Marketing Archives | Page 7 of 146

Marketing 3 min read

The History of the Word 'Hack' (Infographic)

Odds are, the word hack immediately brings to mind either cybercrime and stolen passwords or tech shortcuts and everyday timesavers. But did you know the word's history stretches far back into the middle ages, centuries before computers and the internet? It first appears as early as the year 1200, meaning "to cut roughly, with chopping

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Marketing 10 min read

7 Stereotypes About Creatives Overheard Around the Office

We’ve collected the seven top stereotypes about creatives overheard around the office with some easy tactics to debunk them.

Marketing 7 min read

What Is Digital Asset Management (DAM) & Why Should Marketers Care?

Digital asset management helps teams organize virtual images and files crucial to production and project management. Find out how your teams can benefit from (DAM) digital asset management with Wrike.

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Marketing 5 min read

7 Secrets of the Best Marketing Operations Teams

By Lynn Hunsaker and Gary Katz, President/CEO and Chairman/Chief Strategy Officer, respectively, of Marketing Operations Partners Value creation is the ultimate measure of success in business: value to customers, shareholders, alliances, employees, and the community at-large. In the quest to be best, follow the money, or better yet, be the one that enables value (money, capability,

Marketing 10 min read

Why Won't People Fill Out My Creative Brief?

A solid creative brief helps bypass design disasters, but getting all the information you need isn’t always easy.

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Marketing 10 min read

Digital Marketing Skills You Need To Succeed

Honing your digital marketing skills is the key to campaign success. Here are 10 of the most valuable marketing skills, from analytics to social media and beyond.

Marketing 3 min read

Anatomy of the Perfect Blog Post (Infographic)

Blogging may seem like one of the easier ways to market your product or your service, but if you’ve ever found yourself staring down a blank page, you know it’s not as simple as it looks. There are many factors that go into a successful post, from length, imagery, subheads, social sharing messages, and much

Marketing 5 min read

Marketing Operations: A Primer on the Fastest Growing Role in Business

For businesses looking to stretch their marketing dollars, marketing operations is a hot topic. In order to keep up with the current speed of business, organizations need to leverage technology and gain insight into customer needs and business performance. And while marketing operations has quickly become the fastest-growing role in business, there are still plenty of

Marketing 3 min read

11 "Internet of Things" Startups to Watch (Infographic)

It's poised to become the largest device market in the world. One research group estimates that by 2019, it will be more than double the size of the smartphone, PC, tablet, connected car, and wearable markets combined. Samsung even pledged a funding pool of more than $100 million for startups that want to help build the

Marketing 3 min read

How to Automate Marketing Project Creation with Duplication

It's Friday afternoon and a new project has just landed in your lap: a new banner for SXSW must be submitted by Tuesday, and yet you're still dealing with your backlog of work from this week. To get the banner done quickly, you'll probably have to copy and paste all the information from the tasks

Marketing 5 min read

65 Essential Tools for Digital Marketers

Marketers are a busy bunch. Every day they manage a slew of projects, campaigns, and clients, all while coordinating efforts with other teams and immediately reacting to change. The right tools can make a marketer's life a lot easier, but with the overwhelming number of options, where do you start? Take a look at our list

Marketing 10 min read

The Ultimate Guide to Performance-Based Marketing

What is performance marketing? Is it right for your business? Discover the pros and cons of performance-based marketing and how to measure results with Wrike.

Marketing 10 min read

7 Psychological Triggers Every Marketer Should Master

Marketers can employ a number of techniques to drive people to take action, but nothing is more effective yet nuanced than using psychological triggers.

Marketing 10 min read

The Ultimate Guide to Marketing Information Management

Smart business owners know how important a marketing information management strategy is to taking control of their research and reaching business success.

Marketing 3 min read

Origin of the #Hashtag in Social Media (Infographic)

There's a global phenomenon in town, and it seems like it's here to stay. Yes, I'm talking about the hashtag. It existed under the alias "Octothorpe" long before Twitter was born, and it has recently risen to prominence as an easy way to insert yourself into any online conversation. What is the hashtag? Where did it

Marketing 10 min read

7 Marketing Trends You Can’t Ignore in 2018

The new year is the perfect time to try some new marketing techniques and experiments. Here are 7 big trends for 2018.

Marketing 3 min read

7 Resolutions All Marketers Should Make for a Successful 2017

Time moves fast—but the marketing industry moves even faster. Changing customer needs, new campaign management tools and technologies, and emerging trends make it difficult to keep up and continue serving up fresh campaigns. Now that 2017 is here, it’s time for marketers everywhere to review their strategies and make some new resolutions. What should you focus

Marketing 3 min read

New Report Released: How Marketers Get Things Done: The State of Agile Marketing in 2016

The old-fashioned way of working is quickly becoming outdated and inefficient. Working set hours, coming into the office everyday, and sitting at standard cubicles has all become obsolete as mobile productivity and remote work continues to spread. With work management evolving, marketers are pushing hard to keep up. Adapting standard methodologies, such as Agile, establishes

Marketing 3 min read

State of Marketing Operations and MarTech in 2015

The marketing technology and marketing operations landscapes are shifting rapidly, as marketing departments adapt to an increasingly digital world and tech-savvy consumers. Find out the current trends, strategies, and common practices for many marketing ops and martech professionals with this collection of current statistics, to help you build your martech stack. 1. Marketing Operations Statistics 64% of

Marketing 3 min read

6 Top Marketing Trends for 2015 (Infographic)

2015 is upon us! (Can you believe it?) Time moves fast, but the marketing industry moves even faster. Alongside constantly changing customer needs, marketing teams have to cope with new technologies and trends popping up every day, or risk being left behind. In our latest infographic, we’ve compiled six top trends that all marketers should watch