How Marketing Agencies Use Timesheet Apps to Measure Project Profitability
When a business works on multiple accounts or projects, being able to time track is key for profitability. An employee timesheet app can make your team more efficient and productive. Find out why with Wrike.
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Why You Need a Marketing Workflow (Infographic)
Marketing teams have to be adaptable: they're constantly adjusting to new clients, tools, and audiences. But sometimes they get a little too used to the chaos, and start believing that creative work feels out of control simply by nature. Work processes get a bad rap. It's true that a flawed workflow can mire your team in needless handoffs, circular approvals, and maddening red tape. But a good workflow can make your team more efficient, clarify roles and responsibilities, and create a reliable system so everyone can focus on being creative. Marketing Workflows Are Not One-Size-Fits-All One of the keys to reaping the benefits of a good workflow is to customize it to your team's unique needs. Lead Gen teams have a different process, goal, and measure of success than Content or Email Marketing. Take a look at our new infographic to see typical workflows for 5 types of marketing departments, and to find a process that’s a perfect fit for your team: Embed this infographic on your site: Wrike Collaboration and Project Management Software What's the key to your marketing team's success? Share your tips in the comments! Read next: • How to Tame Marketing Workflow Management • 6 Digital Marketing Trends to Watch in 2015 • Online Marketing 101 (Infographic)
Wrike as Marketing Project Management Software
We prepared a video in which our users, Philip and Laura, tell you how Wrike helps them with their marketing project management. Additionally, you will learn how to: create tasks attach files to tasks set the due date of tasks add folders organize tasks in folders delegate tasks to your associates give the responsible party 24/7 access to tasks be notified about changes in tasks and, finally, how to get control and a unique visibility of operations Watch the full-sized video: How a manager plans a Product Launch in Wrike Feel free to ask questions and make comments. We’ll be happy to give you additional details about how you can benefit from Wrike.
14 Essential Books for Content Marketers
Whether you’re just starting out in content marketing, or you're a veteran looking for a few new tricks, add these 14 titles to your bookshelf for a shot of inspiration, a review of the fundamentals or some information on marketing tools to add to your arsenal. Content Marketing Basics 1. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less (2013)From Joe Pulizzi, head of Content Marketing Institute, this book is the perfect primer on all things content marketing. Pulizzi explains why good content is essential for attracting customers, and takes readers through the process of curating and creating effective content. 2. Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business (2012)CCO at MarketingProfs, Entrepreneur columnist, and keynote speaker Ann Handley offers tips to find your company’s unique voice, discover which topics resonate with your customers, and get the most out of social media. She covers all kinds of content, from podcasts and webinars to eBooks and blog posts, and presents concrete strategies for producing each. 3. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly (4th ed., 2013)Online Marketing strategist David Meerman Scott wrote nearly 400 pages of advice on developing your brand's reputation and authority online. He covers case studies and real-world examples of companies with successful content marketing strategies (and a few examples of what not to do), plus platform-specific tips for social media sites like Google Plus, Instagram, and LinkedIn. 4. Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand (2011)“Be a publisher.” “Engage your customers.” You may know the core principles of content marketing, but how do you actually do them? Robert Rose and Joe Pulizzi (again!) offer a practical 12-step guide to building a content engine, from developing a personal strategy to finding the right distribution channels. Writing Tips 5. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (2014)Another bestseller from Ann Handley, this book includes best practices, tips for reluctant writers, and a “Things Marketers Write” section with guidance on 17 kinds of content that marketers are most often asked to create. 6. How to Write Short: Word Craft for Fast Times (2013)In the age of microblogs, Tweets, and status updates, marketers need to be convincing and concise. Pick up a copy of writing professor Roy Peter Clark's book for a guide to crafting compelling headlines, Tweets, blog posts, and more. Social & SEO 7. Social Media Explained: Untangling the World’s Most Misunderstood Business Trend (2014)Social media consultant Mark Schaefer dives into the psychology and sociology behind social media. He not only explains why you should be doing social media marketing, he helps you formulate a real plan of attack. Each chapter ends with a series of questions to help you apply the book’s principles and create your own social media strategy. 8. Big Book of Content Marketing: Use Strategies and SEO Tactics to Build Return-Oriented KPIs for Your Brand's Content (2013)SEO pro Andreas Ramos teaches readers how to boost content marketing results with effective SEO strategies. He also covers a range of distribution strategies, and outlines key metrics to analyze your success and make improvements. 9. Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing (2012)Lee Odden gives his top tips on how to combine SEO and social media with content marketing to make your content marketing efforts more effective. Learn how to plan a content strategy that will get the best results for your company, and measure the business value of every effort. Getting Your Content to Stand Out 10. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World (2013)It’s not enough to develop high-quality content — it must be placed in the right context in order to grab your target audience’s attention and spread to new potential customers. Social media and brand building expert Gary Vaynerchuk teaches you how to create content tailored to succeed on social media. If a “jab” is a touchpoint, and a “right hook” is the knockout punch that’s sure to convert, Vaynerchuk shows the best combination of jabs and hooks to nurture leads and win new business. 11. Influence: The Psychology of Persuasion (2006)This classic from renowned psychologist Dr. Robert Cialdini gives a peek into the psychology of persuasion. Learn what drives people to say “yes” — and how to use principles like social proof and perceived scarcity to create effective CTAs that get audiences to take the next step. Absolutely essential for email marketers! 12. The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One (2013)Brand strategist and award-winning business blogger Bernadette Jiwa explains how to tell your brand’s story and establish powerful emotional connections with your target audience. Pick up a copy to learn how to differentiate your brand from competitors and earn the loyalty of your customers. Creating Visual Content 13. The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand (2014)As the average attention span continues to shrink, visual content is becoming more and more important for grabbing and holding your customers’ attention. Ekaterina Walter and Jessica Giolio outline strategies for the best marketing videos, infographics, Slideshare presentations, and other visual media. 14. Blah Blah Blah: What To Do When Words Don't Work (2011)Sometimes words just aren’t enough. Explaining complex concepts, making ideas memorable, and snagging your audience’s attention needs the perfect visual. Dan Roam's book shows you how to liven up your content and engage your audience through visual media. What are your content marketing must-reads? Even in an industry that changes quicker than you can turn the page, these books will keep your marketing skills sharp! What content marketing books have you read? Share your recommendations in the comments! And if you're looking for more great reads, check out these 5 Best Project Management Books for Beginners and Accidental Project Managers and 15 Books Every Manager Should Read.
Google for Work Q&A: FootSteps Marketing
FootSteps Marketing — a digital marketing agency that specializes in providing websites and services to retailers in the hardware, outdoor, or archery industries — took time to share their experience using the integrations between Wrike and Google for Work. Their main focus as a company is partnering with larger organizations to provide affordable marketing solutions for their members and retailers, so they need the right tools in place to help their team work efficiently. This how Google for Work and Wrike have helped them reach success: 1. Tell us about your team and the role it plays in your company. Our initial need for Wrike stemmed from our Marketing Services (MS) department. They work as an external digital marketing agency for many retailers. Currently, we have 5 people on the production team for the MS department. Day-to-day, this team creates email marketing campaigns, social media posts and campaigns, and website landing pages. They also update websites on behalf of our clients. There is a high level of interaction that has to take place between them, as well as a high volume of tasks that need to be filtered through the team. 2. What were the goals that led you to connect Wrike and Google for Work? We work with many retailers in hardware, the outdoor industry, etc., and much of the content we use is repeated in our campaigns. Since not all of our clients participate in the same promotions at the same time, we needed a system that would allow us to keep track of a large volume of similar tasks. Due to the crossover, we needed the ability to segment our tasks by activity, and mass-edit tasks (such as rescheduling, etc.). All of our marketing requests are sent to us via email, so the Wrike Gmail gadget was a critical feature for us to efficiently get these requests into a tasking system. 3. How have Wrike and Google for Work helped your team reach its goals? Since implementing Wrike + Google Apps, we've become much more efficient in our workflows. The ability to create tasks directly from email is the biggest time-saver. To make work easier to track, we have now created a digital marketing plan template for our clients to make selections. Their selections are sent to us in a spreadsheet, which we then directly import into Wrike, rather than manually logging every marketing plan (as we did before). Our web development team is also able to use Wrike to keep track of our web development whiteboard, completely eliminating our prior system of passing around a document. This helps with efficiency, as everything for our teams can be kept in one place. 4. What improvements have you seen since implementing Wrike + Google for Work? Our overall collaboration, organization, and management of tasks has improved drastically. Wrike and Google Apps have helped each department gain transparency into other departments, alleviating the need for more emails or lengthy discussions. Share your story in the comments. How are you using Wrike + Google for Work to gain transparency into your projects? If you're a lover of Wrike + Google for Work, join our Wrike Google Apps Partner Program. You can learn everything you need to know about the program here.
Why Your Marketing and Creative Teams Can't Get Along (Infographic)
Marketers: Do you bang your head against the wall after receiving yet another "final” design that completely disregards the creative brief and your feedback on previous iterations? Designers: Have you ever strained a muscle rolling your eyes at marketers who leave vague feedback or stretch the original scope of the project? Marketing and creative teams must work closely together simply due to the nature of their work. But working side-by-side, day-by-day doesn't automatically mean those teams have a strong collaborative relationship. Like any relationship, it takes commitment to nurture and maintain. Take heart, however, if you're on either of these teams and struggling to work well with the other. A few simple tweaks to your communication style can make all the difference. As this infographic reveals, most of the major sticking points between marketers and creatives boil down to poor communication: Fewer than 40% of marketers say design teams follow the creative brief or ask questions to clarify expectations. 70% of marketers say their creative team doesn’t follow a transparent process, so marketers are left in the dark until the final product is delivered. Fewer than 30% of creatives agree that marketers give useful and timely feedback. However, 46% of marketers say they do. Fewer than 23% of creatives think marketers brief new projects clearly. Source: Visually Moving forward as a team With a more mindful approach to communication and a little honest self-reflection, marketing and creative teams can start working together to achieve better results — in less time and with fewer headaches. The right collaboration tool can also go a long way in improving communication and transparency, and achieving productive integrated marketing communications. For help finding the right software solution for your team, check out Wrike for Marketers.
3 Questions to Make Your Marketing Technology Stack Even More Powerful
Marketing technologies can be powerful assets, helping you automate routine tasks, improve customer engagement, and coordinate and collaborate with your team. But you only reap the full benefits when your tools work together, fitting naturally into your established processes and tangibly moving the needle when it comes to converting customers. Just because a tool seems useful, doesn't necessarily mean you should use it — and adopting too many just gums up the works. So when it comes to setting up or revising your marketing technology stack, ask yourself these three questions to identify where adding a tool might be helpful, as well as where you can easily streamline. 1. "Where does this tool fit into the customer journey?" As a marketer, your customer personas and detailed buyer's journey should always be top of mind. Take a look at your customer journey and list which of your tools contribute to each step. This will help you see gaps where new marketing asset management software could help you out, as well as identify unnecessary or overlapping technologies. 2. "Does this tool help convert prospects?" A popular tool may help you tweet 1,000 times a day, but if your customers aren't on Twitter, what's the point? Look at the data and be realistic about which technologies make a real difference when it comes to conversion rates and team productivity. 3. "What if this tool didn't exist?" Although it’s only a hypothetical, taking this question seriously can help you see other ways of accomplishing the same objective, think creatively, and streamline the number of tools you're using (and paying for). What's Next? Asking these questions will help you be strategic in building an effective marketing technology stack that helps you accomplish — and even exceed — your goals. Free Marketing Tech Map Template Download our free eBook, 5 Steps to Transforming Marketing Operations For Maximum Growth, for a simple template you can use to start building or improving your own marketing toolkit.
7 Eye-Opening Tips to Stay on Top of Your Marketing Projects
Are you tired of having your project information spread out in disconnected files, e-mails and papers around you? Do you feel you are constantly missing something important? Do you believe you and your team can collaborate more productively? "Before Wrike, I had everything written down on multiple sheets of paper. At the end of every week, I spent hours on taking them all, consolidating, reprioritizing, and figuring out if these are the most recent notes or if there are some newer notes somewhere." After adopting Wrike project management software, Dave's entire marketing and sales department productivity increased by 25%! This story is a great example of how project management practices and a team's productivity can be improved with the help of an appropriate tool. Here's a list of 7 eye-opening things to do to help you boost efficiency in the management of marketing projects: 1.Don't get drowned in the data flow It's not uncommon for marketing departments to be overloaded with campaign plans, sales reports, stats and multiple document versions. What a relief to know that the latest piece of data is always at your fingertips! "We ended up with going with Wrike primarily because it had all of our projects in one screen, and we could easily manipulate back and forth between those projects," Dave says. "We just log notes to the tasks, and Wrike sorts it all for us, the most current ones." 2.Ensure you can descend with ease from the bird's-eye view to tiny project details To run a project successfully, you need to have the full overview of it with all completion dates, as well as the ability to drill down instantly to any particular task detail you are interested in right now. "In Wrike, I see everything that I need in one view, not way too much information or not enough information to estimate the progress. It actually ended up a perfect fit that way," Dave comments. 3.Take your office anywhere instantly Trade shows, meetings with customers and partners outside the office, business trips, and working from home in the evenings... Rather than having papers scattered everywhere, now Dave can take his office with him anytime, anywhere: "I can go home or pull up Wrike anywhere in the world and have all the project folders in the same place. On the road, I just pull out my iPhone and plug in new updates and check on the status updates from the team." 4.Collaboration is vital, so share smartly! Marketing hard skills are essential, of course, but soft skills, such as knowing how to collaborate and communicate effectively in a team, are just as important. Some tasks are to be done by a single team member, while others require collaboration. Wouldn't it be convenient to have all of the team's data stored in a central place, while the project view of other team members never gets cluttered? That's easy to do with Wrike's selective sharing! "The thing that I love about the system is that everyone can have their own unique environment within Wrike. Team members have their to-do lists within their own view, and if they are collaborating with other team members, they just easily add other people to these tasks," Dave says. Selective sharing also helps you create a common workspace for a distributed team: "Now with shared folders, remote employees don't feel as remote. They feel like they are a part of the organization," Dave adds. 5.Keep worthy ideas safe for tomorrow Quite often, you may not have enough resources to implement all of the great marketing ideas right away. Store them as "deferred" or "backlogged" in Wrike to get back to them at the right moment! "When we have brainstorming sessions, I add everything to Wrike. It's very easy for us to bring all those ideas right back to the forefront of our mind and to figure out whether now is the right time to implement them, now that we have some freed-up resources," Dave comments. 6.Time is precious, so make the most of every communication! For a busy head of a marketing department, it's important to be efficient in both downward and upward communications. At the meetings with your direct reports, you can instantly filter out the tasks in Wrike by assignee for any given time period and give them immediate feedback on their productivity. "I also have a folder specifically for the president's approval. This way, we are able to save a lot of time, as we don't necessarily need to meet on every single topic of discussion. If a resolution wasn't agreed on at a certain time, the task just stays there, and I don't have to write hundreds of reminder notes," Dave says. 7.Balance work and personal life No matter how busy you are, you shouldn't forget about your personal life. Wrike is as efficient for work projects as for birthday shopping and party planning! "I can mix my personal to-do lists and work in one workspace in Wrike. So whether I'm home or on the road, I find everything in one place from the personal perspective, as well," Dave says. ___ We enjoyed the podcast with Dave and believe it provides valuable, first-hand experience and useful examples of how the right technical solution can significantly improve planning and productivity in marketing teams. If you have helpful tips to share, too, we'd be happy to know about them!
How to Find the Details You Need for a Buyer Persona that Converts
If the marketing field has a golden rule, it’s this: know your customers. And not just in a vague, “females, 18-29 years old” way. You need to know what kind of job your customers have, what their goals are, the daily challenges they’re facing, what they find funny and frustrating — all the details necessary to connect to them on a human level. Only then can you offer an effective solution that will attract their attention and convert them into happy customers. Getting to that level of detail and familiarity can be trickier than it sounds, however. Painstaking market research is time-consuming and difficult to maintain on an ongoing basis, especially with so many emerging channels and trends influencing buyers in new ways. Here are our tips for building an accurate and effective customer profile that’s unique to your best prospects — and keeping it accurate as your market and customer base continue to evolve and you continue to embrace conversion rate marketing. As it turns out, the best resources are right at your fingertips — members of your own team! 1. Talk to sales. Find out the central problem most buyers are looking to solve using your solution, the one question they ask time and time again, and the most common misconception about your product. For instance, if you find that many customers are unaware that your software has a certain feature, maybe add a brief video showcasing that feature to your website's home page, or write a blog post highlighting its functionality and use cases. 2. Consult with customer support. They can offer a treasure trove of insight into your customers’ perspectives and ongoing problems. What common issues are your customers struggling with? How can you make it easier for them to adopt your solution? What resources can you provide to improve their experience with your product and recommend it to others? 3. Keep an eye on online communities. Browse LinkedIn groups, Quora, Reddit, and popular review sites to see what conversations your product is inspiring. How are people discovering your product? Are they using it in conjunction with another tool that you could partner with, or in unexpected or innovative ways you could highlight on your blog? Use these conversations to inform a deeper understanding of who your customers are and shine a spotlight on members of your community. 4. Monitor your analytics. Which pages of your website have the most views? Which blog posts have the highest number of comments or social shares? What kinds of search queries or keywords most often lead people to your site? The more specifics you know about what your customers are looking for and the kind of content that catches their eye, the easier it is to optimize your campaigns. 5. Go straight to the source. Spend an hour or two each week picking up the phone and talking to a few current customers, or sending a handful of personalized emails. Establish and maintain genuine relationships with people who actually use your product, listen carefully to their experiences and insights, and then keep them top of mind when developing your marketing materials. Applying the Power of Marketing Ops to Your Business Once you’ve nailed the buyer persona and attracted a potential customer’s attention, how do you create a marketing strategy that will convert them into paying customers and continue to grow your business? Download our free eBook, 5 Steps to Transforming Marketing Operations for Maximum Growth, for tips on delivering an exceptional customer experience, selecting the right tools to support your marketing efforts, and the key metrics you should use to fuel your success.
Origin of the #Hashtag in Social Media (Infographic)
There's a global phenomenon in town, and it seems like it's here to stay. Yes, I'm talking about the hashtag. It existed under the alias "Octothorpe" long before Twitter was born, and it has recently risen to prominence as an easy way to insert yourself into any online conversation. What is the hashtag? Where did it come from? How do you use it? Find out why you keep seeing that little symbol in your feeds with our latest social media #infographic: Like our hashtag history? Share it on your blog with this embed code: Wrike Collaboration Software Read next: Will Your Company’s Social Media Marketing Efforts Pay Off? (Infographic)
3 Ways the Globalization of Services Will Affect Agencies in 2020
With traditional trade and finance flatlining in the 21st century, digital transformation has become one of the most invaluable methods for the growth of companies worldwide. We cover three significant ways globalization of services will impact any industry and how your company can get ready for 2020’s globalization trends.
7 Resolutions All Marketers Should Make for a Successful 2017
Time moves fast—but the marketing industry moves even faster. Changing customer needs, new campaign management tools and technologies, and emerging trends make it difficult to keep up and continue serving up fresh campaigns. Now that 2017 is here, it’s time for marketers everywhere to review their strategies and make some new resolutions. What should you focus your efforts and resources on in the coming year? What ineffective strategies or old habits should you leave behind? Which trends will have the greatest impact on your business? Find out in the infographic below: [caption id="attachment_421020" align="aligncenter" width="626"] Infographic by MDG Advertising[/caption] Set Your Marketing Team Up for Success in 2017 Looking for a complete marketing solution to drive your marketing and creative teams? Check out Wrike for Marketers to enhance collaboration and streamline workflows. Further Reading Quiz: What's Your Team's Agile Marketing Score? The Creative Brief Template: Elements of an Effective Creative Brief 5 Steps for Making Your Marketing Team More Efficient
Top 3 Takeaways from the Marketo Marketing Nation Summit 2016
It's the tail-end of the Marketo Marketing Nation Summit 2016 and despite the 90-degree Las Vegas heat, this year's Marketo summit has brought together some 5,000 marketers and thought leaders from around the world to discuss best practices and learn about marketing trends in over 100 sessions and networking events. Some of the information gained was too valuable NOT to share, so we figured we ought to blog about it. Here are our top 3 takeaways from the 2016 Marketo conference.
New Report Released: How Marketers Get Things Done: The State of Agile Marketing in 2016
The old-fashioned way of working is quickly becoming outdated and inefficient. Working set hours, coming into the office everyday, and sitting at standard cubicles has all become obsolete as mobile productivity and remote work continues to spread. With work management evolving, marketers are pushing hard to keep up. Adapting standard methodologies, such as Agile, establishes a process where flexibility and collaboration are key components to executing any project. Today we are excited to announce the release of our latest report, How Marketers Get Things Done: The State of Agile Marketing in 2016. With this report, we explore the world of Agile and the challenges marketers are facing today. We surveyed 800 marketers about their work management, use of digital tools, and their collaborative relationship with other departments. Some highlights from the report: 26% of marketers are very satisfied with the way their team manages work 20% of marketers say that sales is the most difficult department to collaborate with 20% of marketers have fully embraced Agile as a work management methodology Improved quality of work is the top benefit of using Agile Here's a sneak peak at the results. This chart highlights the top challenges for today's marketers: Read all the results in our full report. Click below to download your free copy: Eager to improve the way you work by becoming an Agile organization? Start your two week free trial with Wrike and begin collaborating today.
State of Marketing Operations and MarTech in 2015
The marketing technology and marketing operations landscapes are shifting rapidly, as marketing departments adapt to an increasingly digital world and tech-savvy consumers. Find out the current trends, strategies, and common practices for many marketing ops and martech professionals with this collection of current statistics, to help you build your martech stack. 1. Marketing Operations Statistics 64% of marketing operations teams have 10 or fewer members. (Source: Mo-cca.com) 83% of marketing ops teams report to the most senior marketing leader (CMO). (Source: Mo-cca.com) Most-Desirable Skills in Marketing Ops Professionals: -General marketing skills -Analytics skills -Project management skills -IT skills -Change management skills -Lead management experience(Source: Mo-cca.com) 91% of B2B marketers use content marketing, but only 36% believe they're effective at it. (Source: Webbiquity) 73% of B2B marketers use video in their content marketing. (Source: Business2Community) SEO leads have a 14.6% close rate, while outbound leads have a 1.7% close rate. (Source: Hubspot) Search Engine Marketing will continue to get the largest share of resources, at 14% of total marketing budgets. 10% of the budget will go to online display advertising, like banner ads and re-marketing/re-targeting campaigns. (Source: Business2Community) 60% of B2B marketers measure success by web traffic rather than sales lead quality or social media sharing. (Source: Business2Community) Many marketing organizations say managing data is their biggest challenge: data storage (36%), data quality (23%), and making data actionable (15%). (Source: The Wise Marketer) 84% of top-performing companies are currently using or plan to start using marketing automation by 2015. (Source: Business2Community) Yet only 5% of all marketers are currently using a full-featured marketing automation solution. (Source: Hubspot) Of companies using marketing automation and ROI metrics, 69% report an increase in total marketing revenue contribution. (Source: CMO.com) 2. Marketing Technology Statistics Scott Brinker's 2015 marketing technology landscape includes 1,876 companies in 43 categories. The landscape has seen year-over-year growth of 170%. (Source: Radius.com) 65% of marketing executives plan to spend more money on marketing technology in the coming year, including 28% who plan to increase spending by more than 25%. (Source: Conductor) 51% of marketing execs say that their marketing technologies are only loosely integrated or not at all. (Source: Signal.co) 76% of marketers say that analyzing performance data has made either "more" or "much more" of an impact on their decision making. (Source: Chiefmartec.com) Only 7% of those in a martech role have "marketing technologist" in their title. Marketing, business, and technology titles dominate. (Source: Chiefmartec.com) 43% of marketing technologists come from a technical/programming background. 33% come from a marketing/communications background. (Source: Chiefmartec.com) Top 5 Skills for Future Marketing Success: 1. Marketing Strategy and Positioning 62% 2. Target Market Identification 44% 3. Web design (including responsive and adaptive) 43% 4. CRM systems and platforms 43% 5. Ability to persuade and negotiate 42%(Source: Chiefmartec.com) Want to Learn More About MarTech? Check out our guide to the top martech conferences and events in 2015 & 2016.