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What Is Organic Digital Marketing?

There are lots of different types of digital marketing, but generally, they can be grouped into two types — paid and organic digital marketing. It’s important to understand how these groups differ and how they may play a part in your organization’s digital marketing strategy.

In this FAQ, let’s look at organic digital marketing specifically and some examples of this area.

What does organic digital marketing mean?

When you think of the word ‘organic,’ what other words spring to mind? Natural, authentic, simple? These are the ideas you should remember when you think about your organic digital marketing strategy

Organic marketing bases its methods on building business relationships over time, using authenticity and value-based content to gain trust, rather than relying on paid advertisements. An organic marketing campaign, therefore, is one that you do not spend money on directly promoting. 

This doesn’t mean that you don’t spend any money at all on organic marketing. Your team would obviously still use funds in the process, like investing in marketing tools and software, for example. You just would not spend any money boosting a specific piece of content.

The difference between paid and organic digital marketing

The difference between paid and organic digital marketing is simple — paid digital marketing uses paid ads, whereas organic digital marketing does not. 

Organic digital marketing focuses on building traffic to your website or social media pages over time. Paid digital marketing uses money-driven methods to target, reach, and convert users fast.

Examples of organic digital marketing

Some examples of organic digital marketing in action could include:

  • Blog posts
  • Search engine optimization (SEO)
  • eBooks and whitepapers
  • Unpaid social media updates
  • Email marketing

Many of these kinds of digital marketing efforts could also be used in paid marketing. If your marketing team decides it’s worth putting some spend behind promoting them, they would be considered paid ads and not organic.

Further reading

What Is CPA in Digital Marketing?

blog post

The Ultimate Guide to SEO Project Management

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How to Track Your Digital Channels With Digital Marketing KPIs


Digital Marketing Campaign Management