The Now Tech Forrester Report and How Wrike’s Collaborative Work Capabilities Align

The present state of collaborative work management (CWM) solutions has never been more dynamic, innovative, or competitive. Regardless of company size, the complexity of workflows, or your organization’s budget, solutions — single, standalone, part of a product suite, or platform — abound. 

What’s spurring the expansion of the CWM market is both timely and timeless. 

In a recently released report, “Now Tech: Collaborative Work Management Tools, Q2 2020 Forrester’s Overview Of 25 Collaborative Work Management Providers,” analyst Margo Visitacion compiled this landscape report that covers who the major players are and provide guidance for understanding the expected value of a CWM solution.

The recent shift to at-home work has, overnight, produced a demand for a comprehensive, collaborative work management platform that brings everyone together in one workspace. Today, every worker is their own project manager, and as a member of a team that is either spread across town or around the globe, their ability to contribute and collaborate cross-functionally, to deliver digital products and services to their customers while meeting the demands of increased speed to market, has never been more urgent. 

Beyond the work-from-home shift, an organization’s traditional collaboration demands remain the same — the need to increase the adoption of applications that show the progress of work performed by cross-functional teams and to empower employees to deliver successful outcomes and collaborate on a wide range of digital work. Compound these demands with balancing complex business processes and the need to access critical data to make time-sensitive decisions, and selecting the right CWM solution becomes less of a nice-to-have and more of a necessity. 

The report breaks down vendors in the CWM space first by size, large organizations (greater than $120M in annual revenue), mid-size companies ($20M to $120M in annual category revenue), and small (less than $20M in annual category revenue). Organizations are then further segmented by functionality, geography, and vertical market focus.  

Wrike was included in the Large Tech Vendors category. Forrester considers Wrike a leader in the CWM space with a clean, well-designed UI and capabilities ideally suited for marketers and creative teams. Wrike supports flexible project planning and team capacity management. Its digital asset management capabilities enable users to collaborate, proof, and deliver digital content on both desktop and mobile apps. 

The latest Forrester report assesses CWM products by: 

  • Matching their ability to support your way of working 

    Wrike has customers across every industry who are using the platform to accomplish a wide range of work and who consistently cite Wrike’s “configurability” as a key differentiator. Wrike allows users to customize nearly all of the parameters within their work management setup. Administrators and IT teams can fine-tune Wrike in ways that are best suited for their organization while hiding the complexity behind an easy-to-use, intuitive user interface. None of our competitors support this level of configurability.

  • Testing their integration capabilities 

    Wrike integrates with all the tools needed, like Adobe Creative Cloud, Salesforce, Marketo, NetSuite, and more. Additionally, with Wrike Integrate, you can configure integrations to work exactly as you need, connect any combination of apps with Wrike to automate your workflows, and customize Wrike with unique automations.

  • Determining enterprise-readiness in security and cloud requirements

    Wrike is dedicated to offering the most secure and reliable collaborative work management platform on the market. We continue to invest in the security of our services and consistently exceed industry standards. 

    In addition, the Wrike Lock add-on empowers teams to own and manage their encryption keys. Wrike Lock offers an additional layer of encryption because both data and the keys to it are encrypted. No other CWM vendor offers encryption keys. 

Business decision-makers and executive buyers, along with end users and technical decision-makers, within an enterprise or a hypergrowth organization should use this report to understand the value they can expect from a CWM provider and to select Wrike based on size and functionality.

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