What Is a Digital Marketing Proposal?

The technological nature of digital marketing means you don’t have to deal with a ton of documentation, right? Wrong. Though you won’t be shuffling through paper files, you still need to manage multiple online documents, from digital marketing templates to plans and proposals.

The definition of digital marketing proposal

A digital marketing proposal is a document created by a digital marketing agency or consultant to promote their available digital marketing services to potential clients. These services could incorporate the following areas:

Search engine optimization (SEO)
Pay-per-click advertising (PPC)
Social media marketing
Inbound marketing
Website design

Think of it as a sales pitch, in which the seller is trying to convince a prospective buyer to purchase their product.

Why is a digital marketing proposal important?

To attract potential clients, it is necessary to provide a digital marketing proposal that outlines the services and their corresponding costs.

An efficient digital marketing proposal will enable your digital marketing agency to effectively market a range of services, such as keyword research, digital marketing strategies, social media marketing, and content marketing, to potential clients.

How to write a marketing proposal

When writing your digital marketing proposal, it’s best to be as detailed as possible. Here’s a checklist you can use to guide you through the process. Each of these elements is crucial to be included in your proposal.

Scope of work

Rather than creating an exhaustive list of services, you should tailor your digital marketing proposal to your prospective client. Think about what they need and develop a marketing strategy that outlines how you will use your services to tackle their specific pain points.

Cost

This is an essential element as buyers will always be concerned with price. Consultants tend to charge by the hour, so it’s important to include your hourly rates. You should also determine a payment schedule — some marketing professionals may choose to receive a monthly fee. Others prefer to send one overall invoice, especially if the proposal relates to a standalone project.

Timeframe

If you are promising to deliver results for a particular project or marketing campaign, you need to be clear on when you can provide these deliverables. Add defined start and end dates, as well as project milestones, so your client knows when to expect progress updates and final outcomes. Consider including a Gantt chart to boost timeline visibility.

Success metrics

How will your client measure the performance of your digital marketing activities? How do you determine if your methods are successful? Again, a visual aid would be useful here — colorful graphs and bar charts will make your proposed solution stand out with statistics and resonate more with your audience.

Case studies

Don’t just tell clients how you can improve their marketing efforts — show them. Your digital marketing proposal should include at least one case study of a company similar to their own, in which you delivered tangible results, e.g, increased the number of monthly site visitors by 50%.

What is a digital marketing proposal template?

As a marketing expert, it's essential to utilize digital tools that facilitate the creation of digital marketing proposals, expediting the deal closure process. A digital marketing proposal template serves as a blueprint document for crafting a customized proposal.

Having a customizable and visually captivating template is quite important. Customization streamlines your workflow, while a visually appealing format enhances your brand image and persuades potential clients to work with you.

Empower your digital marketing efforts with Wrike

Wrike allows you to manage every aspect of your marketing efforts in one place. From campaign management to visualizing important KPIs, you can streamline all your work and boost your productivity effortlessly.

You can add and share your digital marketing proposals for the relevant projects with all the stakeholders in real-time. You can unlock a free trial today and take your marketing campaigns to the next level.