The Long Tail of Project Management
Chris Anderson builds an interesting case around the concept of the long tail of retail (The Long Tail: Why the Future of Business is Selling Less of More). I will save you the joy of reading it, and I won’t recount his whole work here. I still wanted to share an interesting story about collective intelligence from his book. Anderson writes that, today, NASA often calls on amateurs to watch for specific asteroids that might be headed for Earth. It all started when amateur astronomers helped to make observations of Supernova 1987 that led to the confirmation of a key theory explaining how the universe works.
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