Your Guide to Top MarTech Conferences in 2015-2016
Conferences are perfect opportunities to make networking connections, stay abreast of industry news and trends, and learn new tips and best practices to apply to your business. If you're looking at your calendar to plan which events and conferences you'll attend in the upcoming year, here are 11 top martech and adtech conferences to consider (in no particular order): 1. MarTech This international conference series is the flagship event for marketing technology (the martech definition, FYI). With 1,200 attendees at the 2015 event, marketing strategists and technologists discuss how emerging tech is impacting marketing as a discipline and its potential for improving companies' bottom lines.When: March 21-22, 2016; San Francisco 2. AdTech AdTech brings marketing and technology communities together to share strategies, build partnerships, and examine the future of the martech industry.When: Dates vary by location (worldwide) 3. Programmatic I/O This is the world’s largest conference focused entirely on programmatic media and marketing. It brings together hundreds of marketing executives, media agencies, and tech providers to discuss the future of marketing automation technologies.When: October 29, 2015; New York 4. SM2 Innovation Summit This conference from the Mobile Marketing Association covers emerging technologies that are poised to unlock the full potential of mobile marketing. Past speakers include execs and leaders from Facebook, Instagram, Snapchat, Mashable, Microsoft, and more.When: September 28-29, 2015; New York 5. AdMonsters OPS The OPS conference is focused on digital ad operations and technology. Keynote sessions with industry leaders and journalists from companies like Mashable, Forbes, Yahoo, Advertising Age, and Bloomberg Business, plus sponsored sessions hosted by marketing ops tech and service providers.When: 2016 dates TBD 6. FutureM This 3-day conference is packed with over 100 speakers, 50 sessions, and 2,500 attendees. FutureM looks at the concepts and innovations on both the near and distant horizon.When: October 6-8, 2015; Boston 7. Ignition: Future of Digital Pioneers in media and technology industries, from Elon Musk and Jeff Bezos to Bethany Kota, share their insights into what’s in store for marketers and business leaders.When: December 8-9, 2015; New York 8. Marketing Operations & Technology Summit Note: attendees are vetted and limited to marketing professionals who control multi-million dollar enterprise budgets. While the conference hosts keynotes and speakers like any other, the real value is in the time set aside for strategic group discussions with fellow marketing operations leaders. Because you help set the agenda for these discussions, you’ll leave with actionable takeaways for your business.When: October 18-21, 2015; New Orleans 9. WebSummit This major technology conference attracts over 22,000 attendees each year from all around the world. Among the 800 speakers are CEOs and execs from top companies like Pixar, Slack, Adobe, Cisco, LinkedIn, and more.When: November 3-5, 2015; Dublin 10. SXSW Interactive SXSW Interactive spans 5 days of presentations and panel discussions featuring leaders in emerging technology, networking events, and special programs showcasing must-see technology and ideas. Past keynotes include execs from GoogleX, Lyft, SpaceX, and 3D Robotics.When: March 11-16, 2016; Austin 11. The Next Web Listen to 20 curated keynotes, plus fast-paced, 5-minute intros to 100 exciting new startups to get a snapshot of future tech innovations. Past keynote speakers include Kevin Rose, Michael Arrington, David Allen, Kevin Kelly, and Alexis Ohanian.When: November 18, 2015; New York What did we miss? Have you already blocked off your calendar for any of these martech conferences? Did we miss a few? Let us know which conferences are worth attending in the comments below! Wrike for Marketing Teams Find out how Wrike's work management app can help your marketing team exceed customer expectations and get more done.
Why Social Media is a Top Priority for CMOs in 2015 (Infographic)
It's no secret that social media has permanently altered the marketing landscape. But eight years after Facebook opened its doors to businesses, many marketers are still trying to perfect their strategies and learn how to expertly navigate both emerging and established networks. According to a recent survey, this isn't likely to change in the coming year: social media is dominating CMOs' priorities for 2015. These three factors are driving CMOs' focus on social media: 87% of CMOs say social media is the most engaging medium for real-time content, over video and blogs. As a result, CMOs are devoting a full 21.4% of their total marketing budgets to social media efforts. Respondents admit social media is poorly integrated with their overall marketing strategy. (3.85 on a scale from 1-7.) Curious about how budgets are shifting from traditional to digital marketing this year? Or how content, analytics, and consulting fit into CMO plans for 2015? Take a look at the full infographic below: Source: Ciceron What do you think? Do you agree with these CMO priorities? Let us know in the comments below! Related Reads: 6 Top Marketing Trends for 2015 Will Your Company's Social Media Efforts Pay Off? (Infographic) Origins of the Hashtag in Social Media (Infographic)
Try Wrike Free for 14 Days!
Improve your team's collaboration, enhance work visibility, and so much more.
6 Top Marketing Trends for 2015 (Infographic)
2015 is upon us! (Can you believe it?) Time moves fast, but the marketing industry moves even faster. Alongside constantly changing customer needs, marketing teams have to cope with new technologies and trends popping up every day, or risk being left behind. In our latest infographic, we’ve compiled six top trends that all marketers should watch out for this year in order to stay on top of their game. Do you have your own ideas for what the top marketing trends will be? Cast your votes and see if others agree! Make sure your friends are in the know. You can share this infographic on your site using this embed code: Wrike Collaboration and Project Management Software Related Reads: Is Agile Viable for Marketing Teams? 4 Ways to Arm Your Team for Content Marketing Success Using Wrike for High Performance Marketing Teams
Vote! What Marketing Trends Do You Expect to Have the Biggest Impact in 2015?
With 2015 just around the corner, more and more companies are releasing their views on top marketing trends that will come to light in the new year. But with all of these separate articles, we're interested in gathering a consensus. Which trends are going to have the biggest impact? What marketing technology innovations may be coming our way? And which trends are wishful thinking, won't be able to move the needle in the next year, or simply never going to happen? We've collected trend ideas from companies and marketing leaders all over the internet and brought them together in one list. Now it's your turn: 1. Vote for the two or three trends you think will have the biggest impact in 20152. Add your own predictions to the list if you don't see them already 3. Embed this list on your site or blog & share it with your friends and readers (click here for embed code) Vote! What Marketing Trend Do You Expect to Have the Biggest Impact in 2015? You can view more lists from the Wrike Team on Listly. Read through all of the 55 potential trends? Make sure you vote for the 2-3 trends you think will have a huge impact next year year, and add your own thoughts if we missed something. We're waiting to hear your feedback in the comments below!
