Analytics always feels like the underdog category to me. Analytics aren’t flashy, and they aren’t the first thing someone adds to the project priority list — but they are critical for long-term, substantial, repeatable success.
Powerful teams create access to the information they need to make better decisions and improve processes. They look at the numbers, and then look at them again.
One of the things that really sets Wrike apart from others in our category is the customization of our analytics. We’re not talking simple reporting; we’re talking about the ability to turn data into a strategic advantage. And that’s exactly what these finalists in the 2025 Wrike Elite 100 did.
Are you ready to learn how leading teams use Wrike’s analytics tools to stay ahead of the curve? Let’s dive in and hear from seven customers who secured a spot in our Analytics category.
Making analytics the backbone of strategic decisions
For Minnesota’s professional football team, Wrike goes one step further than project tracking to form the bedrock for confident decision making. Brooke Beuthling, Manager of Advanced Analytics, and Caitlin Henry, Senior Strategic Project Manager, took top marks in the Analytics category by significantly elevating the team’s analytics game.
Both analytics experts worked hard to transform dashboards into tools for pitching headcount, prioritizing work by impact, and planning capacity for creative teams. They did this by keeping Wrike as their single source of truth for all work.
“We collaborate in Wrike for everything — from team meetings and simple to-dos to managing events and strategic initiatives that drive the business forward.”
Thanks to Wrike, the business strategy and analytics team proactively share insights, keeping projects on track and ensuring every milestone is met. By leaning into capacity planning and resource allocation, the team can avoid burnout, justify new roles, and maximize their impact. And every project brief is backed by the manager’s data-driven insights.
Brooke and Caitlin have used Wrike to transform this professional team into an analytics machine, equipping it with the clarity needed to win — on and off the field.
Turning 5 years of data into faster decisions
Stephanie Bannister, Director of the Project Management Office at HP Hood, has built a culture where data is collected, analyzed, and effectively translated into action. Using over five years of Wrike data, Stephanie and her team have developed sophisticated dashboards that track actual time versus estimated time, utilization, and performance across hundreds of team members.
These dashboards have informed staffing decisions, identified bottlenecks, and helped program managers to pivot quickly based on real-time insights. Stephanie’s commitment to data integrity means her reports are trusted at every level, from after-action reviews to portfolio-level planning. Stephanie and her team have leveraged Wrike’s advanced analytics tools to develop dashboards that offer real-time visibility into hours logged, progress against timelines, and resource allocation.
By rolling up program-specific views and developing skills matrices, Stephanie makes sure the right people are assigned to the right work. Her work has turned Wrike into HP Hood’s central decision-making hub, reducing wasted effort and drastically cutting project delivery time.
Bringing order to enterprise IT
We all know growth can be taxing, especially in IT. Jeff Bond, Manager of IT Project Management at Yuhaaviatam of San Manuel Nation, noticed his team was overwhelmed by last-minute tasks and shifting priorities — so he came up with a solution.
Having been in growth mode for several years, Yuhaaviatam’s IT department was tasked with competing tasks and projects that overdrew vital resources. Tasks were assigned at the 11th hour, forcing team members to shift focus, reprioritize efforts, or work extended hours to accommodate the chaotic workflow. Unfortunately, this led to frustration and inconvenience.
That’s when Jeff stepped in. He built a robust resource management process in Wrike, secured leadership buy-in, and trained teams to log effort hours for every task, resulting in significant cost and time savings. How exactly? He used analytics boards and workload charts to give leadership clear visibility into team capacity.
As a large enterprise, Yuhaaviatam has a proportionally large IT department that includes networking, systems engineering, infrastructure, database administration, and IT finance, among others. Wrike’s analytics and reporting tools have brought these disparate teams together. By standardizing collaboration across IT verticals, Jeff has created a repeatable and scalable process that boosts morale while maintaining laser-like focus on strategic initiatives.
Inspiring adoption through compelling visuals
Sarah Fischer, Marketing Automation Manager in Marketing Ops at Pearson, knows that great analytics can inspire real change. By creating custom dashboards that analyzed year-over-year trends in project volume, Sarah was able to visualize (and show leadership) a clear increase in demand for creative work.
And, once leadership members were able to see that increase, it provided justification to approve additional resources for the Creative Team. That type of transparency can be transformative for an organization, helping to meet demand and deliver results at scale.
Sarah also developed a custom standup report that provides clear, up-to-date visibility into project progress. This report highlights all active tasks, owners, deadlines, and priority action items for each week. Sarah explained, “Teams use it during their weekly standup meetings to review status, identify blockers, and assign next steps, which keeps everyone aligned, accountable, and focused on hitting their deadlines.”
Additionally, Sarah built a comprehensive workload dashboard to monitor project demands that fluctuate seasonally. The Design Director can then see real-time capacity across all teams, spot when one team is overloaded, and proactively shift work to another team or bring in more help through cross-tagging tasks.
As a result of our analytics processes, we’ve been able to balance workloads more efficiently and ensure projects stay on schedule without burning out any single team.
Sarah Fischer, Marketing Automation Manager, Pearson
Sarah’s analytics efforts have played a massive role in aligning Pearson leadership and teams around shared priorities, particularly during high-pressure moments such as web platform migrations. These successes have inspired other teams to adopt Wrike, expanding its impact across the organization.
Driving commercial impact with cross-functional dashboards
Jerickson Russel Maglalang, manager at TSA Group in Australia, used Wrike’s analytics tools to master the art of commercial decision making. He spearheaded efforts to track key metrics performance and manage action plans.
Jerickson recounted, “We leveraged Wrike’s custom dashboards to consolidate data across multiple workstreams, enabling us to make informed decisions in three key areas.”
The TSA Group team used Wrike’s analytics to track the conversion rates of different sales campaigns. “By filtering data by region and product type, we identified that South Australia was consistently exceeding targets, while Brisbane was underperforming,” Jerickson explained. “This insight led to a strategic reallocation of marketing resources and sales incentives, which helped stabilize Brisbane’s performance in the following cycle.”
cThose concrete results show just how impactful Wrike’s analytics tools can be. Jerickson’s real-time dashboards and automated reports keep projects on track, while workload views help balance tasks and reduce burnout. 
Now, the leadership team at TSA Group has instant visibility into KPIs across departments. By positioning Wrike as the single source of truth, Jerickson has improved collaboration across his team.
Blending Wrike analytics with business intelligence
Rounding out our Analytics finalists, we have Lindsay Ventress, Principal Consultant at EcoAct, Schneider Electric. By building a suite of reports for regional teams, Lindsay tracks utilization rates and margin forecasting, helping project managers ensure their efforts align with budgets and targets.
Lindsay’s health-check dashboards provide quick insights, highlighting issues that need resolution and keeping teams focused on what matters most. Her reports are the backbone of monthly revenue calculations, blending Wrike analytics with Excel and Power Query for comprehensive business intelligence.
And if that wasn’t enough, Lindsay’s insights have also helped shape our future innovations here at Wrike, providing our development team with actionable feedback to help make our product better. Thanks, Lindsay!
Are you ready to learn more about the Elite 100 and our finalists’ processes? Check out our Orchestration and Innovation finalists in our previous posts, and stay tuned for more stories from other categories!
