Catch up on all the sessions from Collaborate 2023, now available on demand. Watch now

Competitive Analysis Template

Establish your business above the competition with this competitive analysis template. Group your competitors by type, use a table to compare features, and create a competitive intel repository that multiple teams can access.
  • Use this guide to build the template in Wrike.
#Product Teams
#Marketing Teams

Evaluate the competition to see how your product stands out

As you develop your product or service, it’s critical to conduct a competitive analysis report. It’s only by identifying and documenting your competition’s strengths, weaknesses, messaging, audience, team, and capabilities that you can develop a strategy that will give you a distinct advantage in the market. This competitor analysis template will help you group your competition by category, allowing you to get an accurate view of the landscape.

Label custom fields with product features and then use the Table view to compare feature parity at a glance. Assign owners for each competitor to ensure accountability for keeping the competitive intel updated regularly. Lastly, create a custom request form to add new competitors to your competitive intelligence repository with ease.

Why you need this template

<h5>Your team’s focus is too broad to yield insights</h5>
Your team’s focus is too broad to yield insights

Use folders in Wrike to group competitors by type — primary, secondary, direct, indirect, new to market, market leaders, and potential. Create custom fields for specific features and use the Table view to easily compare.

<h5>Information on competitors is always out of date</h5>
Information on competitors is always out of date

Store competitive product and company details in Wrike, so everyone has easy access to the latest information.

<h5>Lack of ownership makes it difficult for teams to get&nbsp;info</h5>
Lack of ownership makes it difficult for teams to get info

Assign each competitor to team members in Wrike. This creates accountability for updating competitor intel and helps the whole organization know who to turn to for information.

<p>Ready to try this template in Wrike?</p>

Ready to try this template in Wrike?

Free 14-day trial, Easy setup, Cancel any time
<p>Ready to try this template in Wrike?</p>

How to build a competitor analysis template in Wrike

The guide will show you how to:

  • Build a request form to add new competitors
  • Use folders to group competitors by category
  • Create custom fields to easily compare features and other data

Build a custom request form

Start by building a custom request form to add new competitors to your market research competitor analysis template. The request form can include fields for:

  • Region
  • Competitor type
  • Products
  • How they compete with your organization
  • Strengths
  • Weaknesses
  • Audience or user base size
  • Capabilities

To build a new request form:

  1. Click on your name in the top-right corner, go to Account Management, and click on the Request Forms tab on the left
  2. Click + New form and give it a name
  3. Click Select folder to specify where tasks associated with this request submission should be added
  4. Click Select user and choose who the task should be assigned to

Add fields to your form by selecting + Question. There are a number of field types available, including:

  • Short answer
  • Paragraph
  • Dropdown
  • Checkboxes
  • Date field
  • File attachments

Hovering over any question brings up the Add conditional branching or assignment button. Click this button to direct users to new pages or assign requests to specific team members. After you've finalized your request form, click Publish to save the request and make it available to your team in the workspace. All users can then see it and use it to submit requests.

Group competitors by category

In the folder where you house your competitive intelligence, create subfolders for each category of your competition. These may include:

  • Primary
  • Secondary
  • Direct
  • Indirect
  • New to market
  • Market leaders
  • Potential

Within these folders, create new tasks for each competitor you monitor. Some of your competitors may fit two or more of these categories.

In these cases, tag the tasks with each of the applicable folders for easy access.

Compare specific features and attributes through custom fields

To track and report on specific features or attributes, you can use custom fields. When data is entered in a custom field, it’s visible in the Table view, Task view, and folder and project info panels. Use share settings to keep custom field data private or share fields with teammates to keep everyone on the same page.

To create a custom field:

  1. Select a folder or project from the left navigation panel in the workspace
  2. Switch to Table view
  3. Click the + sign that appears on the right side of the table
  4. Type in a name for your new field and press Enter on your keyboard
  5. Specify field properties on the pop-up that appears. You have options to:
    - Edit the field name
    - Choose a field type
    - Select where to apply your custom fields
    - Designate who the field should be shared with
  6. Click Save

After building your custom fields, view your project and its components using the Table view to see all the details in a familiar spreadsheet layout. Some ideas for custom fields that could help with competitive analysis are:

  • Product features
  • Company size
  • Region
  • Team size
  • System requirements
  • Mobile/desktop apps

No matter which competitive analysis methodology you choose, Wrike can help you organize your data to build an easily accessible repository that makes it easier to draw insights and share with your team.


<p>Ready to try this template in Wrike?</p>

Ready to try this template in Wrike?

Free 14-day trial, Easy setup, Cancel any time
<p>Ready to try this template in Wrike?</p>

You might be interested in these templates

Competitor analysis resources

case study
Fitbit story

Discover how Wrike brought irreplaceable efficiency to Fitbit’s launch process.

The Route to Excellence: The Wrike Way

Introducing the Wrike Way, a clear-cut model that will help your company work more efficiently, collaborate more effectively, and build a lasting culture of excellence.