Want to know what it takes to successfully manage online marketing project? Rich Byrd, the President of Fast Forward Marketing, Wrike’s new client, and Nic Bryson, Wrike’s VP of Customer Care, are sharing their key findings and long-term expertise on how to best keep projects and your team organized:

  • Break a project down into discrete, clearly defined tasks, instead of having one complex task. This will sharply reduce the chances of team members misunderstanding what they were supposed to do on a project.
  • One project is to have neither too many nor too few tasks. Divide your project into subprojects with 5 to 15 tasks to detail just enough things that go into its successful completion.
  • Put all tasks in one place. This way, you’ll make sure the areas of responsibility aren’t blurred, and two people aren’t both working on the same task on some days, while on other days, no one is.
  • Assign tasks whenever possible to a single team member. So there will be no question as to who is responsible for it. To back the assignee up and make task completion easier, use the descriptions and comments.
  • Request a status update on uncompleted tasks with approaching deadlines – this is a one-click action in Wrike, so it won't take long, and it will help you to avoid neglecting tasks.
  • Set up dependencies and reasonable durations for tasks to easily see when a project is getting stuck on something. I love the ease of seeing what’s holding the project up and adjusting these things on Wrike’s timeline!
  • Work backwards from the hard deadline. If your project has a strict due date, start from that and move back on the timeline to when various tasks must be completed in order to meet the overall deadline.

Big thanks to Rich for his excellent input. Experiences are best when shared, so if you too would like to share your best project management practices and tips with other Wrike users, let us know, and together we’ll think of a creative way to feature it in our blog.

— Rich Byrd, President of Fast Forward Marketing
Boutique marketing company, specializing in websites and Internet marketing for small businesses and startups

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