data to identify the types of content that your audience is most likely to consume. Then, create video content that fits their needs. Monitor channel growth. Track key metrics such as subscriber count and viewership to see how they measure up against your goals. We recommend tracking these stats at least once per month. Block competitor ads. You can prevent your competitors from displaying ads on your videos by using the Ad Manager feature in Google. Be smart about keywords. Identify the weaknesses and strengths of your competitors in YouTube search based on which keywords they use and the new keywords you’ve chosen. Fill in their knowledge gaps within your content wherever possible. Use every YouTube feature. Maximize the word count for your description and keyword input. Include CTAs in your script and on the video itself. Add posts to your community board to engage your audience in between videos. How to optimize for YouTube By optimizing your channel, you'll be able to attract more followers and appear higher in search for target keywords. This 11-step strategy will help you get started on the right foot with YouTube marketing. Conduct research Watch channels by your favorite brands or competitors and start thinking about how you can use YouTube to promote your product. This will help you develop a content strategy that fits your brand and the landscape your future viewers are already participating in. Understand the algorithm Like Google, YouTube uses various unknown factors to rank videos. Then, it uses an algorithm to recommend the best ones. Even though no one knows for sure which factors affect YouTube SEO, we do know that high-quality production, interesting topics, and entertaining or educational content will rank highly in every category. Over time, you can conduct A/B testing to see which site formats, keyword combinations, and other video elements help your channel get discovered. Create channel art Even before titles, thumbnails are the first thing people see when they search for a video. Using custom art will help your video's thumbnail stand out more. Make sure that the image and title make sense together. And don’t forget your banner. It’s a great place to summarize the primary focus of your channel and introduce your hosts. This space can also be used to promote events or new products. You are also able to link out to your website, social channels, and landing pages at the bottom right-hand corner so design your banner with this in mind. Film a channel trailer A good channel trailer is like a teaser movie for your YouTube brand. It’s best to create one that’s specifically for YouTube and your specific goals for the platform. The entire purpose of a channel trailer is to create a compelling brand statement that will entice new viewers. Draft a content calendar Although you may only post once per week, there are many steps in between coming up with the idea and hitting publish. Relying on memory or habit for this portion, especially if you have a big team, is a recipe for disaster. A content calendar should organize every pre-production, production, and post-production task you have to complete for the coming week, month, and quarter. It should include individual timelines for each phase and some form of accountability among your team. Your content calendar should also be very easy to understand at a glance so that everyone knows the status of these various moving pieces at any given time. Plan out playlists Playlists make your channel easier to navigate but they also help boost your YouTube SEO. Design playlists so that they are cohesive and have a definite progression. For example, you can set up tutorials from beginner to advanced levels. You can also create playlists for partner videos. Outline your videos At the very least, you need to have a clear beginning, middle, and end. Prioritize saying a brief description of your video topic in the first few lines of your script to help with SEO and to let audiences know what to expect. Create a production workflow Templatize your production workflow with a simple task list or within your marketing project management software. YouTube video creation tasks are often repetitive. Some key ones to keep in mind for any video you create are: Brainstorm idea Outline script Define top-of-video CTA Define the end-of-video CTA Create shot list Secure or prep your location Gather props or supplementary inserts Film A roll footage Film B roll footage Edit your video Create your thumbnail Add an SEO optimized title, description, and keywords Schedule your video for publication Promote your video release online Engage with your audience during and after video publication Strategize when and how you post A good time to post is when there’s a high amount of engagement and viewership. This step can be easily done using your channel analytics. You can also schedule videos for release in advance from the Creator Studio or another tool like Hootsuite. Tools like these help keep your videos consistent and on auto-pilot. Add supporting features Adding captions to your videos will make them accessible to non-native speakers and those with hearing impairments. YouTube offers a Creator Studio feature that allows you to view the top languages your subtitles are typically used by subscribers which helps with market research too. If you’ve put the time and effort into creating a video, having your transcript translated is worth it. You can also add clickable links through cards and end screens that give additional information or offers. Assess your performance Take a moment to review your past videos and subscriptions to see what drives your audiences’ attention. Make a note of patterns you see among your top-performing video topics, thumbnails, and formats. Later on, you can replicate your most successful elements in future videos. Not sure what other KPIs to look out for? Changes in subscriber count, audience demographics, and video playback locations are a great place to start. Comments sections are also ripe with audience feedback. Some are more helpful than others but tracking constructive criticism over time will help reveal creative new ideas. Although time-consuming, it’s important to learn how people are talking about your video and what they think about your channel to help make decisions in the future. How does the YouTube algorithm work? YouTube relies on its algorithm to identify high-quality videos that best match each search query. How does it determine quality and match? Every element of your video is a factor in its ranking. That includes everything from what you say in the video to what colors you use in your thumbnail. It also includes direct audience feedback from the number of likes, comments, and subscriptions your channel as a whole earns. If a video doesn’t immediately gain traction after it’s posted, the good news is that YouTube may begin showing it more in search results later on once your reputation with the algorithm is established. Pro tip: If you're familiar with Google SEO, you’ll find that a lot of these optimization practices still apply here on YouTube. How to manage your video marketing campaign with Wrike Wrike is a professional services management software that can handle the complexities of a YouTube marketing strategy for a single person or large teams. Wrike makes it easy to visually break up your entire production process into separate phases. You can use color coding and Gantt charts to illustrate your project roadmap. This is especially helpful if you’ve got more than one video in production at a time, which is often the case for creators who choose to batch shoot. Wrike also offers workflow templates that make it easy to carry out miniature projects within your projects. For example, you may find that your YouTube video editing process involves cutting out pauses, cleaning up audio, and color correction. You can add all of these steps to a repeatable workflow template specifically for video editing that teams and partners can reference for every new project. And because there are many different tasks involved with YouTube video creation, you’ll want to stay on top of each of them with individual task assignments that include details such as descriptions, approvals, and individual due dates. The tasks within Wrike are also great communication tools because users can chat in one central location about the task they're referring to in that very same task assignment. That way if anyone else joins the conversation later on they easily catch up with what's been said and everyone stays on the same page. And finally, Wrike offers useful app integrations such as Adobe Premiere that make it easy to provide proofing and approval for every new video. Ready to get started on your YouTube marketing strategy? Begin Wrike’s two-week free trial to set your channel up for success with organization and communication tools that will put you ahead of the competition.

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Email Marketing KPIs & Metrics You Need to Know

What are email marketing KPIs?

When do you set email marketing KPIs?

Common mistakes with KPIs for email marketing

1. Ignoring the Customer Journey

2. Neglecting List Health

3. Overlooking Mobile Optimization

4. Not Testing Enough

5. Failing to Analyze and Adjust

Tools for Monitoring Email Marketing KPIs

How do you set email marketing KPIs?

Types of email marketing KPIs

Bounce rate

Email delivery rate

Open rate

Click-through rate

Conversion rate

List growth rate

Email sharing/forwarding rate

Overall ROI

Spam complaint rate

Device statistics

How to monitor email marketing metrics

How your email marketing campaigns perform over time

How your email marketing campaigns perform compared to each other

How your email marketing campaigns perform compared to the industry standard

How do you conduct an email campaign marketing analysis?

What happens when email marketing KPIs haven't been met?

What are the challenges of email marketing metrics?

The Future of Email Marketing KPIs

How to set email marketing KPIs and metrics in Wrike

Kelechi Udoagwu

Related articles

Omnichannel Marketing Ultimate Guide

How to Plan a YouTube Marketing Strategy

The Definitive Guide to Global Marketing Strategy

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