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What Is Digital Marketing Content Management?

Digital marketing content management (MCM) is a type of software that organizes online content and provides insights on engagement. 

Content management systems (CMS) have grown in popularity in recent years, in no small part due to the COVID-19 pandemic. Companies have been forced to adapt as a result of industry-wide digital transformation, which has seen many businesses go bust as they struggle to keep up.

Most consumers in this digital age prefer to consume content from their mobile device or tablet, which is why online content is king.

With CMS software, you can streamline your content creation so that various team members can contribute and collaborate on blog posts, articles, web pages, and more. These platforms also help companies manage their social media content since this is often instrumental for drumming up business and generating new leads.

The benefits of digital marketing content management systems

One of the main reasons to tighten up your digital marketing content management is to stay on top of everything you release. Content is key for a company’s growth as it adds (often free) value to customers, which increases interest and ideally converts to clicks and sales.

With a CMS, you can automate some of your content creation processes, which means you can churn out content across several platforms without breaking a sweat.

CMS also allows you to optimize your content by integrating social media actions such as Facebook ‘likes’ and Twitter ‘retweets.’ This can boost the reach of your content and lighten your marketing load.

Many digital marketing content management systems will also have collaborative features. For example, with some software suites, you can assign tasks to various team members so that everyone is on the same page. This omits the need for constant back-and-forth emails and confusion around what each person needs to work on.

In short, a CMS unifies your content creation team allowing for close collaboration but also better diffusion across various platforms. It tightens up the process of making content while ensuring it reaches a wide audience.

CMS features

To give you an idea of what you can expect with a CMS, here are a few common features:

  •  Workflow automation 
  •  Collaboration tools 
  •  Data protection 
  •  Cross-channel content creation 
  •  Various APIs
  •  Content and marketing analytics 
  •  Social media integration
Further reading

What Is B2C Digital Marketing?


How to Create a Digital Marketing Strategy


Digital Marketing vs. Social Media Marketing - What Is the Difference?


Digital Marketing Tools and Software