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Brianna Hansen

Brianna Hansen

Brianna is a former Content Marketing Manager of Wrike. When she’s not writing about collaboration and team building games, you’ll find her in the kitchen testing out the latest recipes, sharing her favorite wine with friends, or playing with her two cats.

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Do 'Work Martyrs' Actually Get More Done? The Hunger for a Healthy Work-Life Balance
Leadership 7 min read

Do 'Work Martyrs' Actually Get More Done? The Hunger for a Healthy Work-Life Balance

The average US workweek is 41 hours, however, more than 30% of American workers work 45 or more hours a week, compared with Germany (18%) and France (4%). The fact is, many Americans wear this as a badge of honor, which has led to a new term for the common office workaholic: "work martyrs”.

The C-Suite’s Ace up the Sleeve: How Wrike Helps Execs Hit Business Objectives
Leadership 7 min read

The C-Suite’s Ace up the Sleeve: How Wrike Helps Execs Hit Business Objectives

Organizing work, collaborating effectively, and meeting deadlines are the foundation for accomplishing work. Here’s how Wrike will be your ace in the hole when conquering the market.

Married to Mobile: Our Eternal Bond with Working On the Go
Productivity 3 min read

Married to Mobile: Our Eternal Bond with Working On the Go

With Valentine's Day coming up, I'm sure we've all had the opportunity to reflect on who and what mean the most to us. The people we see, talk to, and check up on throughout the day play a big role in our lives.  However, today I'm not talking about your relationship with your spouse, family member, or best friend. I'm talking about how you interact with technology. Our 2016 Mobile Productivity Survey says that 44% of workers check their mobile device over 20 times a day. (Now that's what I call a codependent relationship!) 82% of survey respondents claim that their mobile device improves their productivity, and 37% say it actually improves their work-life balance. What is telecommuting? Is our reliance on mobile devices getting out of hand? Or is the flexibility of working on-the-go lengthening our leisure time? Take a look at the Slideshare below and find out for yourself:  Are You Married to Mobile? How is your relationship with your mobile device?  Do you think using your mobile device for work is helping your productivity or harming your work-life balance? Share your opinion with us in the comments. Looking to join the 82% of people who have improved their productivity by using their phone and/or tablet for work? Download the free Wrike app now and start getting things done while  you're on-the-go. 

Personality in a Cup: How Philz Coffee Scales Quality Through Consistency
Collaboration 10 min read

Personality in a Cup: How Philz Coffee Scales Quality Through Consistency

We sat down with the Director of Coffee and Sustainability at Philz to discuss how Philz has scaled a business nationwide while preserving that shop-around-the-corner brand their consumers know and love.

Fostering Happiness: What Makes Employees Thrive
News 5 min read

Fostering Happiness: What Makes Employees Thrive

We tend to underestimate the value of a happy employee. The results from our Happiness Index Survey reveal the value of highly motivated teams and what may be holding yours back.

How to Communicate Like Super Bowl Champions
Collaboration 5 min read

How to Communicate Like Super Bowl Champions

"Concentrate on what will produce results rather than on the results; the process rather than the prize."— Bill Walsh, three time Super Bowl-winning head coach It's Super Bowl season! Time to get out the chips, grab the remote, plop on the couch, and watch some excellent... team communication? Yes, you heard me right. It takes two great teams to make it to the Super Bowl but it takes only one team with excellent communication to win that Lombardi Trophy.  Follow these steps to get your team communicating like Super Bowl champions: 1. Understand the Objective In football, the head coach runs communication on the field. He's responsible for explaining the objectives, standards, and expectations of the game. He needs to encourage and inspire as well as discipline and instruct. It's up to the head coach to organize and create a vision for his team to execute. Just as in football, a successful project team needs a leader who can provide a vision and set expectations for the project.  As important as it is for the team leader to clearly communicate objectives and expectations, it's just as important for the team to effectively listen. Team players also need to communicate their own feelings and concerns to their team leader so everyone is on the same page. 2. Set a Strategy Developing a strategy is the first step to achieving the team's objective. In football, the head coach and assistant coaches evaluate the competition along with their own team's strengths before coming up with a strategy. Once a plan is in place, it's shared with the team. If there's an injured player, the coach needs to factor that into the plan by moving positions around.  Just like football, it's important for team leaders to evaluate their resources before they design the playbook. For example, if a team member has a prior commitment on the day of a presentation, they must communicate that to their team leader. The team leader then needs to factor that into their strategy by shifting the presentation date or choosing a new presenter, and communicating the change to the necessary people. Without this upfront communication, the whole strategy will be ineffective. Having a client communication plan in place is also crucial, to ensure that, once your team are on the same page, that this can be effectively relayed to the customer, and vice versa. 3. Run the Play With the plan set — it's now time to execute. In football, there are several key players involved in running a winning play. Let's look at a common running play: a draw. This play is designed to trick the defense into thinking the offense is about to run a pass play by having the offensive linemen act as if they're going to protect the quarterback in the pocket. Instead, the quarterback drops back, turns, and hands the ball to his running back. Although it sounds straightforward, this play often falls apart due to poor communication. If the running back isn't aware of the play, he won't be ready to receive the hand-off from the quarterback. The important tip here is to make sure that everyone is on the same page. The team needs to not only work together, but also understand the game plan and what their role entails. One way to ensure this accountability is to assign a particular task to each individual and come up with a deadline for when each task needs to be completed. Then, host regular progress meetings to make sure everyone is on track and answer any questions they may have. It's important to maintain communication throughout the entire project. Any gaps in  communication could result in someone dropping the ball. 4. Evaluate the Strategy At this point, the question is simple: are we moving forward? In football, moving the ball ten yards forward results in a first down. First down keeps the team on the field, as long as they keep moving forward and achieving first downs. Penalties and incomplete throws are examples of instances where the team loses yards. When this occurs, the strategy needs to change. The head coach will look at where the problems occurred and think of a different plan. This is also a time when the coach will evaluate his team and see what changes he needs to make in the lineup.   When evaluating a project strategy, it's important to not only look at the plan but also the team players. Is someone slacking on a particular task? Maybe they don't have as much experience, so it takes them longer to complete their task than the rest of the team? These types of observations should be made as early as possible in order to fine-tune the project plan and responsibilities. 5. Touchdown! Woo hoo! By this point, the vision and goals shared in the beginning have been executed and achieved through effective communication and teamwork. It's important to remember exactly what worked and what didn't when this step is reached. The plans may be different, but the communication can be just as successful.  Now let's go watch some football!

Why to Use Google for Work + Wrike: Q&A with Vitalza
News 3 min read

Why to Use Google for Work + Wrike: Q&A with Vitalza

Vitalza is a small startup in México in the financial services industry founded in 2015. Their purpose is to improve communities and create synergy by building alliances with universities and associations that will help their clients develop and grow their businesses. We spoke with Bernabé Torre, who runs analytics and technology, about how he uses Google for Work + Wrike as the foundation for their new startup. 1. Tell us about your team and the role it plays in your company. We've been using Wrike for about 6 months, and we're implementing Holacracy management — this means full responsibility for our roles, tasks, and tensions, and the outlining of OKRs for our strategy projects. As part of our Holacracy, I currently have 3 roles: analytics, technologies, and payment gateways. My day-to-day tasks range from support to operations (technologies), creating reports and analyzing information (analytics), and managing as well as looking for more payment gateways. 2. What were the goals that led you to connect Wrike and Google for Work? We are a Google Apps supported company. We use Google Sheets, Docs, and Presentations for our normal day-to-day tasks, Google Drive as our permanent database, and the Google Console for our company users. So a big factor that led us to choose Wrike is that you have almost full compatibility with Google Apps. 3. How have Wrike + Google for Work helped your team reach its goals? Part of our work ethic is that we need to be very transparent, since we are free to assign a task to anyone. Part of this transparency is giving updates, having a record of tasks, and questioning anyone on their progress. So we upload a file to a task from Drive, and then proceed to give a status update in Wrike. It works really well. For our OKRs, we have different projects with important dates and deadlines, and having the tool synchronize with your Google Calendar works perfectly — although having customized Dashboards in Wrike sometimes works even better. Additionally, some of our staff always have Gmail open, so it's way easier for them to reply to a task, give a status update, or even create a task through the Gmail gadget. And last but not least, we use the Wrike Chrome extension to easily create tasks from any webpage. 4. What improvements have you seen since implementing Wrike + Google for Work? It's tricky because we started implementing Wrike and Google Apps simultaneously, right at the birth of our company. At my previous company, we used to have these meetings where we defined projects by writing tasks on Post-its, dividing them by affinity, complementing the tasks, assigning dates and dependencies by hand or sometimes with Microsoft Project. It was all a real pain, and the process took about two sessions of 2-3 hours each. At my current company, we had one OKR meeting a couple of weeks back where we defined the tasks, dependencies, dates, and responsibilities in one session of only 1 hour and 20 minutes! That was crazy considering the size of the project — everyone was very impressed. Your turn: How have you used Wrike + Google for Work to strengthen your business? Share your story in the comments. Wrike also offers a Wrike Google Apps Partner Program for those interested. If you want to learn more about the program, click here.

3 Ways to Set Up Your Creative Agency File Structure
Project Management 5 min read

3 Ways to Set Up Your Creative Agency File Structure

Wrike sat down with one of our very own Customer Service Managers to share a few file structure best practices for creative agencies that are sure to save you some much-needed time.

Google for Work Q&A: FootSteps Marketing
Marketing 3 min read

Google for Work Q&A: FootSteps Marketing

FootSteps Marketing — a digital marketing agency that specializes in providing websites and services to retailers in the hardware, outdoor, or archery industries — took time to share their experience using the integrations between Wrike and Google for Work.  Their main focus as a company is partnering with larger organizations to provide affordable marketing solutions for their members and retailers, so they need the right tools in place to help their team work efficiently. This how Google for Work and Wrike have helped them reach success: 1. Tell us about your team and the role it plays in your company. Our initial need for Wrike stemmed from our Marketing Services (MS) department. They work as an external digital marketing agency for many retailers. Currently, we have 5 people on the production team for the MS department. Day-to-day, this team creates email marketing campaigns, social media posts and campaigns, and website landing pages. They also update websites on behalf of our clients. There is a high level of interaction that has to take place between them, as well as a high volume of tasks that need to be filtered through the team.  2. What were the goals that led you to connect Wrike and Google for Work? We work with many retailers in hardware, the outdoor industry, etc., and much of the content we use is repeated in our campaigns. Since not all of our clients participate in the same promotions at the same time, we needed a system that would allow us to keep track of a large volume of similar tasks. Due to the crossover, we needed the ability to segment our tasks by activity, and mass-edit tasks (such as rescheduling, etc.). All of our marketing requests are sent to us via email, so the Wrike Gmail gadget was a critical feature for us to efficiently get these requests into a tasking system. 3. How have Wrike and Google for Work helped your team reach its goals?  Since implementing Wrike + Google Apps, we've become much more efficient in our workflows. The ability to create tasks directly from email is the biggest time-saver.  To make work easier to track, we have now created a digital marketing plan template for our clients to make selections. Their selections are sent to us in a spreadsheet, which we then directly import into Wrike, rather than manually logging every marketing plan (as we did before).  Our web development team is also able to use Wrike to keep track of our web development whiteboard, completely eliminating our prior system of passing around a document. This helps with efficiency, as everything for our teams can be kept in one place. 4. What improvements have you seen since implementing Wrike + Google for Work? Our overall collaboration, organization, and management of tasks has improved drastically. Wrike and Google Apps have helped each department gain transparency into other departments, alleviating the need for more emails or lengthy discussions. Share your story in the comments. How are you using Wrike + Google for Work to gain transparency into your projects? If you're a lover of Wrike + Google for Work, join our Wrike Google Apps Partner Program. You can learn everything you need to know about the program here.

How the Monterey Bay Aquarium Uses Wrike to Support The Expansion of Education Programs
News 3 min read

How the Monterey Bay Aquarium Uses Wrike to Support The Expansion of Education Programs

We had a chance to sit down with the team at the Monterey Bay Aquarium to talk about how they're able to juggle so many programs, bringing in roughly 110,000 students, teachers, and adult chaperones every year.

Using Google for Work + Wrike: Q&A with Roadside Multimedia
News 3 min read

Using Google for Work + Wrike: Q&A with Roadside Multimedia

Founded in 1999, Roadside Multimedia started as a small firm offering simple solutions to the complex world of marketing. Through twists, turns, and the occasional hair-pulling, they've come out on top of their game. When they began to struggle with managing projects and flexibility, they turned to Google for Work + Wrike for a streamlined workflow. We spoke to founder Chris Mackey about how the use of both tools has helped them create a system where all projects are managed seamlessly. 1. Tell us about your team and the role it plays in your company.  We are a website design and marketing team of around 30 people that primarily focuses on dentists and dental marketing. We’ve been using Wrike for close to 3 years to manage both projects and ongoing monthly marketing budgets. We found that using Wrike, Google Apps, and Batchbook CRM we were able to eliminate using Salesforce — which was both expensive and yet still very frustrating and time consuming to customize to our needs. 2. What were the goals that led you to connect Wrike and Google for Work?  We wanted flexibility and the ability to manage many clients and projects at once. We found that most project management software was made for fewer clients and projects. Working with the folders in Wrike and being able to measure work done during different time periods was easy. By using Google spreadsheets and documents, we were able to create a system that could manage our workflow well and improve our communication regarding clients within our team to keep things on track for each project. 3. How have Wrike + Google Apps helped your team reach its goals?  Our goals are pretty straightforward: complete a set amount of work each month per client and complete specific projects as sold within a specific budget. All of our work is collaborative. So being able to immediately see the status of a project, communications with the clients, and the time spent on each task has made tracking our progress and success possible. We can work in different parts of the country and different parts of the world and all be on the same page. Priceless! 4. What improvements have you seen since implementing Wrike + Google Apps?  Wrike and Google Apps have made project management simple and organized for us. We are able to replicate dynamic systems quickly by using templates, folder organization, and Google spreadsheet calculations. This has eliminated the need for a software programmer, which has saved us thousands of dollars. It has also empowered our project managers with the tools they need to be organized and successful (and happier!). We have eliminated the time that was being wasted searching for information and funneled that directly into productivity for our clients. How are you using Google for Work + Wrike to power your productivity? Share your story in the comments.

How to Build the Perfect Team: Q&A with Award-Winning Author & Business Coach Nancy Butler
Leadership 7 min read

How to Build the Perfect Team: Q&A with Award-Winning Author & Business Coach Nancy Butler

There's no magic wand you can wave that will transform your team into the Avengers. However, there are qualities that you can see and others you should avoid when building your new team. We spoke with Above All Else author and business coach Nancy Butler about how to build the right team from the ground up. In this interview, Butler talks about her "Only Touch Things Once" theory, discusses the best ways to train your team, and reveals the biggest obstacles she's faced while building a business.    1. As a business owner or manager, how do you choose the right team? I discovered three things about building a team: first, what are the things I do well, and if I did them all day, would I leave at the end of the day feeling energized? Second, what are the things I do well, but if I did them all day I would leave exhausted and miserable? And third, what are the things I do because I feel I have to, but am not good at and shouldn’t be doing at all? Instead of searching for people that were the same as me, I looked for the opposite. The goal was to get as close as possible to everyone doing the tasks that they really enjoy, they're good at, and make them want to come to work.  And although this may not be 100% possible, I was able to get extremely close. I have since sold that business, but last I checked everyone was still working there. Everyone has been employed there at the same small business for over 15 years in an industry that often has high staff turnover.  2. What is your "Only Touch Things Once" idea and how does that help teams work more efficiently? I have a rule that, whenever possible, I only touch things once. Most every business has tasks or projects that are worked on many times throughout the day, month, or year. Whenever there is a repeatable task, there should always be a well documented system in place to enable greater efficiency and effectiveness. Technology can be a great tool to help automate many processes. Figure it out once, document it, and then follow the plan. You do not need to reinvent the wheel every time the same task needs to be completed. Here is an example of how this strategy can be effectively implemented to save both time and money: whenever a client called the office for a service issue the staff would give me a note to call them back. That was extremely inefficient and time-consuming for both the client and me. Instead, a system was put into place; the staff was trained on what to ask the client, and they set a next appointment right then for when someone in the office (which may or may not be me) would be calling them back to address the issue. The staff was also trained on how to research issues that clients may have, and to provide me the documentation needed to handle the issue appropriately before my phone appointment. That way, in one touch, we look over the information and already have a specific time to connect with the client with an answer to their question or to update them on the status of their request. I no longer had to call and call to try to reach the client again, and the client could usually be contacted only once, in a reasonable period of time, with an answer to their issue.   "There should be a well-documented system in place to enable efficiency&effectiveness." 3. What do you think about cross-training people vs. having them specialize in one area? Which is better, and how do managers decide? It is important that the success of the business is not reliant on any one person, including the owner. If someone was out sick, away on vacation, quit, or was out for any reason, systems should be in place to enable others in the office to easily step in and see what needs to be done and have the skills to complete it. Cross-training and documenting all systems in an office is imperative not only for the smooth running of the office, but also for your clients. One reason this was so important to me for my former business is that I was managing other people’s money. There was a time when I became very ill, in and out of the hospital many times in six months, including an emergency surgery. If I did not have a qualified, reliable person to step up in my place, what would my clients do? I would also run the risk of losing clients because of my unpredictable circumstance. Since I did have good systems in place, not a beat was missed and everyone was well taken care of — which also took a lot off of my mind, so I could focus on what I needed to do to get well. 4. What was the largest obstacle you faced during the growth of your company, and how did you overcome it? The largest obstacle I had to overcome is one that many small business owners have: when to hire more staff.  I knew I had reached a point where I could no longer do it all myself, but I also knew the business wasn’t bringing in enough income to afford hiring staff.  I started by bringing on a high school student a few hours a week to do the simpler things like filing and stuffing envelopes. The first time I tried to find a very important paper and couldn’t access it because it had been filed incorrectly, I quickly learned that you get what you pay for.   The lesson learned is: do not wait until you can afford staff to hire them. If you hire the right person for the job, they will more than pay for themselves. For me, this meant someone else could do the simpler tasks, allowing me to spend more time doing a better job for my clients and bringing in more money to the business. Once I took the leap of faith and hired the right person at an appropriate level of pay, my business took off very quickly. "If you hire the right person for the job, they will more than pay for themselves." Now Your Turn: What are some qualities you look for when building a team?  We'd love for you to share your tips in the comments. About Nancy Butler: Nancy D. Butler, CFP®, CDFA™, CLTC is the owner of “Above All Else, Success in Life and Business”,  a national professional motivational speaker, award-winning author, business coach and continuing education instructor. After twenty-five years building a very successful financial planning and asset management practice, to approx. $200 million in assets under management, while a single parent with no other source of income and only $2,000 to her name, in 2007 Nancy sold her practice and now uses her knowledge and experience to help others reach greater levels of success in their personal and business lives. She helps business owners do a better job for their clients and improve their bottom line and helps individuals live more successful, fulfilling lives and realize their dreams. Nancy has been quoted in Money magazine, Forbes, The National Business Institute, The New England Real Estate Journal, The Financial Planning Association magazine, USA Today, The Chicago Tribune, The Day and many more. She has been a speaker for major corporations such as Pfizer, General Dynamics and Dow Chemical. Nancy has been a guest on many radio and television shows and is the author of the book “Above All Else, Success in Life and Business” published in 2012 and “A Realtors Guide to Greater Success, Above and Beyond the Competition” published in 2014. 

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