Marketers are a busy bunch. Every day they manage a slew of projects, campaigns, and clients, all while coordinating efforts with other teams and immediately reacting to change. The right tools can make a marketer's life a lot easier, but with the overwhelming number of options, where do you start? 

Take a look at our list of top marketing tools that will help you build leads, opportunities, and revenue. 

Inbound & Content Marketing

Inbound & content marketers work to attract, nurture, inform, and entertain potential customers to earn their business and loyalty. They examine how today’s consumers make buying decisions and place helpful, interesting content at each stage of that process.

  • Hubspot's inbound marketing platform 
  • Up Close & Persona to help generate marketing personas
  • A/B testing tools like Optimizely to analyze and tweak your current inbound strategy
  • Google Analytics to examine where your traffic is coming from and how customers are interacting with your website
  • Content discovery tools like ContentGems, Scoop.it, Triberr, or Trapit
  • Collaboration tools like Wrike for brainstorming, writing, peer editing, and task delegation
  • Online publication tools like Paper.li, Flipboard or Kuratur to organize and distribute your content
  • Disqus to respond to readers who comment on your blog
  • Tools to help recruit and recognize brand advocates, like Influitive
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Graphics & Multimedia

Did you know that YouTube reaches more U.S. adults aged 18-34 than any cable network? As the content landscape grows increasingly crowded, more marketers are turning to engaging visuals and videos to grab customers' fleeting attention and stand out from the competition.

Search Engine Marketing & SEO 

Search engine marketers increase a site’s visibility in search results pages, either through search engine optimization (SEO) or paid advertising. SEO experts determine the top keywords that people are searching for about your topic or market and then include those keywords in strategic spots on the website and blog.

Social Media Marketing & Social Advertising

Social media networks help marketers increase brand awareness, engage with customers, and direct traffic to the company website. Marketers package and post updates readers will want to share, manage online communities, and run paid advertising campaigns to reach new customers. 

  • Social media accounts or pages on Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, etc. for sharing internal and curated content
  • Sprout, Hootsuite or Buffer to schedule social media posts, determine the best times to publish, and discover the most popular types of posts
  • Followerwonk breaks down followers into specific demographics
  • Mention and Social Mention track where brands — or certain keywords — get mentioned across the web, including social media sites, discussion forums, and blogs
  • NinjaOutreach identifies influencers based on keyword. Filter by tags to find bloggers, influencers, and companies to refine your search
  • Sprinklr or SocialBakers analytics tools to determine click-through rates, cost-per-click, and overall reach and engagement
  • Viral Content Buzz account to share stories that interest you, and earn tweets and likes on your own content

Mobile Marketing

Mobile is overtaking desktop internet usage, as more customers are defaulting to digesting content on smartphones and tablets. And because people carry their devices with them, marketers can send personalized messages directly to them via SMS, push notifications, in-app ads, QR codes, and more. 

Email Marketing & Marketing Automation

82% of consumers open marketing emails, and 66% of them have made a purchase as a direct result of an email. In order to attain that success, email marketers must send helpful, relevant messages to recipients and respect customers’ inboxes by not sending spammy emails. 

The marketing landscape is constantly shifting as new strategies and tools arise. Stay ahead of the curve with these 6 Digital Marketing Trends to Watch

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