Digital Marketing Guide
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What Is a Digital Marketing Proposal?

The technological nature of digital marketing means you don’t have to deal with a ton of documentation, right? Wrong. Though you won’t be shuffling through paper files, you still need to manage multiple online documents, from digital marketing templates to plans and proposals. 

So, what exactly is a digital marketing proposal? It is a document created by a digital marketing firm or consultant to promote their available services to potential clients. These services could incorporate the following areas:

  • Search engine optimization (SEO)
  • Pay-per-click advertising (PPC)
  • Social media marketing
  • Inbound marketing
  • Website design

Think of it as a sales pitch, in which the seller is trying to convince a prospective buyer to purchase their product.

What goes into a digital marketing proposal?

When writing your digital marketing proposal, it’s best to be as detailed as possible. Here’s a checklist you can use to guide you through the process.

Scope of work

Rather than creating an exhaustive list of services, you should tailor your digital marketing proposal to your prospective client. Think about what they need and develop a strategy that outlines how you will use your services to tackle their specific pain points.


This is an essential element as buyers will always be concerned with price. Consultants tend to charge by the hour, so it’s important to include your hourly rates. You should also determine a payment schedule — some marketing professionals may choose to receive a monthly fee. Others prefer to send one overall invoice, especially if the proposal relates to a standalone project.


If you are promising to deliver results for a particular project or campaign, you need to be clear on when you can provide these deliverables. Add defined start and end dates, as well as project milestones, so your client knows when to expect progress updates and final outcomes. Consider including a Gantt chart to boost timeline visibility.

Success metrics

How will your client measure the performance of your digital marketing activities? How do you determine if your methods are successful? Again, a visual aid would be useful here — colorful graphs and bar charts will make your proposed statistics stand out and resonate more with your audience.

Case studies

Don’t just tell clients how you can improve their marketing efforts — show them. Your digital marketing proposal should include at least one case study of a company similar to their own, in which you delivered tangible results, e.g, increased the number of monthly site visitors by 50%. 

For more information on how to plan digital marketing projects, check out Wrike’s platform.

Further reading

Digital Marketing Plan


Digital Marketing Strategy Frameworks

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