FootSteps Marketing— a digital marketing agency that specializes in providing websites and services to retailers in the hardware, outdoor, or archery industries — took time to share their experience using the integrations between Wrike and Google for Work.
Their main focus as a company is partnering with larger organizations to provide affordable marketing solutions for their members and retailers, so they need the right tools in place to help their team work efficiently. This how Google for Work and Wrike have helped them reach success:
1. Tell us about your team and the role it plays in your company.
Our initial need for Wrike stemmed from our Marketing Services (MS) department. They work as an external digital marketing agency for many retailers. Currently, we have 5 people on the production team for the MS department. Day-to-day, this team creates email marketing campaigns, social media posts and campaigns, and website landing pages. They also update websites on behalf of our clients. There is a high level of interaction that has to take place between them, as well as a high volume of tasks that need to be filtered through the team.
2. What were the goals that led you to connect Wrike and Google for Work?
We work with many retailers in hardware, the outdoor industry, etc., and much of the content we use is repeated in our campaigns. Since not all of our clients participate in the same promotions at the same time, we needed a system that would allow us to keep track of a large volume of similar tasks. Due to the crossover, we needed the ability to segment our tasks by activity, and mass-edit tasks (such as rescheduling, etc.). All of our marketing requests are sent to us via email, so the Wrike Gmail gadget was a critical feature for us to efficiently get these requests into a tasking system.
3. How have Wrike and Google for Work helped your team reach its goals?
Since implementing Wrike + Google Apps, we've become much more efficient in our workflows. The ability to create tasks directly from email is the biggest time-saver.
To make work easier to track, we have now created a digital marketing plantemplate for our clients to make selections. Their selections are sent to us in a spreadsheet, which we then directly import into Wrike, rather than manually logging every marketing plan (as we did before).
Our web development team is also able to use Wrike to keep track of our web development whiteboard, completely eliminating our prior system of passing around a document. This helps with efficiency, as everything for our teams can be kept in one place.
4. What improvements have you seen since implementing Wrike + Google for Work?
Our overall collaboration, organization, and management of tasks has improved drastically. Wrike and Google Apps have helped each department gain transparency into other departments, alleviating the need for more emails or lengthy discussions.
Share your story in the comments. How are you using Wrike + Google for Work to gain transparency into your projects?