Google for Work Partner PremierFounded in 1999, Roadside Multimedia started as a small firm offering simple solutions to the complex world of marketing. Through twists, turns, and the occasional hair-pulling, they've come out on top of their game. When they began to struggle with managing projects and flexibility, they turned to Google for Work + Wrike for a streamlined workflow. We spoke to founder Chris Mackey about how the use of both tools has helped them create a system where all projects are managed seamlessly.

1. Tell us about your team and the role it plays in your company.

 We are a website design and marketing team of around 30 people that primarily focuses on dentists and dental marketing. We’ve been using Wrike for close to 3 years to manage both projects and ongoing monthly marketing budgets. We found that using Wrike, Google Apps, and Batchbook CRM we were able to eliminate using Salesforce — which was both expensive and yet still very frustrating and time consuming to customize to our needs.

Google for Work

2. What were the goals that led you to connect Wrike and Google for Work?

 We wanted flexibility and the ability to manage many clients and projects at once. We found that most project management software was made for fewer clients and projects. Working with the folders in Wrike and being able to measure work done during different time periods was easy. By using Google spreadsheets and documents, we were able to create a system that could manage our workflow well and improve our communication regarding clients within our team to keep things on track for each project.

3. How have Wrike + Google Apps helped your team reach its goals?

 Our goals are pretty straightforward: complete a set amount of work each month per client and complete specific projects as sold within a specific budget. All of our work is collaborative. So being able to immediately see the status of a project, communications with the clients, and the time spent on each task has made tracking our progress and success possible. We can work in different parts of the country and different parts of the world and all be on the same page. Priceless!

4. What improvements have you seen since implementing Wrike + Google Apps?

 Wrike and Google Apps have made project management simple and organized for us. We are able to replicate dynamic systems quickly by using templates, folder organization, and Google spreadsheet calculations. This has eliminated the need for a software programmer, which has saved us thousands of dollars. It has also empowered our project managers with the tools they need to be organized and successful (and happier!). We have eliminated the time that was being wasted searching for information and funneled that directly into productivity for our clients.

How are you using Google for Work + Wrike to power your productivity? Share your story in the comments.

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