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What Is Integrated Digital Marketing?

Integrated digital marketing refers to a marketing approach in which a business brings together multiple strategies to put out a single message.

There are many forms of digital marketing, each one offering a way for a business to make an impression on potential customers.

Some companies might take a singular approach and pour all of their resources into, say, social media marketing. However, many prefer to blend several digital marketing efforts into one streamlined workflow since by diversifying, you increase your chances of hitting your target market.

If you put all of your eggs in the social media basket, you run the risk of missing out on customers who don’t use social media. The same goes for email marketing, content marketing, and pay-per-click advertising campaigns.

In theory, combining these digital marketing tactics should yield greater results, as it gives off a sense of brand identity and cohesion. When, as a customer, you read entertaining content from a company and also notice that they pop up in your social media feed regularly, you’re more likely to have them fresh in your mind.

This could influence customers on the fence about a purchase to go with your company over your competitors. So what are some of the avenues to target with an integrated digital marketing approach?

Search engines

If you’re looking to boost your company’s online presence and reputation, then popping up in web searches is a good way to go about it. How can you boost your online ranking? Through search engine optimization (SEO).

SEO refers to how well your content and website perform online, and there are several tips and tricks you can use to climb the rankings. These include adding keywords to blog posts, building links to and from high-authority sites, and putting out quality content to satisfy Google’s algorithm.

Paid ads

Paid ads are another channel to think about for effective integrated digital marketing. Advertising can take many forms, from social media ads to banner ads and more.

With paid advertising, your goal is to draw customers in with striking visuals or compelling copy. Combined with other forms of digital marketing, ads can add to your overall online presence and conversion rate.

Social media

Social media has become one of the most significant digital marketing channels in recent years. There’s a market of billions of people across dozens of platforms.

To be successful with social media marketing, you need to appear authentic and create a brand voice that carries throughout your marketing efforts.

Further reading

Digital Marketing Strategy Frameworks

blog post

The Definitive Guide to Multi-Channel Marketing

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The Ultimate Guide to SEO Project Management


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