Video production can be a long and complex process. That’s why video production planning is so critical to delivering video marketing campaigns on time and on budget. When you approach a video production project from a project management perspective, you can more easily ensure that deadlines are met and that the finished product meets all of the client’s expectations.
Why does your video production project need project management?
Video production is a massive undertaking with many moving parts. From scripting, casting, scouting, insurance, and permitting to equipment rentals, hair, wardrobe, makeup, blocking, shooting, editing, IT, bookkeeping, and everything in between. There’s just no way one person can keep up with all the resource requirements and demands of a video production campaign. This is why proper video production planning and project management is so important.
The good news, though, is that the three distinct stages of production — including pre- and post-production — are composed of many of the same processes from one video campaign to another. This makes video production planning processes largely repeatable. Once you have a solid video production workflow established, you’ll go into every production well-prepared for success.
How to improve your video production workflow
The most important part of any video production project takes place well before the cameras ever start rolling. Just as you need to know your final destination before you can plan the most efficient route to get there, you need to have a vision of the video in its final form before you can plan a strategic video production workflow that will bring that vision to life. So, the first way to improve your video production workflow is to take the time in pre-production to develop your creative vision and devise a plan.
If you’re struggling to find inspiration or your “why” for a particular video production project, try asking yourself the following questions:
- What is the ultimate goal of the video? What are you or your client hoping to achieve with it?
- Who is the target audience for the video?
- What is the video’s core message?
- How will you measure outcomes?
Once you’ve developed your vision for the final video, you’re ready to move into the video production planning phase. Now’s the time to start asking more technical questions, like:
- What is your production budget?
- In what format does the video need to be produced?
- Where will the video shoot take place?
- What kind of video production equipment will you need?
Video pre-production is also the time to get your script written, develop any branding elements that will be needed, put together the storyboard, create your shot list, scout the video’s location, secure the talent, rehearse, and of course, create a detailed production and post-production schedule.
How to organize your video marketing campaign
The best way to organize a video marketing campaign is to begin with a checklist of every major task or requirement associated with the video production project. These include but are not limited to scripting, location scouting, casting, permitting, storyboarding, rehearsing, filming, and editing.
With the major tasks listed out, you can break each one down into an individual checklist of its own and assign each task to the appropriate person or department. Of course, planning, organizing, assigning, and monitoring a video marketing campaign or a video production project are made much simpler with the right video production project management software.
Why use Wrike as your video production planning software?
Wrike is a powerful work management platform that helps creative teams organize, manage, and track projects from pre- to post-production. By using Wrike as your video production project management software, you’ll gain greater visibility of the entire production process and benefit from a single, unified information repository. No more wasting time trying to track down missing information. Wrike helps you store and organize essential elements like scripts, storyboards, production notes, schedules, and more.
Wrike’s shared workspace also improves communication and allows you to work more efficiently with real-time collaboration tools. You’ll also speed up asset creation and the production process as a whole with built-in approvals, proofing, and publishing tools and an integration with Adobe Creative Cloud.
Tying your video campaigns in with Wrike’s social media template
What’s more, Wrike makes leveraging your video assets in social media campaigns a breeze with a simple-to-use social media planning template. Video content is by far the most popular and widely consumed across online channels, and one study found that viewers retain 95% of a message when they see it in video. Compare that to 10% retention from reading text, and it’s clear why video is such a crucial part of any successful social media marketing campaign.
With Wrike’s social media planning template, you can easily build, manage, and execute your social media strategy while incorporating video assets that are stored, organized, and easily accessed all within the same platform.
To get a closer look at how Wrike simplifies the video production planning process and makes social media marketing easier for everyone involved, click here to start a free two-week trial today!