Marketing Archives | Blog Wrike

Marketing 10 min read

Marketing campaign management: Templates, steps, and best practices

Explore everything you need to know about campaign management — from common mistakes to key phases, practical advice, and much more.

Project Management 10 min read

Marketing agency software: Key features and 12 best tools for 2026

Learn what to look for in marketing agency software and explore 12 of the best solutions for various agency use cases.

Build AI workflows that move on their own

Unify data, act faster, and keep teams in sync with AI.

Leadership 7 min read

The ‘why’ behind our marketing team’s push for AI

Wrike CMO Christine Royston kicks off a new AI series with a look into how Wrike’s marketing team set bold AI goals and empowered marketers.

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Project Management 10 min read

SEO project management software: Key features and 5 tools

When looking for the best SEO project management software for your team, there are a few key features to prioritize. Here’s your guide — plus a list of tools.

Marketing 7 min read

4 ways AI is changing marketing workflows in 2025

Explore four ways AI is revolutionizing marketing workflows in 2025, from content creation to automation, research, and channel optimization.

Welcome to the best platform for marketing management

Marketing 10 min read

How to turn criticism into compelling copy

Read our latest “Content Design Chronicles” post to learn how Wrike’s expert copywriters turn client criticism into compelling copy — without breaking a sweat.

Marketing 5 min read

From metrics to momentum: The CMO’s role in go-to-market alignment

Learn from Wrike CMO Christine Royston how top CMOs align go-to-market strategy across teams, drive KPIs beyond marketing, leverage AI, and lead true impact throughout the customer lifecycle.

Collaboration 7 min read

From good to game changing: The power play of human instinct + AI speed in 2025

Wrike CMO Christine Royston shares her actionable playbook for blending human instinct and AI-powered speed.

Marketing 10 min read

Marketing plan template: 6 downloads you can try for free

Don’t create your marketing plan from scratch. Start from one of our customizable templates instead, free to try with a two-week trial of Wrike.

Project Management 10 min read

Why Wrike is perfect for marketing project management

Discover why Wrike is the ideal solution for marketing project management teams of all sizes, including departments, agencies, and enterprises.

Project Management 10 min read

Marketing project management software: 11 options reviewed

There are dozens of lists of project management software for marketing teams. But very few actually consider what a marketing team needs. Here’s a better guide.

Marketing 7 min read

Content Design Chronicles: How to write good SEO content

You’ve written a masterpiece! Unfortunately, it doesn’t rank. Wrike’s Shelly Madden is here to help.

Project Management 10 min read

Campaign planning for marketers: 6 steps + template

Ready to improve your campaign planning and boost results? Chris Mills’ 6-step process and powerful project management tools change the game for marketers.

Marketing 7 min read

The 2025 marketing trends that will help your team hit their goals

Discover the marketing trends Wrike CMO Christine Royston is focusing on in annual planning — and how you can put collaborative work management to work for you.

Marketing 10 min read

The 2024 Impactful Work Report: Marketing insights

Find out what Wrike’s 2024 Impactful Work Report revealed for marketing teams and agencies, including surprising statistics and innovative solutions.

Marketing 10 min read

Enterprise marketing: Definition, strategies, and challenges

Dive into the world of enterprise marketing with Wrike’s guide, covering top strategy tips, potential obstacles, and real-life examples.

Marketing 10 min read

What is a marketing environment?

We examine the key features of a marketing environment as well as the top three reasons why it’s important.

Project Management 10 min read

Go-to-market strategy examples you need to know

Let’s delve into several go-to-market strategy examples to attract customers, gain market share, and launch your product successfully.

Marketing 10 min read

4 editorial calendar templates to streamline publishing

We’ve rounded up the four best free editorial calendar templates your team can start using today.

Marketing 10 min read

Create an engagement program in Marketo: A step-by-step-guide

Doing an engagement program in Marketo but don’t know where to start? Wrike’s Katerina Riabova has some top tips to uplevel your marketing automation.

News 5 min read

Meet Christine Royston: Wrike’s new CMO set to drive transformative growth

We’re excited to share that Christine Royston has joined Wrike as our new Chief Marketing Officer.