Wrike Blog
Christine Royston

Christine Royston

Chief Marketing Officer at Wrike

Christine Royston serves as Wrike’s Chief Marketing Officer and is responsible for overseeing the global marketing strategy and programs. Christine joined Wrike with more than 20 years of B2B enterprise marketing experience and is focused on driving a customer-first strategy and enterprise growth.

Leadership 7 min read

The ‘why’ behind our marketing team’s push for AI

Wrike CMO Christine Royston kicks off a new AI series with a look into how Wrike’s marketing team set bold AI goals and empowered marketers.

News 7 min read

Make work flow: Register for Collaborate 2025!

Just one week to go until Collaborate 2025, our eighth annual work management conference! Take a peek at our agenda and register today for access.

AI 5 min read

Webinar: How marketing leaders use AI to make work flow

The latest MarketingProfs webinar, sponsored by Wrike, explored how AI is reshaping the future of work — and how marketers can keep up.

Productivity 5 min read

Beyond the AI hype: Lessons from Wrike customers on driving everyday productivity

CMO Christine Royston shares three lessons from Wrike customers on using AI for real productivity gains. Learn how leaders embed AI, empower teams, and more.

AI 10 min read

Closing the creativity-productivity gap with AI

Discover how Wrike AI empowers marketing teams to bridge the gap between creativity and productivity, with insights from Wrike’s latest survey on agentic AI.

Leadership 7 min read

Unleashing human ingenuity: Empowering creative teams in the age of AI

Wrike’s CMO outlines how creative operations leaders are optimizing workflows, adopting AI agents, and balancing human creativity for maximum efficiency and brand impact.

Marketing 5 min read

From metrics to momentum: The CMO’s role in go-to-market alignment

Learn from Wrike CMO Christine Royston how top CMOs align go-to-market strategy across teams, drive KPIs beyond marketing, leverage AI, and lead true impact throughout the customer lifecycle.

Collaboration 7 min read

From good to game changing: The power play of human instinct + AI speed in 2025

Wrike CMO Christine Royston shares her actionable playbook for blending human instinct and AI-powered speed.

Marketing 7 min read

The 2025 marketing trends that will help your team hit their goals

Discover the marketing trends Wrike CMO Christine Royston is focusing on in annual planning — and how you can put collaborative work management to work for you.

Marketing 7 min read

Wrike’s CMO shares inside tips for marketing to marketers

Drawing on years of experience marketing to marketers, Wrike’s CMO Christine Royston offers tips for reaching a critical demographic.

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