Think back to the last three jobs you had. Each organization had a completely different way of working, right? Every working environment is entirely unique, whether it’s the chain of command, the documentation, or the language used. So why would we think one-size-fits-all work management software is a good idea? 

At Wrike, we know better. Our software powers more than 20,000 organizations around the world with 2.4m users in almost every field or industry. Over the last 17 years, we’ve learned that our platform needs to be powerful and adaptable. That’s why we made Wrike the most versatile work management software solution on the market. 

Keen to learn more? Let’s take you on a tour of Wrike’s industry-leading customization, demonstrating its technical superiority and its immense potential for real-world ROI. 

Try Wrike for free

Why is customization so important?

If 2023 has taught us anything, it’s that mastering efficiency is key to navigating this economically uncertain era successfully. CEOs from Meta, Apple, Ford, and more have discussed creating a “Year of Efficiency” by streamlining business processes, accelerating delivery, and cutting unnecessary costs. 

Wrike groundbreaking 2023 Efficiency Report confirmed this, outlining that 77% of organizations are prioritizing efficiency this year. Plus, 82% of leaders feel that investing in new project management and work management solutions is the most effective way to improve efficiency.

However, the success of this effort is heavily dependent on the type of work management solution you choose. If you select a generic platform you may find yourself wasting precious time trying to bend fixed software around your flexible working environment. This could mean repeating information, duplicating tasks, or complicating already complex projects. We call this the “Dark Matter of Work” and it can cost businesses a staggering $52m a year.

The answer? An all-in-one work management solution that is versatile, efficient, and entirely customizable to your way of working. That platform is Wrike.

How is Wrike different from its competitors?

1. Custom item types

Wrike introduced custom item types last year and it quickly became one of the most talked-about features in the industry. While others have tried to develop similar capabilities, none have come close to emulating Wrike’s intelligence-led solution. 

Custom item types allow users to create their own type of work (beyond standard tasks and projects) to reflect their internal language, team processes, and business logic. These can then be replicated, automated, and reported on as needed. 

This means that marketing teams can create campaigns, assets, and briefs while their colleagues in HR can cycle through job descriptions, candidate profiles, and résumé analyses. Creating department-specific work types like this makes day-to-day activities far more efficient and easy. It’s like having bespoke project management software, without having to pay for expensive software engineering. 

2. Space-level configuration

Adapting individual work items is incredibly useful for streamlining and expediting everyday tasks, but Wrike has taken customization even higher. It now offers both account-level configuration and space-level configuration so you can adapt Wrike from the top down, to suit your entire enterprise.

What does this versatility look like in real life? Teams and departments can tailor their Wrike account by creating unique spaces with their own folder structures, custom fields, intake flow, automated workflows, custom item types, and more. Space-level automations and workflows can unite and accelerate all of these individual teams’ processes while maintaining their unique way of working.

Wrike is currently the only platform on the market that equips its customers with this functionality. Without it, teams have to default to the same workflow options with the same statuses and labels — somewhat defeating the purpose of account-level customization.

3. Custom access roles

Data protection has never been a higher priority, with most organizations expected to maintain stringent internal and external controls. Wrike recognizes this with the ability to create custom access roles, which manage access via certain rights-based roles like “Editor” or “View-only access.” Every user’s experience can be further tailored with specific permissions based on more than 50 different criteria.

Custom user types are useful for teams that would like to differentiate between users such as clients, contractors, or colleagues. Each of these users may be best suited to different levels of access and control, including the ability to delete folders, add files, or share documents. All of this is easily catered for using custom user types.   

Try Wrike for free

How can Wrike customization help my team to excel?

Out of the box, Wrike is the most powerful work management platform on the market. It provides one centralized source of truth, a toolbox of time-saving features, and advanced automation and AI functionality. As an all-in-one platform, Wrike can help you slash tech stacks and cut work complexity while keeping favorite apps like Slack and Google.

Customization turbocharges Wrike’s platform, bringing its competition-beating capabilities and industry-leading versatility to a whole new level. Configuration is also easy to implement, offering immediate benefits such as:

Scalability: As an organization grows, its work inevitably becomes more complex. Space-level configuration makes scaling much smoother because every team’s controls can be separated, allowing them to do their best work unimpeded by rigid organization-wide rules. This fosters the versatility and flexibility needed to survive and thrive in an unpredictable economy.

Governance: While customization is extremely useful for streamlining work and accelerating delivery, governance is also important, especially in global organizations. With Wrike, executives can mandate and modify account-level controls to be administered to the entire business, making processes and standards uniform, easily replicated, and pre-approved.

Ease of use:  One of the biggest benefits of this type of versatility is that it simplifies even the most complex work. Space-level controls personalize teams’ experiences and allow them to reflect their internal processes, while account-level configurations like custom item types and custom fields help day-to-day users navigate the platform and complete their work fast. 

You don’t have to take our word for it either: Leading global market research company Forrester Consulting recently delivered a Total Economic Impact™ (TEI) study that proved that Wrike can deliver 396% return on investment (ROI) over three years. 

How does one customizable platform deliver such incredible ROI? By boosting efficiency for organizations, helping teams to eliminate wasted time, automate low-value work, illuminate operations, supercharge collaboration, and leave competitors in the dust. 

If you’d like to see Wrike’s customization and versatility in action, start a free two-week trial now. You’ll soon discover that there’s no solution more configurable, versatile, or powerful than Wrike.

Try Wrike for free